Agencies
Coverage of the world’s top advertising media and creative agencies, holding companies, independents, and boutiques, shaping brand strategy and the business of marketing.
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5 Key Takeaways From WPP’s Turnaround Plan
From WPP Creative to cuts, here’s what CEO Cindy Rose told investors about her plan to revive the struggling holdco.
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Brandtech Names Regional CEOs to Power AI Push In Key Markets
Former Huge global CEO Lisa DeBonis joins as UK managing director and CEO
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Cindy Rose Says WPP ‘No Longer a Holdco’ as $676M Annual Savings Drive Begins
The CEO told journalists she’s aware of ‘transformation fatigue’ as she unveiled her strategy reboot.
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WPP 2025 Revenue Drops 8.1% as It Reveals Turnaround Plan
CEO Cindy Rose unveiled a $675 million annual cost-cutting drive and launched WPP Creative.
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The Trade Desk’s Revenue Rose 14% in Q4, But Growth Is Slowing
CEO Jeff Green cited pullbacks from CPG and automotive brands—about 25% of its business—amid tariff and inflation pressures.
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Indivior Returns to Havas With U.S. AOR Assignment
Pharma marketer unifies creative, media, and CX under the holdco
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Kantar Media Rebrands as Fifty5Blue Post-PE Carve-Out
Now independent from Kantar Group, the company is evolving its approach to media measurement in the AI era
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Shobha Sairam Joins McCann New York To Bolster Its Strategy Chops
McCann has named former 22squared EVP and CSO Shobha Sairam as chief strategy officer of its New York office.
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Omnicom Clarifies WARN Notice Detailing 100 Job Cuts
Holdco confirms redundancies were part of the 4,000 announced in December following its IPG acquisition.
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7 Lessons On Leading Through Change From a First-Time CEO
Most mornings this year started the same way: an early workout before the house woke up, the chaos of getting kids out the door, a quiet walk before I officially […]
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