In-depth coverage of marketing technology, AI, data, and privacy innovations transforming how brands engage consumers and measure performance.

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    EXCLUSIVE: Google Pulls 115 Android Apps Tied to Ad Fraud Scheme Affecting 25M Devices

    As AI makes ad fraud cheaper and faster to scale, the industry is bracing for what comes next

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    EXCLUSIVE: Out-of-Home Giant Outfront Will Invest Up to $20M in Media Marketplace AdQuick

    The billboard owner is betting that AdQuick’s tech can modernize its sales machine, streamline buying, and help it keep pace with rivals in the AI era.

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    Google Brings Marketing Mix Modeling to the Masses, No Coding Needed

    The Scenario Planner tool is designed to help non-technical users explore MMM data and plan media.

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    EXCLUSIVE: Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer

    Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.

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    Hard Reset: How Lenovo Is Redefining AI PCs, Edge Computing, and Trust

    Plus, what Lenovo wants customers to understand about the next era of AI.

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    Trump Tariffs Hit Pinterest’s Ad Revenues

    Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.

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    Submissions Open for ADWEEK Tech Stack Awards 2026

    Entries for the 2026 ADWEEK Tech Stack Awards are now open. From products that enable advertisers to reach and capture audiences to martech platforms that transform how businesses operate, this [...]

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    Retargeting Has Found Its Way to the Chatbots

    A new product will enable brands to target users as they move from answer engine to webpage. Sound familiar?

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    Workday CMO Emma Chalwin on Humanizing B2B Marketing

    Plus, why acquiring new customers are not the best way to growth.

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    EXCLUSIVE: AI Chatbots Rank the Top Super Bowl Ads—and Leave Out Big Tech

    Analysis from Emberos shows consumer brands dominated chatbot recall after the game, with AI models differing by as much as 30% in how they interpreted the same ads.

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    Super Bowl Hot Take: Microsoft Shows Copilot’s Power, But Not Its Personality

    Microsoft zooms in on technical use cases for Copilot, but misses the opportunity to define its brand in more grounded terms.

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    The 10 Best Super Bowl Ads of 2026

    ADWEEK picks the best Super Bowl ads of 2026.

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    Microsoft Flexes AI Capabilities in Football-Centric Super Bowl Ad—But It’s Not New

    The ad was not produced specially for the Big Game, but is part of an ongoing campaign promoting Copilot.

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