Whether you’re building a pitch, adjusting your advertising strategy, or identifying the next big growth opportunity, EMARKETER gives marketing and advertising teams data and insights to make decisions with confidence. Our trusted research empowers marketing, sales, commerce, and strategy teams to move faster, think smarter, and outperform the competition.
Shape high-impact marketing strategies and channel plans backed by trusted market data and fast-moving consumer insights.
Build persuasive, data-backed presentations, validate channel recommendations, and stay sharp on platform and consumer trends.
Track category growth, benchmark against competitive performance, and support sales narratives with credible, third-party data.

Quantify market opportunities, prioritize investments, and assess your competitive position.

Shape effective media and commerce strategies based on consumer behavior and trends.

Invest in the fastest-growing markets, optimize channel mix, and benchmark success.

Compare your campaign and retail performance to credible industry benchmarks.

Build persuasive presentations using trusted, independent data to close deals.

Identify market opportunities, uncover key trends, and highlight competitive examples.

Establish credibility and showcase expertise with trusted data and insights.

Stay ahead of digital disruption with timely insights and exper analysis.

It can be hard to get clients to make a change. Forecast data from EMARKETER enables us to build confidence through data-backed strategies that help them align with industry trends and maximize the impact of their marketing investment.

The data is rock solid. It’s well respected and it helps illustrate to clients what their peers are doing, and make the case for when and how they should be spending their budgets.

Data-backed analysis gives us the ability to come up with unique and differentiating viewpoints, driven by an informed perspective we’re not getting from other sources. Having EMARKETER in our stack helps us make all of our data more actionable.

Colgate-Palmolive engaged with EMARKETER to receive data and insights on digital commerce, digital media, predictions, regional trends and more. Their service provides facts and insights we use for reference and change management.

EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.

EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.

There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them.
I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’
EMARKETER is a valuable resource that helps us navigate our customers' changing landscape and understand their evolving needs.