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Separating Google from its popular browser Chrome—it should go without saying—will have wide-reaching repercussions on the ad industry.
The Department of Justice requested a federal judge order Google to sell off Chrome, following its antitrust trial where the judge ruled that Google violated laws by maintaining an illegal monopoly with its search engine.
Bloomberg, which first reported the news before the DOJ’s official ruling on Wednesday, reported that the Chrome browser could sell for as much as $20 billion because it has over 3 billion monthly active users.
Of course, selling off Chrome is still far from certain, not least because how big tech firms are regulated will look very different with Donald Trump in the White House, but exactly how that will impact this antitrust case—and Google’s adtech antitrust case—is still anyone’s guess.
Here’s the impact selling Chrome will have on the industry, according to media buyers and executives.
