Sharon Edelson

Sharon Edelson

Senior Contributor|Retail

I’ve been a journalist for 30 years, as a senior editor at W magazine, and for the last 17 years, covering retail and real estate as a senior editor at WWD. I write about luxury boutiques, independent retailers, department stores, mass chains, and digitally native brands, and the force that’s redefining the way we shop – Amazon. I break news and interview CEOs of major retailers and REITs, and dig beneath the surface to uncover and analyze the complexities of doing business in the age of COVID-19. After months of quarantine, consumers' buying habits have shifted; they've become more reliant on Amazon than ever. Retailers will have to harness every bit of creativity from their organizations to survive while addressing key issues such as sustainability and diversity and inclusion.

SOCIAL
article image
Feb 26, 2026

Target Makes Leadership Changes To Boost Growth, Focuses On Style And Design

Target Corp. is moving quickly to simplify its structure so it can advance its strategy with speed. Cara Sylvester was named chief merchant.

article image
Feb 26, 2026

Radar Launches New Competencies For Brick-And-Mortar Retailers

Radar is expanding its Radar + platform with new intelligence and AI merchandising and  analytics tools that can transform stores into real-time data engines.

article image
Feb 24, 2026

AI-Powered Statusphere Elevates Brands With $18 Million Funding Round

Kristen Wiley, founder and CEO of Statusphere, which helps brands scale micro-influncers, said new funding round, an $18 million Series A, was led by Volition.

article image
Feb 10, 2026

Why Stretch Zone Is Opening A Store Every Week In 2026

Jorden Gold, the founder of Stretch Zone, created the patented system that’s used in the company’s 420-and growing- studios. Stretchlabs, a competitor, is expanding rapidly, too.

article image
Feb 10, 2026

Consumers Are Leaning Into Agentic Commerce, Now Retailers Have To Follow

The retail cycle is getting harder to forecast, with shoppers pulling demand forward, and the complication of tariffs – whose impact is yet to be fully felt – leaving retailers planning assortments and promos with little visibility, like working in a fog.