Maybe instead of firing the creative agency that destroyed the iconic logo and firing the industrial design service that enjoys dis-functional engineering, Tata should try firing the internal leadership that hired these contractors.
I like that they are trying to be different. Most car makers are just rebranding their ICE cars. Kudos to Jaguar for taking a fresh approach for EVs. Yeah, marketing can be a hit or miss. But its gutsy and fresh.
Obviously must be pink since CEO is lgb.... But won't matter. Jag will be dead before first model hit the streets.