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Company is expanding into new fruits and leafy greens through horizontal high-tech agriculture UAE-based agritech firm Armela is finalising plans for a horizontal high-tech strawberry facility and evaluating production of baby spinach and blueberries, its founder and chief executive said. “This will support year-round production and distribution,” Avir Shah told Zawya Projects on the sidelines of Gulf Food event in Dubai. Shah said the company holds 80–85 percent share of the UAE’s lettuce market and is expanding its footprint in kale and cucumber through farm acquisitions. The company produces an average of 4.2 tonnes of premium hydroponic lettuce annually from its high-tech facilities in Dubai and Abu Dhabi, alongside kale and cucumbers from lower-tech farms. It is also conducting trials for broccoli, a crop it currently imports at scale from Kenya. “We are among the largest importers of broccoli in the UAE. Now we’re testing whether we can grow it locally year-round through mid-tech greenhouse solutions,” Shah said. Backed by the UAE-based AWR, Armela operates both horizontal and vertical farms but has stayed away from high-tech vertical farming. Shah noted that high-tech vertical farming requires higher upfront investment, carries higher production costs and offers limited crop variety compared with horizontal farming. Moreover, abundant sunlight makes high-tech horizontal farms more cost-efficient and scalable. “Vertical farming is still in the research and development (R&D) stage. There are only a few niche products like microgreens that work economically,” said Shah. Growth story Armela was founded in 2016, initially operating a small research farm growing herbs, lettuce and tomatoes. After two years of R&D, the company converted its facility entirely to lettuce production, selling out within six to eight months and triggering an expansion strategy centred on high-tech horizontal hydroponics. “We were the only player at the time to successfully operate a high-tech hydroponic lettuce facility at scale, delivering consistent yield all year round,” said Shah. The company owns and operates all its farms and supplies Tier 1 and Tier 2 retailers across the UAE, wholesale markets as well as e-commerce platforms like Talabat with Noon, Amazon, and Careem expected to follow shortly. Armela also operates a temperature-controlled logistics fleet of more than 30 vehicles, monitored around the clock. Over the past six months, the company has launched and grown a trading arm sourcing fruits and commodities globally and branding premium produce under its Armela label. A newer brand, Origins by Armela, focuses on origin-based sourcing, grading and repackaging of high-quality produce from trusted international suppliers. Shah said the company has positioned itself at the premium end of the market, with locally grown lettuce now priced above imports, driven by growing brand recognition. Bank talks Looking ahead, Armela plans to fund expansion through bank financing and potential equity investment. “With revenues growing and strong cash flow, we’re now exploring banking facilities for expansion and working capital. we're open to equity investment as well,” Shah said. He added that UAE banks have shown increasing appetite for agritech financing, reflecting growing confidence in controlled-environment agriculture.
smart, the premium intelligent electric automotive brand, presented by AW Rostamani Group (AWR Group) in the UAE, announced the official launch of the highly anticipated smart #5 at a landmark event at the iconic Skydive Dubai. The all-electric mid-size SUV is smart’s most versatile electric SUV to date, designed to bridge the gap between city living and outdoor exploration. The launch arrives at a pivotal moment for the UAE’s automotive market. The nation has established itself as a global leader in electric mobility readiness, supported by the UAE’s National Electric Vehicles Policy which aims to have 25% of all vehicles on the road be electric or hybrid by 2030. With the UAE’s EV market projected to grow at a compound annual growth rate of 41.2% between 2025 and 2030, the introduction of the smart #5 is perfectly timed to meet the surging consumer demand for innovative and sustainable vehicles. “The UAE is a global hub for innovation and an important market for smart. Launching the smart #5 here is a testament to our commitment to this forward-thinking nation,” said Ms. Mandy Zhang, Global CMO of smart. “The #5 is the physical manifestation of our beyond conventional boundaries philosophy, a vehicle that empowers users to see, to move, to explore, and to grow. It is engineered for a new generation of adventurers who desire sustainability, sophistication and safety. We are confident that with our trusted partner, AWR Group, the smart #5 will resonate deeply with the lifestyle and aspirations of customers in the UAE.” Roberto Colucci, Director of EVs at AWR Group, commented, “As the official distributor for smart in the UAE, we are proud to bring the revolutionary smart #5 to our discerning customers. We understand that drivers here need a vehicle that can navigate the dynamic energy of Dubai and Abu Dhabi yet also offer the freedom to explore the country’s beautiful natural landscapes over the weekend. The smart #5 is that vehicle. From its game-changing 10% to 80% (SoC) charging capability in 15 minutes to the UAE-exclusive Dune variant, it is engineered with local lifestyles firmly in mind. For those who demand the ultimate in performance, the smart #5 BRABUS delivers an exhilarating experience, combining 475 kW peak output with exclusive design details that set a new benchmark for electric performance SUVs. This launch represents an important milestone in our continued commitment to advancing electric mobility and expanding premium EV choice in the UAE.” The smart #5 is built on a foundation of cutting-edge technology and user-centric design. At its heart is the industry-leading 4C super-fast charging battery technology, capable of charging from 10% to 80% (SoC) in just 15 minutes. This breakthrough effectively eliminates range anxiety, enabling spontaneous journeys across both urban environments and off-road terrain. The interior redefines “Contemporary Premium” with features including a 20-speaker Sennheiser® Signature Sound system with Dolby Atmos, dual 13-inch OLED touchscreens, and an exceptionally quiet cabin achieving an industry-leading 86.5% Articulation Index, reinforcing its position as one of the most refined cabins in its class. Four distinct variants of the smart #5 are now available to customers in the UAE, offering a tailored proposition across performance, luxury, and adventure-focused driving needs: • Pro: Starting from AED 159,900, the well-equipped entry point features rear-wheel drive, 250 kW of power, and an impressive 465 km of WLTP range, delivering 0-100 km/h in 6.9 seconds. • Premium: Starting from AED 199,900, this mid-tier choice offers enhanced luxury, an extended range of up to 590 km, and advanced technology features including the premium Sennheiser audio system. • Dune: Starting from AED 209,900, this UAE-exclusive edition is tailored for desert adventures, featuring specialized capabilities for sand driving and unique styling that celebrates the region's landscape. • BRABUS: Starting from AED 219,900, the pinnacle of performance and design, co-created with the renowned tuning house to deliver an exhilarating 475 kW as the peak output with all-wheel drive, achieving 0-100 km/h in just 3.8 seconds, alongside exclusive BRABUS-embroidered Dinamica® seats and 21-inch Monoblock Z wheels. The launch of the smart #5 signals a bold new era for the brand, expanding its product family to cater to a growing demand for versatile, sustainable, and premium mobility solutions. It is a vehicle designed not just for the journey, but for the destination and the discoveries along the way. For more information or to book your smart #5, please visit: https://uae.smart.com/en/models/smart-5
As we unveiled our refreshed brand in October 2025, we also introduced a renewed culture and a set of values that capture who we are and how we aspire to work together. Our culture at AWR Group isn’t written in manuals or confined to meetings. It lives in our daily actions, in the choices we make, and in the way we show up for one another. These values are the foundation of how we think, collaborate, lead, and grow, as individuals and as one group. They reflect our shared belief that true progress happens when creativity meets integrity, when ambition is driven by purpose, and when every one of us feels empowered to make a difference. We Are Enterprising We think creatively and embody a forward-looking spirit. Being enterprising means having the curiosity to explore new ideas and the courage to bring them to life. It’s about being bold enough to challenge the norm, take initiative, and keep learning from every experience. This mindset fuels passion in our work environment, inspiring innovation, agility, and growth. We celebrate those who see opportunity in change and who turn possibilities into meaningful progress. We Are Purposeful We feel a responsibility to create meaningful progress for all. Purpose is what turns work into contribution. At AWR Group, it means staying connected to something bigger than ourselves, creating value that goes beyond profit and builds a legacy of trust and impact. Being purposeful is about working with intention, aligning our efforts to a clear direction, and finding fulfilment in making a real difference for our customers, communities, and colleagues. We Act with Integrity We are honest, sincere, and accountable in everything we do. Integrity is our foundation - the value that shapes how we lead, decide, and interact. It’s about doing the right thing, even when no one is watching. Acting with integrity means showing fairness and transparency, respecting the legacy of our founders, and holding ourselves to high ethical standards. It fosters trust, strengthens relationships, and sustains the culture we are proud to build every day. Across more than 3,300 colleagues and 65 nationalities, these values unite us. They give meaning to our work and direction to our future. We have also since introduced our Culture Ambassadors, colleagues from across the Group who will bring these values to life, spark meaningful conversations, and celebrate the moments when our culture truly shines. “Our brand refresh is more than a new look; it’s also a renewed promise to our people. These values are how we bring that promise to life: through everyday choices, courageous conversations, and a shared commitment to create an environment where every colleague can grow and contribute.” - Caroline Hobeika, Chief Human Resources Officer at AWR Group This is our culture in motion. Rooted in values, driven by people, and shaped by the choices we make together.
L-R: Eyas Kayaly, Senior Learning & Development Specialist, Rowan Elbardicy, Manager - Learning & Development, Aayah Almutawa, Learning & Development Specialist, Hala Kabarah, Head of Learning & Development. Education today is no longer confined to classrooms, curricula, or platforms. It takes shape through experience, participation, and relevance - shaped by the people closest to the work and the realities they navigate every day. Across AWR Group, learning is approached as a shared responsibility. One that is built through collaboration between teams, partners, and institutions, and strengthened through real-world application. On International Day of Education, this perspective carries particular relevance - inviting reflection on how learning creates impact when it is actively shaped, applied, and sustained over time. Learning grounded in practice In 2025, AWR Group’s learning ecosystem continued to evolve around one central principle: learning should support people in doing their work better, with confidence and clarity. This year alone, 67 in-person training programmes were delivered across the Group, engaging 806 delegates and clocking 5,307 hours of face-to-face learning. These sessions created space for dialogue, skill-building, and shared problem-solving - reinforcing the value of learning that happens in proximity to real challenges and lived experience. Alongside in-person learning, digital capability continued to scale through AWR Academy, the Group’s learning platform powered by Cornerstone. In 2025, this translated into: • 22,485 learning hours viewed • 39,064 courses accessed • 27,013 courses completed Taken as a whole, these moments point to a learning culture built on consistency rather than intensity - where progress grows steadily through access, flexibility, and choice. Learning shaped through partnership Education gains depth when it is informed by diverse perspectives. Across AWR Group, partnerships with academic institutions and specialist providers play a critical role in expanding how learning is designed and delivered. Formal collaborations with Higher Colleges of Technology and University of Wollongong Dubai continue to strengthen the bridge between academic learning and professional application. These partnerships are complemented by programmes delivered with reputable external providers including SCQuARE Training, Biz Group, Dr. Soha Chahine, and Amr Habbal - each contributing specialised expertise that aligns learning with evolving business needs. Beyond professional development, early exposure to the workplace remains an important part of AWR Group’s learning ecosystem. Internship and graduate training pathways continue to welcome students from a wide range of institutions, including: • Higher Colleges of Technology • University of Wollongong • Ajman University • Manipal University • University of Dubai • Middlesex University • Heriot-Watt University As well as schools such as Arb or School, Emirates International School, GEMS Wellington, Dubai International Academy, and King’s School Al Barsha. Seen over time, these touchpoints illustrate the value of continuity in learning - from early exposure through to professional progression. Learning, from the inside out At the heart of any learning ecosystem are the people who shape it every day. Across AWR Group, the Learning & Development team plays a central role in curating opportunities, enabling access, and supporting teams as they build capability over time. Their perspective on education is grounded in the same principles that underpin the Group’s approach. Hala Kabarah, Head of Learning & Development, reinforces the importance of individual ownership in the learning journey: “Commitment to learning is a personal responsibility. It requires discipline, intention, and a willingness to invest in your own growth over time. Training creates opportunity, but real development happens when individuals choose to engage, apply, and take ownership of their progress.” Aayah Almutawa, Learning & Development Specialist, shares: “Education shapes how we think, builds confidence, and helps us unlock our potential. For our Emirati talent, learning creates space to grow, lead, and contribute meaningfully. Progress comes from curiosity, commitment, and staying open to growth over time.” Eyas Kayaly, Senior Learning & Development Specialist, adds: “Continuous learning helps us adapt, innovate, and perform at our best. AWR Academy gives employees the flexibility to explore new skills and invest in their growth at their own pace. Learning is a journey - and the platform is there to support that journey every step of the way.” For Rowan Elbardicy, Manager - Learning & Development, the value of learning lies in its practicality: “Learn one thing that makes your job easier. Not more complex - easier. Choosing learning that matters to you is how capability turns into impact.” A shared ecosystem of learning As organisations reflect on the role of education today, one idea continues to resonate: learning delivers its greatest value when it is co-created - shaped through partnership, grounded in practice, and guided by long-term intent. At AWR Group, education continues to take shape through people, participation, and purposeful design. Not as a standalone initiative, but as a shared ecosystem that evolves alongside the business and the people within it.
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Our languages shape how we remember, learn, and connect with one another.
In commemoration of this year’s International Mother Language Day, we’re celebrating the many voices that come together across AWR Group. In this video, colleagues share a single message - each line spoken in a different mother language - reflecting the diversity of backgrounds and perspectives that make up our workplace.
Every language carries stories, experiences, and ways of thinking. Our shared language is collaboration - built through respect, understanding, and the confidence that every voice can contribute.
#WeAreAWR #InternationalMotherLanguageDay #PeopleOfAWRGroup #Diversity #AWRGroup
We’ve been made aware of fraudulent recruitment messages falsely claiming to represent AW Rostamani Group.
To help applicants stay safe, we are sharing guidance on how to identify legitimate opportunities and verify communication from our organisation.
Please note that we do not request payments or financial information at any stage of recruitment. All official roles are communicated only through our authorised channels.
#AWRGroup #RecruitmentAdvisory #CareersAtAWRGroup
Ramadan is a time of reflection, generosity, and shared purpose.
A month that brings us closer to our people and communities, and reinforces the values that guide how we move forward, together, today and for generations to come.
Ramadan Kareem.
بمناسبة شهر رمضان المبارك، نتقدم بأصدق التمنيات لكم ولعائلاتكم بالصحة والخير والسلام.
سائلين الله أن يكون هذا الشهر الكريم مناسبة للتقارب، والعطاء، وتجديد القيم التي تجمعنا.
رمضان كريم.
#WeAreAWR #Ramadan #HolyMonth #AWRGroup #EmbraceGenerationNext
As we welcome the Lunar New Year, we embrace a spirit of renewed energy and forward momentum. May the year ahead be defined by resilience, ambition, and meaningful progress for all.
Wishing our partners, colleagues, and all those celebrating a year of prosperity, good health, and continued success.
#AWRGroup #LunarNewYear #EmbraceGenerationNext
A vision that looks beyond today - and sets direction for the decade ahead.
In Episode 2 of the AWR Group Podcast, we sit down with Mahesh Rohra, Chief Strategy & Business Development Officer, to explore the journey behind Vision 2030 - how it came to life, the aspirations driving it, and the role it plays in shaping AWR Group’s transformation.
From aligning leadership and culture to embedding ESG, innovation, and long-term growth into everyday decisions, this conversation offers a clear view into the strategic heart of where we’re headed.
Listen to the full episode, link in bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #EmbraceGenerationN
Some roles are best understood through the people who carry them.
Through Behind the Title, we spotlight colleagues across AWR Group and share a closer look at the work, perspective, and motivation that shape how they approach their roles.
In this feature, Taner Cetinkaya, Head of Health, Safety and Environment, reflects on the mindset behind health and safety, the everyday decisions that support safer operations, and why HSE is as much about awareness and culture as it is about procedures.
A short conversation, and a chance to get to know one of the leaders helping shape how our teams work safely across the Group.
Watch the video to hear how Taner approaches the role in practice.
#WeAreAWR #BehindTheTitle #PeopleOfAWRGroup #AWRGroup
Leadership capability grows through shared experience, reflection, and continued learning in practice.
We recently celebrated the graduation of the third cohort of our Fostering Emerging Leaders Programme (FELP) - the Pathfinders. FELP brings together colleagues from across AWR Group’s businesses and disciplines to strengthen decision-making, broaden perspective, and deepen day-to-day leadership practice.
Since its launch, the programme has grown into a defining part of our talent development journey. Through immersive modules, open dialogue, and cross-functional learning, participants return to their roles with greater confidence, stronger judgment, and a clearer understanding of how their leadership shapes teams and business outcomes.
Congratulations to the Pathfinders on this milestone and to every participant who continues to carry these learnings forward across our business.
We look forward to seeing how this cohort continues to lead, influence, and contribute across AWR Group.
#WeAreAWR #LeadershipDevelopment #Pathfinders #AWRGroup #EmbraceGenerationNext
Bridging the gap between brand strategy and student learning.
Earlier this month, AWR Group welcomed MSc Marketing Management students from De Montfort University Dubai to our Brand Immersion Centre - turning our brand transformation into a live case study for tomorrow’s marketers.
The session explored the strategic journey behind our brand evolution - from legacy to positioning, visual identity to stakeholder alignment - offering students first-hand insight into what it takes to build a brand that’s clear, connected, and built for longevity.
By stepping inside our Brand Immersion Centre, the students experienced how storytelling, design, and purpose come together to reflect culture, values, and future ambition - and how real transformation begins from within.
As we continue to invest in the next generation of changemakers, this engagement reflects our belief that meaningful learning is co-created - and thrives at the intersection of experience, exchange, and education.
#WeAreAWR #BrandTransformation #DeMontfortUniversity #AWRGroup #EmbraceGenerationNext
Education takes shape through people - through experience shared, curiosity answered, and knowledge put into practice.
Across AWR Group, colleagues step forward as internal trainers, sharing their expertise and shaping how learning moves across the business. Through open dialogue and real-world insight, education becomes a collective effort built from within.
This International Day of Education, we recognise education as something co-created every day - shaped by participation, shared ownership, and continuous learning at every stage of a career.
Hear from some of our internal trainers as they share what inspired them to teach, learn, and co-create knowledge with their peers.
#WeAreAWR #InternationalDayOfEducation #LearningAndDevelopment #EmbraceGenerationNext #AWRGroup
Building future-ready capability calls for learning that is grounded in practice and shaped through partnership.
The AWR Sales Academy, delivered in collaboration with the Emirates Institute of Finance, reflects our focus on developing Emirati sales professionals through purposeful, applied learning aligned to the realities of the business.
As International Day of Education approaches, this initiative speaks to a wider dialogue on education as a shared ecosystem - one shaped through collaboration, application, and long-term intent.
#WeAreAWR #EIF #Waed #AWRSalesAcademy #EmbraceGenerationNext #AWRGroup
A vision shaped by legacy. A future built with intent. 🎙️
Step inside Vision 2030 with Mahesh Rohra. #StayTuned
#ComingSoon #AWRGroupPodcast #WeAreAWR #EmbraceGenerationNext #AWRGroup
At the start of 2025, our Automotive business - overseeing Nissan, INFINITI, and Renault -set a clear ambition: to close the year not just with momentum, but with meaning. That meant every campaign, every decision, every standard we upheld was shaped by a shared principle – purposeful execution.
This approach has earned recognition across some of the industry’s most respected platforms, celebrating our work in automotive excellence, sustainability, leadership, AI, and innovation.
From Gold wins in global dealership standards to standout recognition for AI-driven storytelling and ESG leadership, these honours reflect the depth of our capabilities and the strength of our cross-functional collaboration.
This is what happens when purpose leads the way – powered by teamwork, built on discipline, and driven by innovation.
Congratulations to our Automotive team and every partner who helped shape an exceptional year.
#WeAreAWR #AwardWinningExcellence #AutomotiveLeadership #AWRGroup #EmbraceGenerationNext
2025 marked a bold shift for AWR Group - sharpening our purpose, aligning our ambition, and setting a clear direction for the future.
A refreshed identity.
Redefined values.
The launch of our Brand Immersion Centre.
Each milestone built with intent, driven by strategy, and designed for impact.
As 2026 begins with clarity and momentum, we take a look back at the moments that shaped the shift.
See how every step shaped the transformation - in our 2025 Recap.
#WeAreAWR #2025Recap #BrandTransformation #EmbraceGenerationNext #AWRGroup
This month, in partnership with Companies for Good, we brought our annual Mangrove planting adventure to life once again - a signature initiative that reflects our ongoing commitment to environmental and social impact.
Alongside 35 volunteers from across AWR Group, we spent the day at Al Zorah Mangrove Tours, learning about one of the UAE’s most vital ecosystems and contributing directly to its restoration. From raising awareness to planting saplings along the coastline, it was a powerful reminder of the role we can play - individually and collectively - in protecting our planet.
Thank you to everyone who joined us in helping shape a more sustainable future - one tree at a time.
#WeAreAWR #SustainabilityInAction #MangrovePlanting #EnvironmentalImpact #EmbraceGenerationNext #AWRGroup
Happy New Year from all of us at AWR Group.
As we step into a new year, we take a moment to reflect on our journey — the progress we’ve made, the people behind it, and the partnerships that continue to shape what we do.
As we look to embrace what’s next, we’re excited to build on this momentum together, with optimism, purpose, and ambition for the year ahead.
#NewYear2026 #AWRGroup #EmbracingWhatsNext
Strategic partnerships that go beyond the business - shaping society, supporting families, and enabling collective progress.
We were honoured to be invited to GDRFA Dubai’s ‘Partners of Impact’ gathering - a purposeful close to the Year of Community, and a meaningful step forward into the Year of Family.
The event brought together public and private sector changemakers to reflect on the power of shared responsibility, recognise the partnerships that made a difference, and renew a shared commitment to community wellbeing.
At AWR Group, we remain deeply committed to partnerships that drive purposeful progress - from supporting inclusion and community belonging to empowering future generations through education, opportunity, and access.
Thank you to GDRFA Dubai for the recognition and for convening a platform that reinforces the role of collaboration in building a better future.
#WeAreAWR #PartnersOfImpact #GDRFADubai #YearOfCommunity #YearOfFamily #EmbraceGenerationNext #AWRGroup
Warm wishes this holiday season, from all of us at AWR Group.
May the season bring peace, joy, and moments worth celebrating.
#FestiveSeason #Christmas #AWRGroup
Within our new Brand Immersion Centre is a space that brings clarity to how we move forward.
Our Pillars of Progress represent the strategic frameworks that guide how we grow, lead, and deliver value across AWR Group.
Through a series of interactive screens, this touchpoint brings together the thinking that shapes our direction — from Vision 2030 and our brand and purpose, to culture, ESG, Wa’ed, and the structure of our portfolio.
Each screen offers a focused view into how strategy translates into action — connecting ambition with execution and intent with impact.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#AWRGroup #BrandImmersionCentre #PillarsOfProgress #WeAreAWR
Turning learning into action - and impact.
AWR Transform, our leadership development programme, empowers participants to turn learning into real-world business value. Designed to build future-ready capabilities in customer centricity, change leadership, and strategic agility, the programme challenges participants to apply their skills to practical business proposals.
This year, we’re proud to congratulate Anish Sanghvi, Mrityunjay Tiwari, and Sohail Ali - the winners of AWR Transform 2025 - whose forward-thinking solutions stood out for their ability to address real business needs, streamline operations, and unlock new opportunities for scale and efficiency in line with Vision 2030.
Their ideas reflect the power of internal innovation to shape progress - and the strength of investing in people who are ready to lead it.
#WeAreAWR #AWRTransform #Innovation #AWRGroup #EmbraceGenerationNext
Our new identity speaks the language of purpose and precision.
It connects who we are with how we move, aligning clarity, consistency, and intent across everything we do.
Stay tuned. The next chapter is already in motion.
#WeAreAWR #EmbraceGenerationNext
Among the most intimate corners of the Brand Immersion Centre is a touchpoint dedicated to where our story truly begins - with our founder, Abdul Wahid Al Rostamani.
Here, an interactive book invites you into a living archive of rare images, handwritten notes, and defining moments that shaped the earliest chapters of our journey.
As its pages are explored, audio soundbites of those who knew him best - family members, trusted partners, and long-standing colleagues - offer personal reflections on the man behind the name. Their words bring forward the values that guided him: integrity that never wavered, perseverance that never faded, and a belief in progress that continues to move us forward.
Beyond a tribute, this touchpoint serves as a bridge between generations - a space where memory, voice, and legacy come together to honour the foundation on which AWR Group was built.
Stay tuned as we continue to reveal select features within the Centre that bring our story to life.
#WeAreAWR #BrandImmersionCentre #ImmersiveStorytelling #EmbraceGenerationNext #AWRGroup
Rooted in purpose, grown through action.
As part of our annual environmental initiative in partnership with Goumbook, 35 employees from across AWR Group came together to plant Ghaf trees at the International Centre for Biosaline Agriculture in Dubai - reaffirming our ongoing commitment to sustainability, biodiversity, and community engagement.
From learning sessions with ICBA experts to hands-on planting and a guided tour of the Soil Museum, the day was a powerful reminder of what collective action can achieve.
This initiative continues to be a signature moment on our calendar - connecting our people to the UAE’s sustainability goals and contributing to the preservation of native species through meaningful, on-the-ground impact.
Watch the highlights from the day and see purpose in action.
#WeAreAWR #SustainabilityInAction #GhafTreePlanting #SocialImpact #AWRGroup #EmbraceGenerationNext
Across five weeks, sixty matches, and one shared goal, AWR LAYAKA Football 2025 brought together 230 players and 23 teams in a spirited display of teamwork, talent and determination.
As part of our Group-wide wellness initiative, LAYAKA continues to foster connection, energy and a sense of belonging - reminding us of the strength that emerges when different parts of the business come together with purpose and pride.
This year’s champions - Autotrust - led with consistency and drive, with Sineo Synergy and DIC FC securing second and third place respectively. Individual honours went to top Scorer, Eyas Kayaly, and best goalkeeper, Ahmed Abouzied, each reflecting the spirit and skill that defined the tournament.
Congratulations to all our winning teams - and to every player who took to the pitch with passion, resilience and heart.
#WeAreAWR #LayakaFootball #Wellness #AWRGroup
Celebrating 54 years of unity, progress, and forward momentum.
At AWR Group, we marked this year’s Eid Al Etihad – the UAE’s 54th National Day – by bringing our people together, honouring the values that have shaped this nation and the spirit that continues to drive it forward.
From heritage to innovation, our celebration reflects the same purpose that defines our journey: building businesses that enrich lives and contributing to a future led by ambition, sustainability, and lasting impact.
As the UAE marks this milestone, we extend our heartfelt congratulations to its visionary leadership and people - and reaffirm our commitment to meaningful progress as we continue to Embrace Generation Next.
Happy 54th Eid Al Etihad.
#WeAreAWR #UAE54 #EidAlEtihad #AWRGroup #EmbraceGenerationNext
On the occasion of the 54th Eid Al Etihad, we honour the values of unity that laid the foundation of our nation - and carry forward the spirit that continues to shape its future.
A spirit defined by resolve, fuelled by ambition, and guided by a bold vision for generations to come.
At AWR Group, we celebrate the legacy of the UAE and reaffirm our role in supporting a nation advancing with confidence toward tomorrow.
#WeAreAWR #EidAlEtihad #EmbraceGenerationNext #AWRGroup
في عيد الاتحاد الـ٥٤، نستحضر قيم الوحدة التي أرست دعائم دولتنا، ونمضي بروحٍ لا تزال تصنع المستقبل.
روحٌ عنوانها العزيمة، ويقودها الطموح، وتوجّهها رؤيةٌ طموحة للأجيال القادمة.
في مجموعة عبدالواحد الرستماني، نحتفي بإرث دولة الإمارات ونؤكّد التزامنا بدورنا في دعم وطنٍ يتقدّم بثقة نحو الغد.
Introducing the AWR Group Brand Immersion Centre —
a space created for our people to experience the essence of our story: our legacy, our vision, and our transformation in motion.
Designed as an immersive home for our identity, the Centre brings together the moments, milestones, and principles that have defined AWR Group - uniting our past, present, and future through thoughtful storytelling and purposeful design.
Across its touchpoints, the space captures the evolution of our brand and the impact of our journey - from the foundations laid by our founder to the ambitions guiding our next chapter.
Over the coming weeks, we’ll be sharing an inside look at the elements that define this space - each one offering a deeper understanding of the people, principles, and progress that continue to move AWR Group forward.
Stay tuned as we reveal key features that bring this space to life.
#WeAreAWR #BrandImmersionCentre #EmbraceGenerationNext #BrandTransformation #AWRGroup
The strength of any business lies in the clarity of how it operates - and the values that guide it forward.
At AWR Group, we’ve redefined that clarity through a refreshed culture and values framework, shaped by #purpose, grounded in #integrity, and driven by #enterprise.
It’s a reflection of who we are - and the standard we hold ourselves to across every decision, every collaboration, and every step ahead.
Watch the film to discover our refreshed culture and values in motion.
#WeAreAWR #CultureAndValues #EmbraceGenerationNext #AWRGroup
As an association partner of the Dubai Run 2025, part of the citywide Dubai Fitness Challenge 30x30, AWR Group is proud to support a movement that energises communities and inspires active living across the UAE.
This November, we’re amplifying wellbeing across the Group - from internal step challenges to the launch of our new AWR Group Run, part of our LAYAKA wellbeing initiative.
Join us on 23 November 2025, from 6:30 to 9:00 am on Sheikh Zayed Road for the Dubai Run. Register now at dubairun.com.
Through initiatives like this, we continue to shape a culture where wellbeing drives performance, strengthens connection, and extends our impact beyond the workplace - into the communities we’re proud to be part of.
#WeAreAWR #DubaiFitnessChallenge #DubaiRun2025 #30x30 #WellbeingInAction #AWRGroup
Recognition that reflects our purpose in action.
We are honoured to have been recognised at this year’s Emirates Labour Market Award - now in its third edition - as one of the UAE’s leading private sector companies. The award was presented to us by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, in recognition of pioneering practices that position AWR Group as a model of leadership and excellence in the UAE labour market.
This distinction reaffirms our commitment to shaping a future-ready workforce and supporting the nation’s priorities in sustainable development, talent empowerment, and organisational excellence.
Our approach is driven by purpose and performance - from structured growth pathways and inclusive policies to award-winning Emiratisation practices and investments in wellbeing, innovation, and capability building across every business.
As we celebrate this recognition, we extend our appreciation to the Ministry of Human Resources and Emiratisation (@mohre_uae ) for their continued leadership, and to every one of our people whose contribution shapes the culture we’re proud to build.
#WeAreAWR #EmiratesLabourMarketAwards #AWRGroup #MoHRE #WorkforceExcellence
A glimpse into something new - a space where our story comes to life.
Born from purpose. Rooted in legacy. Designed for the future.
The journey of AWR Group, reimagined.
Stay tuned. The story unfolds soon.
#WeAreAWR #BrandImmersionCentre #BrandTransformation #EmbraceGenerationNext #AWRGroup
Shaping clarity at the core of finance leadership.
We recently brought together 20 senior finance leaders from across AWR Group for an immersive two-day SCQuARE workshop - equipping them with a globally recognised methodology to structure thinking, simplify complexity, and communicate with precision.
Held at the Marriott Palm Jumeirah, the training focused on building the capability to turn complex issues into clear, decision-ready business cases - a vital skillset in a landscape where clarity, alignment, and agility drive performance.
Investing in thinking is investing in impact. And by strengthening how our leaders analyse, influence, and decide - we’re reinforcing the mindset and capability that shape business outcomes across every part of the Group.
#WeAreAWR #FinanceWorkshop #SCQuARE #AWRGroup
Shaping the future begins with redefining our own.
In an interview with Campaign Middle East, we spoke to the thinking, strategy, and storytelling behind AWR Group’s brand transformation - a shift that aligns our identity with the ambition, values, and momentum powering our next chapter.
Our Chief Marketing and Communications Officer, Sara O’Hara, offered an inside view on the creative and strategic decisions that shaped the platform - and the role of brand in deepening trust, connection, and long-term value across our businesses.
“Our guiding purpose, ‘Embrace Generation Next,’ captures the bridge between legacy and future innovation. It reflects who we are today, a family-founded Group shaped by trust and enterprise, whilst expressing our commitment to building a better tomorrow.”
From the Generation Mark to the Brand Immersion Centre, this transformation is rooted in legacy and designed for progress - a unified expression of who we are, what we stand for, and how we move forward together.
Read the full feature in Campaign ME: Link in bio
#AWRGroup #EmbraceGenerationNext #BrandTransformation #CampaignME #WeAreAWR
Inspired by the flow of the Dubai Creek - where our story began - our Journey Line reflects the rhythm of progress and the direction we move in: forward.
It is a visual of ambition, continuity, and shared purpose - mapping the path from our origins to our future.
Introduced as a core element of our refreshed identity, it brings movement to every expression of our brand - a line that carries legacy into tomorrow.
#AWRGroup #BrandTransformation #Evolution #JourneyLine #EmbraceGenerationNext #WeAreAWR
The Generation Mark sits at the heart of our identity - newly introduced as a symbol of our evolution and the future we are shaping.
A tribute to the generations before us, a reflection of who we are today, and a symbol of the chapters still to come.
It represents progress across time - and the responsibility we carry to create lasting value for every generation.
#AWRGroup #BrandTransformation #GenerationMark #Evolution #EmbraceGenerationNext #WeAreAWR
Curiosity. Commitment. Growth in motion.
As part of our ongoing investment in future-ready capabilities, we proudly recognised the winners of our internal AWR Academy Productivity and Development 2025 Learning Challenge - a three-month initiative designed to inspire curiosity, upskilling, and continuous growth through our eLearning platform.
Congratulations to Huda Humaid, Nada Akkad, and Sameer Shah - our top learners of the quarter - whose dedication to development reflects the values that drive our culture forward.
Their pursuit of learning fuels the shared momentum that keeps AWR Group evolving: stronger, smarter, and ready for what’s next.
#WeAreAWR #LearnersOfTheQuarter #AWRAcademy #LearningChallenge #AWRGroup #EmbraceGenerationNext
A palette evolved with purpose.
Carrying our legacy forward into a new era.
Our refreshed identity honours the colours personally chosen by our founder, Abdul Wahid Al Rostamani - tones that now power a modern system built for clarity, confidence, and ambition.
Burgundy for enduring strength.
Orange for momentum and optimism.
Grey for balance and clarity.
Black for timeless definition.
A heritage palette, reshaped for this next chapter.
#AWRGroup #BrandTransformation #Evolution #BrandPalette #EmbraceGenerationNext #WeAreAWR
Another look back at how purpose moved us this October.
Through the return of our #DriveToZero campaign, Nissan, Infiniti, and Renault - part of our Automotive portfolio - continued to drive awareness forward, uniting community, care, and advocacy in support of breast cancer awareness.
In collaboration with partners across health, fitness, education, and hospitality, the campaign delivered meaningful activations across the UAE - from wellness sessions and mobile screenings with the Pink Caravan to community engagement moments that championed early detection and collective action.
Watch the highlights from the team’s Pink Run - one of the many moments that brought the campaign to life.
#WeAreAWR #Nissan #Infiniti #Renault #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
As part of Breast Cancer Awareness Month in October, we hosted Paint It Pink - a creative gathering at Girl and the Goose, Anantara Downtown Dubai, where colleagues from across AWR Group came together to express solidarity through art.
Each participant painted a single canvas. When assembled, they became a collective mural - a visual statement of connection, resilience, and what’s possible when purpose brings people together.
For us, awareness must live beyond words. Through shared moments like these, we strengthen our culture, support our people, and help carry forward the message that early detection saves lives.
#WeAreAWR #BreastCancerAwareness #AWRGroup #EmbraceGenerationNext
On UAE Flag Day, we honour the symbol that unites our nation - a flag that reflects the strength of our union, the pride of our people, and the promise of our future.
At AWR Group, we stand with the nation in celebrating the values that the UAE flag represents - unity, leadership, and progress for generations to come.
في يوم العلم، نُحيي رمز وحدتنا، ونُجدد الفخر برايتنا التي تُجسد قوة الاتحاد، وعزة الشعب، ووعد المستقبل.
في مجموعة عبد الواحد الرستماني، نحتفي اليوم بقيم العلم الإماراتي، ونقف مع الوطن احتفالًا بالوحدة، والريادة، والتقدم للأجيال القادمة.
#WeAreAWR #UAEFlagDay #SpiritOfTheUnion #AWRGroup
A defining moment. A unified direction. A new chapter begins.
Last week, AWR Group marked the launch of our brand transformation - bringing our story to life through a rebrand experience that united leadership around a shared direction and purpose.
The unveiling of our new Brand Immersion Centre marked a pivotal moment in that journey - a space that honours our legacy, reflects who we are today, and sets the tone for what comes next. Each element was intentionally designed to express the mindset behind our evolution: purposeful, people-led, and future-focused.
This marks the start of a new chapter - where brand, strategy, and values move forward as one.
Watch the highlights from a day that brought the spirit of AWR Group into motion.
#WeAreAWR #TransformationInMotion #EmbraceGenerationNext #AWRGroup
True climate action is built on accountability - and rooted in long-term impact.
To mark this International Day for Climate Action, we’re spotlighting our AWR Group Corporate Rainforest - an environmental initiative launched in partnership with Tree-Nation, supporting verified reforestation projects across the globe.
Every tree is digitally tracked, every project designed to regenerate forests, reduce emissions, and support community-led progress.
Watch the video to see how we’re translating insight into measurable impact.
#WeAreAWR #InternationalDayForClimateAction #CorporateRainforest #TreeNation #ESG #SustainabilityInAction #AWRGroup
A new chapter for AWR Group begins.
#WeAreAWR #AWRGroup
Ambition defines this moment.
We begin a new era of innovation, collaboration, and purpose-driven growth.
Every story reaches a turning point where vision meets action and progress takes a new form.
For us, that moment is now.
Together, we move forward, shaping progress that lasts for generations.
#WeAreAWR #AWRGroup
Our purpose continues to shape progress, marked by milestones that define who we are today and the vision guiding what comes next.
Tomorrow a new chapter unfolds, built on the same purpose that drives us forward.
Stay tuned as we continue the journey of purposeful progress.
#WeAreAWR #AWRGroup
Today, AWR Group continues to build purposeful businesses that enrich lives, creating progress that empowers people, partners, and the planet.
#WeAreAWR #AWRGroup
In 1954, Abdul Wahid Al Rostamani laid the first foundation of what would become AWR Group.
A legacy defined by purpose and driven by progress…built to empower generations ahead.
This was just the beginning…
#WeAreAWR #AWRGroup
It began with a small bookshop in Dubai…a place built on vision, curiosity, and purpose.
That spirit didn’t stay on the shelves. It became the foundation of everything we’ve built since.
#WeAreAWR #AWRGroup
Our legacy isn’t behind us. It’s what moves us forward.
#WeAreAWR #AWRGroup
…Because shaping tomorrow starts with rethinking today.
#WeAreAWR #AWRGroup
Tomorrow has a new shape…and it begins soon.
#WeAreAWR #AWRGroup
Pink pastries, themed tables, and powerful conversations filled the room as our colleagues came together for a breakfast dedicated to Breast Cancer Awareness Month.
The atmosphere was thoughtful, warm, and united by purpose - where moments of connection turned into shared commitments to stay informed, support one another, and prioritise early detection.
If just one conversation leads to a check-up, a shared story prompts a screening, or a moment of awareness turns into prevention - we move forward with purpose.
#WeAreAWR #BreastCancerAwareness #PinkOctober #AwarenessInAction #AWRGroup
The journey of any brand is only as strong as the people behind it.
At AWR Group, our Excellence Awards 2025 spotlighted the individuals driving that journey forward - those elevating performance, strengthening collaboration, and shaping the customer experiences behind three of the brands under our automotive portfolio: Chery, smart and Zeekr.
This inaugural celebration brought together teams from across the business to recognise high-impact contributions across every function - from the showroom floor to the service bay. Each award reflected the mindset we champion: ownership, agility, and impact.
Congratulations to all those honoured - your work is shaping brand success and building a culture of excellence that moves us all forward.
#WeAreAWR #ExcellenceAwards2025 #CheryUAE #smart #ZeekrUAE #AWRGroup
AWR Group extends warm wishes to all our valued partners, colleagues, and friends on the occasion of Chinese National Day.
May this day of celebration bring prosperity, unity, and continued success to all.
#WeAreAWR #ChineseNationalDay #NationalDayChina #AWRGroup
Intelligent #luxury, redefined.
Last week, @uaezeekr unveiled the highly anticipated Zeekr 7X in the Middle East, and AW Rostamani Group was proud to celebrate this milestone as the exclusive #distributor in the #UAE.
The launch brought together elegance, #performance, and #innovation - showcasing a vehicle #engineered for a new era of driving. From dual-motor 4WD and ultra-fast #acceleration to segment-first design features and safety breakthroughs, the 7X represents a new standard for premium #electric mobility.
Demand spoke for itself. Two full batches sold out on the night of the reveal, reflecting the region’s appetite for next-generation EVs built with #intention.
Watch the highlights from the Zeekr 7X launch event and see what’s setting the new benchmark in intelligent #mobility.
#ZeekrUAE #AWRGroup #ElectricMobility #SustainableLuxury #Zeekr7X
Three days. One powerful showcase of #ambition, #opportunity, and #impact.
@ruyacareers @dubaiworldtradecentre delivered meaningful engagement with #Emirati talent - and AW Rostamani Group showed up with an experience built to inspire. From our Wa’ed Corner and #CV Hub to the Portrait Studio and debut of Rowaida, our #metahuman ambassador, every interaction was designed to turn ambition into action, every touchpoint was designed to turn conversations into careers.
Thank you to everyone who visited our stand and explored what it means to grow with AWR Group. We’re just getting started!
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is over.
Tomorrow, @ruyacareers opens its doors - and with it, the chance to connect with AWR Group’s world of opportunity. Across industries that move the nation forward, we are committed to empowering Emirati talent through Wa’ed - our platform for national talent development built on growth, mentorship, and long-term success.
Join us at the Dubai World Trade Centre, Hall 2, Stand D2-1, and explore how ambition turns into possibility.
We’re ready. Are you?
#WeAreAWR #RuyaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
The wait is almost over.
Ru’ya Careers brings the nation’s top employers together - but what sets us apart is how far your journey can go.
Across automotive, real estate, retail, logistics, and beyond - AWR Group opens doors to careers that span industries, innovation, and impact. With Wa’ed, our national talent platform, Emiratis gain access mentorship, growth, and a pathway to thrive across one of the UAE’s most diverse business portfolios.
📍 Join us at Hall 2, Stand D2-1, Dubai World Trade Centre, from September 23–25.
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #AWRGroup
Our first Summer Accelerator cohort took on 25+ hours of focused learning - from mastering Power BI to rethinking workplace intelligence - and emerged with sharper skills, broader perspectives, and stronger cross-functional connections.
The experience culminated in a dedicated graduation ceremony, where each participant was recognised by their line managers and our HR team - marking not only the end of the programme, but the beginning of a new learning tradition at AWR Group.
The initiative was about building capability that sticks - and culture that scales. And now, it's here to stay, setting the tone for a future where learning doesn’t pause - it evolves.
Congratulations to our inaugural graduates - and to our teams supporting their journey every step of the way.
#WeAreAWR #SummerAccelerator #LearningThatScales #AWRGroup
Opportunity takes root where ambition is nurtured, and futures flourish when purpose leads the way.
At AWR Group, we empower Emirati talent with the tools to thrive - nurturing ambition, building skills, and shaping sustainable futures.
We’re set to return to @ruyacareers, ready to connect with the next generation of talent. Catch a glimpse of the energy from last year, and join us this year to start your own journey through Wa’ed, our pathway for empowering local talent.
📍 Find us at Hall 2, Stand D2-1
#WeAreAWR #RuYaCareersUAE #Waed #GrowYourFutureWithUs #NationalTalentDevelopment #AWRGroup
On the occasion of Mawlid Al-Nabawi Al Sharif, we extend our greetings to our colleagues, partners, and communities.
May this day of reflection inspire unity, compassion, and a renewed sense of purpose.
نهنئكم بمناسبة المولد النبوي الشريف.
نسأل الله أن يلهمنا هذا اليوم المبارك مزيدًا من الوحدة والرحمة، ويجدد فينا الإحساس بالغاية والرسالة.
#MawlidAlNabawi #AWRGroup
On Global Talent Acquisition Day, we’re spotlighting the expertise that often works behind the scenes - but plays a pivotal role in shaping careers.
To mark the occasion, members of our talent acquisition team at AWR Group are sharing the interview tips they believe make the biggest difference. These are the habits they watch for, the signals that matter, and the advice they give every day to help candidates bring their best to the table.
It’s a timely reminder that great hiring isn't only about finding the right fit but also about creating the right experience. And that starts with a team that understands both.
Watch the video to hear their perspectives - and if you're exploring your next step, visit us at www.awrostamani.com/careers.
#WeAreAWR #GlobalTalentAcqusitionDay #InterviewTips #AWRGroup
To mark Emirati Women’s Day 2025, we hosted a special session at our Nissan showroom in Deira, reflecting on five decades of progress - and the women driving what’s next.
Guest speaker Zainab Al Mousawi, Emirati entrepreneur and founder of To the Moon and Back, shared her journey of building a homegrown business rooted in purpose, resilience, and creativity. Her story brought this year’s national theme – ‘Hand in Hand, We Celebrate 50 Years’ - to life.
Guests also enjoyed refreshments from her café, turning the experience into something truly personal, local, and inspiring.
A celebration of ambition, connection, and the values that carry us forward.
#WeAreAWR #EmiratiWomensDay #HandInHand #EWD2025 #AWRGroup
Hand in hand, we celebrate 50 years.
On Emirati Women’s Day, we honour the strength, ambition, and legacy of Emirati women - past, present, and future.
A journey shaped across generations, and still moving forward.
Wishing all Emirati women a day of pride, reflection, and celebration.
#WeAreAWR #EmiratiWomensDay #AWRGroup #HandInHandWeCelebrate50Years
Earlier this week, the world marked International Youth Day 2025, highlighting the power of young people to lead local change for global progress.
In a feature with ESG MENA, our CHRO Caroline Hobeika shared:
“For 75 years, we have been committed to nurturing young talent and equipping them to drive meaningful innovation. Our initiatives, such as the Wa’ed National Development strategy, the NextGen Internship Programmes, and partnerships with universities, ensure our people develop the skills to advance sustainable progress.”
From internships to leadership programmes, we’re proud to help shape the leaders of today and tomorrow.
Read the full article through the link in our bio.
#WeAreAWR #InternationalYouthDay #ESGMENA #NextGen #WAED #AWRGroup
“Leadership carries weight when it is grounded in responsibility. Not as rhetoric, but as a way of thinking - and acting - across every layer of an organisation.” – Sara O’Hara, Chief Marketing & Communications Officer, AWR Group
In her latest feature, Sara explores how ESG is being embedded across AWR Group - aligning purpose with performance through a structured, measurable framework. From climate action to workforce development, the path forward is intentional and impact-driven.
Read the full article through the link in our bio.
#WeAreAWR #PurposeInAction #SustainabilityDriven #LeadWithImpact #AWRGroup
@smart_in_uae: where urban design meets dynamic performance and every detail reflects a vision of modern mobility.
Discover what’s driving the future with smart.
#WeAreAWR #AWRGroup #smart
What happens when climate science meets collaboration?
In our second Climate Fresk session, 22 participants across AWR Group came together for an immersive workshop that connected the dots between human activity and environmental impact. Through data-driven insights and hands-on exploration, we tackled the complex challenges of climate change and uncovered actionable solutions.
From food systems to fuel choices, the session revealed how everyday decisions ripple through the planet - a reminder that real progress happens when awareness leads to action and responsibility.
#WeAreAWR #ClimateAction #Sustainability #ClimateFresk #AWRGroup
What does sustainability look like at home?
From using less plastic to choosing local produce, it’s the everyday habits that make a difference.
Here are 8 practical ways to live more sustainably, starting in your own space.
#AWRGroup #Sustainability #WeAreAWR #SustainableLiving #GreenTips
This summer, we’re elevating growth with the launch of our AWR Summer Accelerator Programme.
Meet our inaugural cohort - chosen for their promise and ambition, as they are about to embark on a transformative journey, designed to refine their skills and drive performance to new heights.
Blending cutting-edge online learning with immersive workshops, they’ll gain mastery in both essential digital skills and behavioural excellence - empowering them to make a real impact.
With every step, we look forward to watching them rise to the challenge and redefine their potential!
#WeAreAWR #AWRGroup #SummerAcceleratorProgramme
نحتفي بيوم عهد الاتحاد، الذي يدعونا للتأمل في قيم الوحدة والرؤية المشتركة والهدف السامي الذي يواصل دفع مسيرة وطننا نحو التقدم والازدهار.
وبصفتنا شركة عائلية متجذرة في نسيج دولة الإمارات، نجدد التزامنا الراسخ بمواصلة دعم رحلتها نحو الابتكار والتنمية، مستلهمين من إرثها العريق، ونقف صفاً واحداً مع القيادة الرشيدة لبناء مستقبل مشرق ومستدام للأجيال القادمة.
Today, we celebrate Union Pledge Day - an opportunity to reflect on the unity, vision, and shared purpose that continue to propel our nation forward.
As a family business deeply intertwined with the UAE’s fabric, we reaffirm our commitment to the nation’s journey of progress and innovation. Grounded in our heritage, we stand united with our leadership to build a prosperous future for generations to come.
#UnionPledgeDay #AWRGroup #UAE #TogetherWeThrive
Three decades. A journey defined by commitment, growth, and leadership.
In our debut podcast episode, we sit down with Hussam Baghdadi, Senior Director at Arabian Automobiles, for a conversation about his transformative 30-year journey with AWR Group. His dedication embodies the deep-rooted culture of leadership, collaboration, and resilience that defines us.
Join him as he shares candid insights, key turning points in his career, and his vision for the road ahead.
Catch the full episode through the link in our bio.
#AWRGroupPodcast #WeAreAWR #AWRGroup #BehindTheLegacy
From power dressing to effortless edge, @americanragcie.me knows how to make a statement.
#WeAreAWR #AWRGroup
The most valuable skills are not only taught - they’re built, tested, and sharpened through real-world experience.
To mark World Youth Skills Day, we spotlight the wrap-up of our first Digital Internship Programme, delivered in partnership with Ajman University.
Born from the AWR Hackathon, this hands-on initiative saw student interns develop real-world digital solutions for our Automotive and Lifestyle businesses - supported by structured mentorship, cross-functional collaboration, and deep integration into our business ecosystem.
From idea to implementation, it’s a story of how future talent can shape the present when given the right platform.
Read the full article through the link in our bio to explore the journey, the solutions, and the people behind the programme.
#WeAreAWR #WorldYouthSkillsDay #EarlyCareerDevelopment #AWRGroup
In the UAE, many first journeys begin in the backseat of a Patrol - dunes ahead, karak in hand, and stories shared across generations.
Inspired by this, our Automotive business launched The Patrol Path - an immersive experience blending adventure, culture, movement, and reflection.
Powered by the iconic Nissan Patrol, this initiative brought together explorers, athletes, and storytellers in collaboration with Gravity Calisthenics Gym, JA Hotels & Resorts, Fujifilm Instax ME, and ComCo Middle East & Africa.
It was an experience that brought the Patrol’s legacy to life through the people, places, and stories that continue to move us.
#AWRGroup #ThePatrolPath #NissanPatrol #WeAreAWR
The curtain closes on our #AWRLayaka Padel Tournament for 2025. Over four weeks, 39 teams and 78 players competed in 70 action-packed matches, showcasing not just skill, but true sportsmanship and unity.
Congratulations to our champions and runners-up for their outstanding performances, and thank you to every team member who gave it their all on the court.
Until next time! 🏅
#WeAreAWR #AWRGroup #PadelTournament #TeamSpirit
A look back at AWR Properties’ collaboration with the Higher Colleges of Technology, where local talent was empowered and sustainable innovation took centre stage.
Aspiring Emirati engineers were invited to bridge classroom learning with real-world application, tackling design, sustainability, and energy solutions with purpose and creativity. Initiatives like this reinforce the value of investing in the next generation - not only for the future of our communities but for the industries that will shape our tomorrow.
#WeAreAWR #AWRGroup #Sustainability #FutureEngineers
We’re investing in one of the most powerful tools in business: how we communicate.
Meet our top three Learners of the Quarter from Communicate with Impact - the first in our new series of Quarterly Learning Themes from AWR Academy.
This initiative challenged our people to strengthen a vital skill: impactful communication. And they rose to it.
Congratulations to Dimple Lalwani - Manager, HR Operations, Rajat Goyal - Finance Manager, and Ayesha Aldarmaki - Service Coordinator. Each winner will receive a professional development course tailored to their growth journey!
More themes to come, more stories to share - all part of our journey to build a future shaped by learning, collaboration, and impact.
#WeAreAWR #AWRGroup #LearningCulture #EmployeeDevelopment #AWRAcademy #LearnersoftheQuarter
Sustainability starts with us and the choices we make, including right at our desks.
From reducing the amount of paper used to supporting green certifications, it’s the small everyday habits that help creating a lasting impact.
Check out our 7 simple tips to make your workday more sustainable.
#AWRGroup #Sustainability #WeAreAWR #SustainableWorkplace #GreenTips
Three decades of drive, disruption, and reinvention.
Hussam Baghdadi looks back - and ahead - at the journey that shaped an industry and a legacy. #ComingSoon
#AWRGrouppodcast #WeAreAWR #AWRGroup #BehindTheLegacy
As the New Hijri Year begins, AWR Group wishes you and your loved ones a year filled with peace and blessings.
نتمنى لكم ولأحبائكم عاماً هجرياً سعيداً!
#WeAreAWR #AWRGroup #HijriNewYear #IslamicNewYear
@renaultdxb turned the ordinary into extraordinary with a launch like no other!
In the first-ever coffee rave car reveal, the all-new Koleos was unveiled in a space where energy, creativity, and community came together. This bold experience marked a new chapter for Renault, blending music, art, and entertainment to reshape what the automotive retail experience looks like.
The new #Koleos is here and ready to be experienced. Have you seen it up close yet?
#WeAreAWR #AWRGroup #RenaultKoleos #ThinkWider
Through our national talent development programme, Wa’ed, we continue to empower the next generation of UAE leaders with the tools, opportunities, and recognition they need to thrive. At the Wa’ed Award Ceremony, we celebrated outstanding performers, from junior talent to seasoned managers, who are driving impact both individually and across AWR Group.
With inspiring insights from guest speakers and exciting leadership announcements, the event truly embodied growth, purpose, and excellence.
Congratulations to all the winners shaping a future defined by ambition, innovation, and belonging! 🎉
#WeAreAWR #AWRGroup #Waed #NationalTalentDevelopment
We at AWR Group extend warm wishes to you and your loved ones for a peaceful and prosperous Eid.
Eid Mubarak! 🌟
نتقدم بأطيب التهاني لكم ولأحبائكم بمناسبة عيد الأضحى المبارك وكل عام و أنتم بخير!
#WeAreAWR #AWRGroup #EidMubarak
This World Environment Day, we’re joining the global call to #BeatPlasticPollution.
Since 2022, our ‘Drop It’ campaign has been a catalyst for change, to date we have eliminated almost 1 million plastic bottles and prevented over 20 tonnes of CO₂ emissions. Proof that small, consistent actions can lead to significant impact.
But the journey toward a plastic-free future is far from over. While businesses must lead with purpose, each of us has a vital role to play.
As we reflect on our collective responsibility, we want to hear from you. Every action, no matter how small, contributes to our shared goal of a plastic-free future.
What’s the best personal action you’ve taken to help reduce plastic waste?
#WorldEnvironmentDay #SustainabilityInAction #DropIt #ClimateAction #PlasticFreeFuture
30 years. One vision. Countless stories. 🎙️ Get ready to go behind the legacy with Hussam Baghdadi.
#AWRGrouppodcast #ComingSoon #WeAreAWR #AWRGroup #BehindTheLegacy
AWR Automotive Academy - our Automotive division’s centre of capability building and frontline excellence - hosted the FEEL PATROL training at Dubai Autodrome: an immersive experience equipping over 125 of our sales and service professionals with deeper insight into the Nissan Patrol Y63.
From on and off-road test drives to competitive benchmarking, the session reinforced product confidence and enabled more impactful, emotionally resonant customer conversations.
Check out our highlights from this performance-driven experience!
#AWRGroup #NissanPatrolY63 #FrontlineTraining #CustomerExperience #WeAreAWR
Celebrating the creativity and innovation of tomorrow’s marketers at the #NissanKICKS Starters Award Ceremony!
Our Automotive business gave Gen Z talent the chance to dive into the real world of marketing. Students worked on a live brief to create compelling campaigns for Nissan, collaborating with industry experts and gaining hands-on experience. From concept to execution, participants developed campaigns that truly resonated with their peers.
Congratulations to the winning team, who earned a fully funded Master’s scholarship. Watch the wrap-up video to see the vibrant, creative energy of the next generation of marketers in action!
#WeAreAWR #NextGenMarketers #Nissan #AWRGroup
We kicked off the first edition of AWR Academy Day - an immersive session all about leadership, communication, and connection.
Under the theme ‘Communicate with Impact,’ our leaders shared powerful insights on how communication, active listening, and authenticity drive success and collaboration.
A reminder that impactful communication is a daily commitment that builds trust, shapes decisions, and sparks innovation.
Check out the highlights from the day and see how we’re leading with purpose!
#AWRAcademyDay #CommunicateWithImpact #WeAreAWR
Congratulations to Chery UAE, proudly presented by AWR Group, on achieving a remarkable feat with four distinguished awards from Chery International!
Recognised with the Best Dealer Award, the Full-Star Outstanding Dealer Award, the Superior Service Experience Award, and the Future Ecology Award, Chery UAE has set a new benchmark in the automotive industry. This remarkable recognition highlights the strategic vision and operational excellence driving Chery UAE’s success and solidifies its leadership in the UAE market.
Well done to the entire team for this outstanding achievement!
#CheryUAE #AWRGroup #AutomotiveExcellence #WeAreAWR
On World Day for Health and Safety at Work, we look beyond policies to the everyday actions that keep our people safe - 2,550 colleagues trained, 602 audits driving nearly 5,000 corrective actions, and a TRIR that outperforms global benchmarks year after year.
This commemorative feature shines a light on our Group Health, Safety, and Environment team’s pivotal role in moving us from reactive checklists to proactive, data-driven safety leadership. Hear from Taner Cetinkaya, our Head of GHSE, on why every drill, dashboard update, and training module is a pledge to safeguard our people’s well-being.
Visit the link in bio to read the full article to see how safety has become our standard - not just today, but every day.
#WorldSafetyDay #AWRGroup #SafetyBeyondTheSurface
At AWR Group, we’re redefining what it means to put customers first - and our three Gold wins at the 10th Gulf Customer Experience Awards reflect that commitment. Recognised in CX Team of the Year, Best Use of Technology, and Best Contact Centre, we’re proud to see our passion for innovation and excellence celebrated.
Congratulations to our award-winning CX team who is doing more than simply setting the bar - they’re transforming it. With technology that elevates every customer interaction and a contact centre that’s now a true Customer Success Hub, we’re building deeper, more meaningful connections with every touchpoint.
These honours are a reminder that our journey to create extraordinary customer experiences is just getting started. We’re ready for what’s next.
#AWRGroup #CXExcellence #GoldAwards #CustomerCentric #LeadWithImpact #gcxa25 #gcxathrive
Meet our third cohort of Future Emerging Leaders Programme (FELP) participants: the ‘Pathfinders’. Eleven talented individuals from across our business are taking the first steps on a journey to redefine leadership.
FELP, our internal leadership development programme, is designed to equip the next generation of leaders with the skills, mindset, and vision to drive transformation.
Chosen for their potential to drive change and innovation, the Pathfinders will engage in immersive experiences designed to help them discover their purpose and shape their leadership mindset. With each session, they’ll unlock new ways to lead with impact - both within AWR Group and beyond.
Stay tuned as they continue to unlock their leadership potential and make their mark!
#WeAreAWR #FELP #LeadershipDevelopment #AWRGroup
Today, we take a moment to reflect on the meaningful steps we’ve taken toward a more sustainable future. While this Earth Day serves as a reflection point in our progress, it’s just one chapter in a much larger story.
Every action we take - from reducing single-use plastics to harnessing solar energy - builds toward a future where our impact is felt across generations. The numbers you see today are just a glimpse of our efforts, but they represent real, measurable change.
Through collaboration, active partnerships, and everyday actions, we’re accelerating our sustainability journey and transforming the way we work, live, and grow.
Join us in creating a sustainable tomorrow, one action at a time.
#WeAreAWR #AWRGroup #EarthDayOurWay #SustainabilityInAction
AW Rostamani Group has unveiled the world’s largest INFINITI Centre on Sheikh Zayed Road - marking a bold step forward in luxury automotive retail.
The launch event, ‘INFINITE Night Sky’, brought the brand to life through all five senses - merging fashion, fragrance, sound, taste, and interactive touchpoints into a single immersive experience.
“Sheikh Zayed Road is a symbol of Dubai’s global transformation, and we’re proud to add to its legacy with the world’s largest INFINITI Centre,” said Tom Fux, CEO of AWR Automotive. “This space is designed for today’s discerning customer, offering a personalised and sensory journey that transcends the traditional dealership model.”
“The UAE, particularly Dubai, has played an instrumental role in shaping the success story of INFINITI,” added Hussam Baghdadi, Senior Director of Arabian Automobiles. “This new Centre is our way of honouring that ambition - with a space that is immersive, intuitive, and crafted around every customer touchpoint.”
Visit the INFINITI Centre and experience the beginning of a new era in automotive retail - where luxury meets emotion, innovation, and hospitality.
@infinitidxb #AWRGroup #INFINITIExperience #AutomotiveInnovation #LuxuryRedefined
We wish you a joyous #EidAlFitr! May this special occasion bring you and your loved ones peace and prosperity. ✨
نتمنى لكم عيد فطر سعيد! أعاده الله عليكم وعلى أحبائكم بالخير والسلام.
#WeAreAWR #AWRGroup #EidMubarak
As we close this month’s tribute for International Women’s Day, we spotlight the final voices in our series - women across AWR Group accelerating action with clarity and purpose.
Their stories throughout March reflected how progress takes shape - through strategy, sustainability, creativity, and care.
Thank you to everyone who followed along. These voices remind us that action takes many forms, and the momentum we build today shapes what’s possible tomorrow.
#IWD2025 #AccelerateAction #WomenDrivingChange
This Ramadan, we honoured the spirit of the season by sharing Iftar with those who power our operations. Across our Al Quoz and Sonapur accommodations, we distributed 1,700 meals, fostering moments of unity and connection within our community.
Every meal, thoughtfully packaged in reusable lunch bags, reflected our commitment to both our people and the planet.
We are grateful to the 90+ volunteers from across our business whose dedication made this meaningful initiative possible. Your collective effort is what unites us, drives us forward, and brings our shared purpose to life.
#WeAreAWR #CommunityInAction #Ramadan2025
Together, we spark a global movement - one hour of collective action that echoes far beyond the clock. By switching off all electronics at 8:30 PM, we ignite change and light the way to a sustainable future.
Tonight, millions will come together for this simple act - but it’s the lasting impact that will define tomorrow.
Join us in being part of Earth’s biggest hour. 🌍💡
#WeAreAWR #AWRGroup #SwitchOff #EarthHour2025
The journey continues as we highlight women at AWR Group who are accelerating action and making a tangible impact across their industries. Through innovation, leadership, and commitment, they are driving change that extends beyond the workplace and leaves a lasting mark.
All month long, we’re showcasing the powerful contributions of women across our business in honour of International Women’s Day - real stories of impact, leadership, and transformation. Stay tuned as we continue to share how they’re reshaping the future, one action at a time.
#IWD2025 #AccelerateAction #WomenDrivingChange
On 11th March, we gathered over 1,200 of our operational community members from across Dubai, Abu Dhabi, and the Northern Emirates for our annual grand #Iftar celebration at the Sheikh Maktoum Hall, World Trade Centre. This special evening was a heartfelt expression of #unity, #gratitude, and shared #joy.
With a spread of traditional dishes, exciting games, and an engaging raffle draw, the event truly embodied the essence of #Ramadan.
A huge thank you to our dedicated teams for making this event possible and to our senior leadership for their words of encouragement, reminding us all of the strength of #community.
Ramadan brings us #together, and we’re grateful to continue celebrating this beautiful spirit with our people.
#WeAreAWR #RamadanCelebration #CommunitySpirit #Iftar2025
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