Big Game Live Show

ADWEEK’s editors break down all the details you might have missed in the historic halftime show, plus the best commercials so far and top brand scores with Viral Nation’s Culture Quotient ranked.

The Big Game Pre-Game Live Show

The Big Game Halftime Live Show

The Big Game Post-Game Live Show

Commercials

Super Bowl 60 Sets Ad Sales Record, According to NBCU

More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.

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How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

LEARN MORE >

Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers

Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.

LEARN MORE >

Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party

Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.

LEARN MORE >

Disney Reveals Super Bowl Plans, Including a Yearlong Big Game Celebration

ESPN and Disney announce content and programming ahead of Super Bowl LXI.

LEARN MORE >

First-Time Playbooks for the Big Game

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during the […]

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Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever

The 2026 Super Bowl was down around 2.8 million viewers from last year.

LEARN MORE >

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

LEARN MORE >

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

LEARN MORE >

10 AI Marketing Trends for 2026: Agentic AI and Search Shifts

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

LEARN MORE >

Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

LEARN MORE >

MrBeast Beat Brad Pitt for the Super Bowl’s Most-Engaging Celebrity

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

LEARN MORE >

Super Bowl 60 Sets Ad Sales Record, According to NBCU

More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.

LEARN MORE >

How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

LEARN MORE >

Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers

Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.

LEARN MORE >

Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party

Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.

LEARN MORE >

Disney Reveals Super Bowl Plans, Including a Yearlong Big Game Celebration

ESPN and Disney announce content and programming ahead of Super Bowl LXI.

LEARN MORE >

First-Time Playbooks for the Big Game

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during the […]

LEARN MORE >

Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever

The 2026 Super Bowl was down around 2.8 million viewers from last year.

LEARN MORE >

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

LEARN MORE >

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

LEARN MORE >

10 AI Marketing Trends for 2026: Agentic AI and Search Shifts

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

LEARN MORE >

Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

LEARN MORE >

MrBeast Beat Brad Pitt for the Super Bowl’s Most-Engaging Celebrity

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

LEARN MORE >

Commercials

Super Bowl 60 Sets Ad Sales Record, According to NBCU

More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.

LEARN MORE >

How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

LEARN MORE >

Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers

Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.

LEARN MORE >

Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party

Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.

LEARN MORE >

Disney Reveals Super Bowl Plans, Including a Yearlong Big Game Celebration

ESPN and Disney announce content and programming ahead of Super Bowl LXI.

LEARN MORE >

First-Time Playbooks for the Big Game

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during the […]

LEARN MORE >

Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever

The 2026 Super Bowl was down around 2.8 million viewers from last year.

LEARN MORE >

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

LEARN MORE >

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

LEARN MORE >

10 AI Marketing Trends for 2026: Agentic AI and Search Shifts

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

LEARN MORE >

Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

LEARN MORE >

MrBeast Beat Brad Pitt for the Super Bowl’s Most-Engaging Celebrity

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

LEARN MORE >

Super Bowl 60 Sets Ad Sales Record, According to NBCU

More than 250 advertisers were represented across Super Bowl LX, the Winter Olympics, and NBA All-Star Weekend.

LEARN MORE >

How Budweiser, Pepsi, and Dunkin’ Won the Super Bowl, and Michelob Ultra Lost It

The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

LEARN MORE >

Ads of the Week: 7 Campaigns That Caught Our Eye, From Goldfish to Folgers

Brands including Goldfish, Campbell's, Folgers, and LinkedIn are behind this week's notable ads.

LEARN MORE >

Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party

Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.

LEARN MORE >

Disney Reveals Super Bowl Plans, Including a Yearlong Big Game Celebration

ESPN and Disney announce content and programming ahead of Super Bowl LXI.

LEARN MORE >

First-Time Playbooks for the Big Game

This post was created in partnership with TatariThere’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during the […]

LEARN MORE >

Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever

The 2026 Super Bowl was down around 2.8 million viewers from last year.

LEARN MORE >

EXCLUSIVE: These Super Bowl Ads Won With AI, but Not Social Media

Post‑game analysis by Emberos shows Super Bowl ads resonated differently with AI platforms than human audiences, highlighting a new metric for advertising impact.

LEARN MORE >

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

LEARN MORE >

10 AI Marketing Trends for 2026: Agentic AI and Search Shifts

CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. These 10 trends are converging now.

LEARN MORE >

Bad Bunny’s Super Bowl Halftime Sold the World on Puerto Rico

For 15 minutes on Sunday, more than 130 million people were on the edge of their seats, watching Bad Bunny transform the Super Bowl 60 Halftime Show into the biggest […]

LEARN MORE >

MrBeast Beat Brad Pitt for the Super Bowl’s Most-Engaging Celebrity

From Matthew McConaughey to MrBeast, EDO reveals which celebs came out on top in the Big Game.

LEARN MORE >

Hot Takes

Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture

What brands can learn from the collective response to Benito's halftime show.

LEARN MORE >

Super Bowl Hot Take: Tim Robinson Shines in Rippling’s Absurdist Boardroom Drama

The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.

LEARN MORE >

ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60

Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.

LEARN MORE >

Super Bowl Hot Take: Salesforce Turns the Game Night Into a MrBeast Game Show

The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.

LEARN MORE >

Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.

LEARN MORE >

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

Dunkin’s Super Bowl spot rejected the night’s earnest tone in favor of a loud, nostalgia-soaked sitcom parody—prompting creatives to debate whether its maximalist celebrity overload was a smart swing or too much indulgence.

LEARN MORE >

Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down

Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration

LEARN MORE >

Super Bowl Hot Take: ‘He Gets Us’ Paints a Relatable Picture of Modern Life, But the Plot Has Holes

The ad effectively elicits a desire for 'less,' but fails to connect to its central message.

LEARN MORE >

Super Bowl Hot Take: Hellmann’s Meal Diamond-Andy Samberg Sandwich Is a Winning Combo

Unilever has assembled the perfect ingredients for a Big Game ad.

LEARN MORE >

Super Bowl Hot Take: Cadillac F1 Ad Has a Lot of Moving Parts

The Cadillac F1 livery reveal may be a lot for casual viewers.

LEARN MORE >

Super Bowl Hot Take: Amazon Elaborate Joke About AI Anxiety Lands

Chris Hemsworth is spooked by the real-life potential of Alexa.

LEARN MORE >

Super Bowl Hot Take: Coinbase Karaoke Falls Flat

The first Big Game ad since 2022 says nothing about the brand or its product—just as cryptocurrency could use a cheerleader.

LEARN MORE >

Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture

What brands can learn from the collective response to Benito's halftime show.

LEARN MORE >

Super Bowl Hot Take: Tim Robinson Shines in Rippling’s Absurdist Boardroom Drama

The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.

LEARN MORE >

ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60

Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.

LEARN MORE >

Super Bowl Hot Take: Salesforce Turns the Game Night Into a MrBeast Game Show

The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.

LEARN MORE >

Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.

LEARN MORE >

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

LEARN MORE >

Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down

Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration

LEARN MORE >

Super Bowl Hot Take: ‘He Gets Us’ Paints a Relatable Picture of Modern Life, But the Plot Has Holes

The ad effectively elicits a desire for 'less,' but fails to connect to its central message.

LEARN MORE >

Super Bowl Hot Take: Hellmann’s Meal Diamond-Andy Samberg Sandwich Is a Winning Combo

Unilever has assembled the perfect ingredients for a Big Game ad.

LEARN MORE >

Super Bowl Hot Take: Cadillac F1 Ad Has a Lot of Moving Parts

The Cadillac F1 livery reveal may be a lot for casual viewers.

LEARN MORE >

Super Bowl Hot Take: Amazon Elaborate Joke About AI Anxiety Lands

Chris Hemsworth is spooked by the real-life potential of Alexa.

LEARN MORE >

Super Bowl Hot Take: Coinbase Karaoke Falls Flat

The first Big Game ad since 2022 says nothing about the brand or its product—just as cryptocurrency could use a cheerleader.

LEARN MORE >

Hot Takes

Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture

What brands can learn from the collective response to Benito's halftime show.

LEARN MORE >

Super Bowl Hot Take: Tim Robinson Shines in Rippling’s Absurdist Boardroom Drama

The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.

LEARN MORE >

ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60

Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.

LEARN MORE >

Super Bowl Hot Take: Salesforce Turns the Game Night Into a MrBeast Game Show

The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.

LEARN MORE >

Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.

LEARN MORE >

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

LEARN MORE >

Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down

Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration

LEARN MORE >

Super Bowl Hot Take: ‘He Gets Us’ Paints a Relatable Picture of Modern Life, But the Plot Has Holes

The ad effectively elicits a desire for 'less,' but fails to connect to its central message.

LEARN MORE >

Super Bowl Hot Take: Hellmann’s Meal Diamond-Andy Samberg Sandwich Is a Winning Combo

Unilever has assembled the perfect ingredients for a Big Game ad.

LEARN MORE >

Super Bowl Hot Take: Cadillac F1 Ad Has a Lot of Moving Parts

The Cadillac F1 livery reveal may be a lot for casual viewers.

LEARN MORE >

Super Bowl Hot Take: Amazon Elaborate Joke About AI Anxiety Lands

Chris Hemsworth is spooked by the real-life potential of Alexa.

LEARN MORE >

Super Bowl Hot Take: Coinbase Karaoke Falls Flat

The first Big Game ad since 2022 says nothing about the brand or its product—just as cryptocurrency could use a cheerleader.

LEARN MORE >

Bad Bunny’s Super Bowl Spectacle Showcased the Unifying Force of Culture

What brands can learn from the collective response to Benito's halftime show.

LEARN MORE >

Super Bowl Hot Take: Tim Robinson Shines in Rippling’s Absurdist Boardroom Drama

The spot finds Robinson right in his wheelhouse, playing a bumbling character undone by a minor inconvenience.

LEARN MORE >

ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60

Of course, one viewer’s clunker of an ad might bring another to tears—so here’s a reminder that these are the editors’ picks alone.

LEARN MORE >

Super Bowl Hot Take: Salesforce Turns the Game Night Into a MrBeast Game Show

The enterprise giant turned its Big Game spot into a $1 million puzzle, betting on participation.

LEARN MORE >

Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.

LEARN MORE >

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

LEARN MORE >

Super Bowl Hot Take: Hims & Hers Shows Nerve When Most Brands are Backing Down

Telehealth company highlights how cultural conversations about food, health, and personal responsibility have shifted under the Trump administration

LEARN MORE >

Super Bowl Hot Take: ‘He Gets Us’ Paints a Relatable Picture of Modern Life, But the Plot Has Holes

The ad effectively elicits a desire for 'less,' but fails to connect to its central message.

LEARN MORE >

Super Bowl Hot Take: Hellmann’s Meal Diamond-Andy Samberg Sandwich Is a Winning Combo

Unilever has assembled the perfect ingredients for a Big Game ad.

LEARN MORE >

Super Bowl Hot Take: Cadillac F1 Ad Has a Lot of Moving Parts

The Cadillac F1 livery reveal may be a lot for casual viewers.

LEARN MORE >

Super Bowl Hot Take: Amazon Elaborate Joke About AI Anxiety Lands

Chris Hemsworth is spooked by the real-life potential of Alexa.

LEARN MORE >

Super Bowl Hot Take: Coinbase Karaoke Falls Flat

The first Big Game ad since 2022 says nothing about the brand or its product—just as cryptocurrency could use a cheerleader.

LEARN MORE >

Creative Reactions

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

LEARN MORE >

The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between […]

LEARN MORE >

Creatives React: Jost and Che Aren’t Memorable in DraftKing’s Super Bowl Ad

While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal

LEARN MORE >

Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.

LEARN MORE >

Creatives React: Tecovas Send-Up to Cowboy Culture Has No Hitch In Its Giddyup

The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West.

LEARN MORE >

Creatives React: Rippling Tickles Robinson Fans But Leaves the Unfamiliar Unamused

The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.

LEARN MORE >

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

LEARN MORE >

Creatives React: ‘He Gets Us’ Brings a ‘Flawlessly Executed’ Spot to Its 4th Super Bowl

Ad veterans have mixed feelings about how well the narrative fit the message.

LEARN MORE >

Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad

Get up offa that thing!

LEARN MORE >

Creatives React: OpenAI’s Codex Pitch Hasn’t Convinced the Ad Industry

OpenAI used the Super Bowl to sell Codex, its coding tool, by leaning on curiosity and creation.

LEARN MORE >

Creatives React: Amazon Leans On Humor to Relax AI Fears, but it Lacks Surprise

Chris Hemsworth attempts to humanize complex tech.

LEARN MORE >

Creatives React: Coinbase Brings a Puzzling Karaoke Moment to Super Bowl 60

Coinbase made waves back in 2022 when the crytocurrency exchange aired an ad that was simply a bouncing QR code. This year, it again interrupted the flow of formulaic, high-dollar, […]

LEARN MORE >

From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales

TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.

LEARN MORE >

The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60

LEARN MORE >

Creatives React: Jost and Che Aren’t Memorable in DraftKing’s Super Bowl Ad

While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal

LEARN MORE >

Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver

Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.

LEARN MORE >

Creatives React: Tecovas Send-Up to Cowboy Culture Has No Hitch In Its Giddyup

The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West.

LEARN MORE >

Creatives React: Rippling Tickles Robinson Fans But Leaves the Unfamiliar Unamused

The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.

LEARN MORE >

Creatives React: Dunkin’ Bets Big on Nostalgia, Not Meaning

LEARN MORE >

Creatives React: ‘He Gets Us’ Brings a ‘Flawlessly Executed’ Spot to Its 4th Super Bowl

Ad veterans have mixed feelings about how well the narrative fit the message.

LEARN MORE >

Creatives React: Levi’s Keeps It Classy With All-Butts Super Bowl Ad

Get up offa that thing!

LEARN MORE >

Creatives React: OpenAI’s Codex Pitch Hasn’t Convinced the Ad Industry

OpenAI used the Super Bowl to sell Codex, its coding tool, by leaning on curiosity and creation.

LEARN MORE >

Creatives React: Amazon Leans On Humor to Relax AI Fears, but it Lacks Surprise

Chris Hemsworth attempts to humanize complex tech.

LEARN MORE >

Creatives React: Coinbase Brings a Puzzling Karaoke Moment to Super Bowl 60

Coinbase made waves back in 2022 when the crytocurrency exchange aired an ad that was simply a bouncing QR code. This year, it again interrupted the flow of formulaic, high-dollar, […]

LEARN MORE >

Creative Reactions

Two Chairs: A Conversation with TikTok and Scorpion

By Brittaney Chatman

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Two Chairs: A Conversation with TikTok and Scorpion

By Brittaney Chatman

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Two Chairs: A Conversation with TikTok and Scorpion

By Brittaney Chatman

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

Two Chairs: A Conversation with TikTok and Scorpion

By Brittaney Chatman

The Big Game’s Most Heated Competition Came During the Ad Breaks This Year

By Kevin Krim, President and CEO, EDO

A New Creative Mandate for the AI Era

By John Rudaizky, Global Chief Brand and Marketing Officer, EY

The Big Game’s Real Competition Deserves Live Coverage

By Adweek Staff

2026 Working Mothers of the Year

By Adweek Content Studio

Here’s How TV Advertisers Can Win the Big Game and Beyond

By Laura Grover, SVP, Head of Client Solutions, EDO

→

Live update

ADWEEK’s Picks for the 5 Worst Ads of Super Bowl 60

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Super Bowl LX Ads

From Bad Bunny to potentially the Duracell bunny, ADWEEK is tracking every ad, advertiser, teaser, trailer, full commercial, and major update as they’re announced right here.