Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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American Eagle Goes Country With Bailey Zimmerman and Stagecoach Sponsorship
American Eagle is partnering with rising country music star Bailey Zimmerman and will serve as the exclusive apparel and denim sponsor of Stagecoach.
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DoorDash’s Toby Espinosa on Commerce Media That Connects National Dollars to Local Demand
Plus, how the delivery service built one of the fastest-growing media networks.
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OpenTable Launches Ad Business to Pitch Dining Data
The offering includes onsite and offsite advertising.
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EXCLUSIVE: Ex-Meta Retail Media Lead Steve Biddle Named Chief Commercial Officer at Zitcha
The exec is focused on retail advertising’s growth.
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Walmart’s Ad Business Grew 46% in 2025, Hitting Nearly $6.4B
Walmart’s total revenue was $713.2 billion last year.
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EXCLUSIVE: Babylist Revamps Advertising Network With New Technology
The baby registry site tapped Koddi to power ads.
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Why American Eagle Rebuilt Its Creator Program to Find Gen Z Shoppers
More than 900 creators signed up within 11 days.
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MrBeast Beat Brad Pitt for the Super Bowl’s Most-Engaging Celebrity
From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.
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Amazon’s Ad Revenue Grew 22% Over the Past Year, but Capex Spending Balloons
AWS saw its fastest growth in 13 quarters.
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Gemini Set to Bring Significant Improvements to Google’s Ad Business
Google’s parent company sees AI bringing major benefits across all areas of marketing.
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