Mark Stenberg is Adweek's senior media reporter covering the business of digital and print media and publishers, including their advertising, marketing and editorial strategies.
Live-Streamers Killed the Vertical-Video Star
The medium, both an oasis from AI and a font of raw content, has lately become an engine of virality.
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HubSpot Acquires YouTube-Based Media Brand Starter Story
The publisher will join HubSpot’s growing media portfolio as the software giant doubles down on content-led customer acquisition.
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A New Startup Is Personalizing Paywalls for Bots and Humans Alike
Monetization OS, which has raised millions and partnered with Google, brings a new approach to the emerging world of content marketplaces
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ATTN: Names Former BuzzFeed, Complex Executive Edgar Hernandez Its First Chief Commercial Officer
The hire comes weeks after the social publisher returned to founder ownership.
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Chris Paul’s First Post-NBA Move: Partnering With AT&T at All-Star Weekend
The basketball legend’s personal ties to the telecom firm aligned with a campaign marking 150 years since the first phone call.
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AI Isn’t Cutting Marketing Jobs—But It Is Making Them Harder
New data shows layoffs attributed to AI remain limited, even as expectations for faster, higher-volume output have risen.
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Retargeting Has Found Its Way to the Chatbots
A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?
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Food52 Sold for $10.3 Million as Bankruptcy Auction Breaks Up Company
America’s Test Kitchen will acquire the core media brand, while Schoolhouse and Dansk go to separate buyers.
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Creatives React: Tecovas Send-Up to Cowboy Culture Has No Hitch In Its Giddyup
The cinematic spot hits an emotional cord, tapping into Americans’ enduring love for the symbolism of the Wild West.
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Creatives React: Rippling Tickles Robinson Fans But Leaves the Unfamiliar Unamused
The overlap of SAAS decision-makers and Chair Company devotees is vanishingly thin.
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