Kendra Barnett is Adweek’s senior tech reporter, covering platforms and adtech. Prior to joining Adweek, Kendra served as associate editor of The Drum, where she helmed the tech and media beat. Outside of her work as a journalist, Kendra is a poet and Pushcart Prize-nominated essayist. She holds a master’s degree in creative writing from Cambridge University.
EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices
As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next
READ FULL STORY >
EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick
The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.
READ FULL STORY >
Google Brings Marketing Mix Modeling to the Masses, No Coding Needed
The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.
READ FULL STORY >
EXCLUSIVE: Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer
Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.
READ FULL STORY >
Michael Kassan’s 3CV Made $50M in Its First 15 Months in Business
Months after a messy split with his former business partners, Michael Kassan is doing big business at 3CV—from the boardroom to the beach.
READ FULL STORY >
Trump Tariffs Hit Pinterest’s Ad Revenues
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
READ FULL STORY >
From AI.com to Levi’s, These Super Bowl Ads Are Most Likely to Drive Real Sales
TV measurement firm EDO documented the most effective ads of this year’s Big Game, ranking each spot based on consumer engagement data, such as search, that predict future sales.
READ FULL STORY >
The Backstreet Bowl: Behind the T-Mobile-Coinbase Pop Showdown at Super Bowl 60
Amid the celeb sightings, 1990s nostalgia, GLP-1s galore, sports betting promos, and AI overload from last night’s Super Bowl — the Backstreet Boys found themselves in their own battle between [...]
READ FULL STORY >
Creatives React: Jost and Che Aren’t Memorable in DraftKing’s Super Bowl Ad
While the SNL duo brought the laughs, some ad industry insiders said the spot felt unoriginal
READ FULL STORY >
Creatives React: In AI-Heavy Super Bowl, Microsoft Copilot Ad Failed to Deliver
Microsoft's appearance in Super Bowl 60—showing off Copilot's capabilities in Excel—fell flat for adland creatives.
READ FULL STORY >