Blue Ocean Global Network
Blue Ocean Strategy is the world’s leading methodology for creating new markets.
The Blue Ocean Global Network works with corporations, national governments, and non-profit organizations to formulate and execute blue ocean strategies.
In practice across leading corporations and national governments worldwide
What is Blue Ocean Strategy?
Blue Ocean Strategy is a systematic approach for creating new market space and making competition irrelevant developed by world-renowned Professors W. Chan Kim and Renée Mauborgne. Rather than competing within existing industry boundaries, it enables organizations to reconstruct existing boundaries and unlock new demand.
Developed through decades of research, it provides a proven process for formulating strategies that create new growth.
About Us
The Blue Ocean Global Network was established to guide and advance the application of Blue Ocean Strategy methodology across corporations, governments, and institutions worldwide. Founded by W. Chan Kim and Renée Mauborgne, Blue Ocean Global Network helps leaders move from competitive pressure to a clear strategic direction for new growth.
What we do
The Blue Ocean Strategy Practitioner Program
For business owners, senior leaders, and consultants.
A live, virtual, applied program for business owners, senior leaders, and consultants to move from strategic uncertainty to a clear growth roadmap—built on their real business or client context.
The Practitioner Program is an official certified program, led by Senior Blue Ocean Strategy Experts authorized under the Blue Ocean Global Network.
Pursue differentiation and low cost simultaneously.
Don’t compete. Create.
Corporate Programs
For companies and institutions
Corporate programs designed to embed Blue Ocean Strategy thinking and process across leadership teams, divisions, and the broader organization. Developed for organizations seeking to develop blue ocean strategic moves for sustained growth.
Blue Ocean Strategy Consulting & Advisory
For companies and institutions
Custom engagements tailored to the specific strategic context of corporations. Working directly with senior leadership, BOGN supports the formulation and execution of blue ocean initiatives to unlock new growth opportunities.
In blue oceans, demand is created rather than fought over.
What we do
The Blue Ocean Strategy Practitioner Program
For business owners, senior leaders, and consultants.
A live, virtual, applied program for business owners, senior leaders, and consultants to move from strategic uncertainty to a clear growth roadmap—built on their real business or client context.
The Practitioner Program is an official certified program, led by Senior Blue Ocean Strategy Experts authorized under the Blue Ocean Global Network.
Corporate Programs
For companies and institutions
Corporate programs designed to embed Blue Ocean Strategy thinking and process across leadership teams, divisions, and the broader organization. Developed for organizations seeking to develop blue ocean strategic moves for sustained growth.
Blue Ocean Strategy Consulting & Advisory
For companies and institutions
Custom engagements tailored to the specific strategic context of corporations. Working directly with senior leadership, BOGN supports the formulation and execution of blue ocean initiatives to unlock new growth opportunities.
Inquiries
For enterprise programs, consulting engagements, or senior-level advisory, use the contact form below.