Media
Analysis of the fast-evolving media landscape, from streaming and publishing to social platforms and programmatic, impacting how brands reach audiences.
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EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
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EXCLUSIVE: Higgsfield Wants AI to Direct Your Next Video With Its Latest Tool
The startup released Cinema Studio 2.0, an update to its AI video platform, which allows the AI to suggest how a scene might progress, allowing creators to iterate on visuals […]
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Live-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
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EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
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Koah Raises $20.5M to Build a AdSense for AI as Chatbots Scutter for Revenue
The two-sided marketplace connects AI apps with advertisers, betting that native ads–not subscriptions– will fund generative AI’s future.
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HubSpot Acquires YouTube-Based Media Brand Starter Story
The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.
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EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes deeper into the supply chain
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Best Buy, Expedia, Enterprise Mobility Are Among the First Brands Spotted Running Ads on ChatGPT
Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on its platform
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Google Brings Marketing Mix Modeling to the Masses, No Coding Needed
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
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A New Startup Is Personalizing Paywalls for Bots and Humans Alike
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
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