Advertisers, Does Gaming Have Your Attention Yet?
This post was created in partnership with XboxWill Pac-Man one day chomp on branded fruit? That may be a stretch, but gaming is providing advertisers with new opportunities to reach […]
How Performance Marketing Enhances Value and Growth for the CPG Industry
This post was created in partnership with IbottaReal-time data and AI are transforming the grocery aisle. How? Brands must deliver the right offer to the right shopper at exactly the [...]
READ FULL STORY >
Fetch Launches FAST, Turning Consumer Data into Marketing Research
This post was created in partnership with FetchFetch, a rewards-driven app where consumers earn points for shopping, has teamed up with OpenAI to launch FAST (Fetch AI Semantic Technology), a [...]
READ FULL STORY >
The Female Quotient’s Second Annual AI Summit Set for November
This year’s summit is anticipated to draw over 450 attendees and feature more than 35 speakers.
READ FULL STORY >
Adobe, Amazon Team Up With First-Party Data Partnership
Adobe and Amazon have launched a new data partnership to help advertisers pinpoint ideal audiences, improve their campaigns, and tap into valuable data about how customers shop. Announced Monday, Amazon Marketing [...]
READ FULL STORY >
Kantar Centers Leadership in the U.S. to Supercharge its Bet on AI
Kantar, a data firm with a long-standing foothold in the U.K., has shifted its center of power to the U.S. as it races to develop an AI-driven platform.
READ FULL STORY >
Panic! at the GEO: How Do You Show Up in an AI Search Answer?
Exact prescriptions for success with GEO, or Generative Engine Optimization, remain elusive, but understanding how LLMs determine what content should be prioritized is a good place to start.
READ FULL STORY >
‘Creative Relationship Marketing’ Is the Sexier Side of CRM
As the technology we have at our fingertips continues to evolve, the opportunities for creative personalization grow commensurately.
READ FULL STORY >
AI Search Is Expanding the Funnel, Not Replacing It
With search and AI each playing a distinct role in how people move from discovery to decision, marketers need a new playbook.
READ FULL STORY >
People Are Searching More, But Not Just on Google
Digital marketing is extra confusing right now because two huge changes are happening at the same time.
READ FULL STORY >
Rethinking the Creative Process With AI Agents at the Table
This post was created in partnership with MonksMarketing costs are rising at the same time as AI’s capabilities. No one wants AI to take over their creative roles, but what [...]
READ FULL STORY >
Keeping Up With the Speed and Velocity of Signals
This post was created in partnership with Integral Ad ScienceWith the influx of AI tools, companies now have more data signals than ever to leverage for an enhanced consumer experience. [...]
READ FULL STORY >
5 Marketing Truths You Won’t Hear at Cannes
Beneath the festival’s polished surface, marketing faces an existential threat few on the Croisette will acknowledge.
READ FULL STORY >
6 Things You Need to Know About Incrementality
Marketers rush to set up tests—control groups, creative, the whole nine yards—without ever asking what they’re actually trying to learn.
READ FULL STORY >
The 4 Levels of the CMO–CFO Partnership
Think of this as a roadmap, allowing you to strategically chart a course toward a more impactful alliance.
READ FULL STORY >
Why Coachella’s OOH Campaigns Have Such Lasting Appeal
A cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
READ FULL STORY >