Richard Lowe is a freelance writer based in Los Angeles.
Nutrafol Speaks to Hat-Wearing Men With a Humorous Push to Reclaim Hair Confidence
Nutrafol changes tack to encourage men with thinning hair to stop hiding under their hats.
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LinkedIn Trades Corporate Polish for Laughs in New Brand Platform
LinkedIn leans into humor to tell a unified story about its products and brand.
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MLS Unites 30 Teams Around ‘Fun,’ Not Rivalries, as World Cup Looms
MLS brings 30 clubs under a unified message to capitalize on World Cup momentum.
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First-Time Playbooks for the Big Game
This post was created in partnership with Tatari There’s a first time for everything—and for marketers, there may be no bigger “first” than the first time debuting an ad during [...]
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Does the Big Game Still Provide Value to Premium Brands?
This post was created in partnership with Ibotta Having a commercial air during the Big Game has always seemed like a no-brainer for brands—the event’s reach and cultural impact are [...]
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Salesforce Teams Up with MrBeast to Give Away $1 Million at Super Bowl 60
Salesforce partnered with MrBeast for a game of puzzles with the prize being a million dollars.
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WeatherTech is Back at the Super Bowl for a 14th Time
WeatherTech is back at the Super Bowl for a fourteenth time, tapping into the plight of a dad taking his family on a road trip.
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Boehringer Ingelheim Uses the Super Bowl to Boost Public Health Awareness
Boehringer Ingleheim's Super Bowl ad targets Americans living with high blood pressure and diabetes.
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Manscaped Makes Super Bowl Debut With Anthropomorphic Hair Monsters
Manscaped is making its Super Bowl debut with a pregame spot featuring anthropomorphized human hair.
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How Brands Can—and Must—Balance Consistency with Innovation
This post was created in partnership with Kantar The question of whether a brand should remain consistent or innovate is as old as time. But the truth is, to stay [...]
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