Read about the latest trends in publisher marketing. Explore articles on publishing news featuring insights and analysis from our team of experts at Adweek.

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    EXCLUSIVE: Taboola Taps Ex-Amazon Exec Krishan Bhatia as its first Chief Business Officer

    Taboola is bringing on the former Amazon and NBCU exec as it pushes into AI, CTV, and performance advertising.

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    ‘Text on the Beach’: The California Post Debuts With Massive, Pun-Filled Brand Campaign

    The publisher teamed up with agency Code and Theory to blanket Los Angeles and San Francisco with a multichannel marketing blitz.

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    With Crossplay, The New York Times Gets Serious About Games

    Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.

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    EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down

    At Food52, Hodinkee, and The Pro’s Closet, the private equity firm’s strategy showed its faults. Then came the closures.

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    Inside Time Magazine’s AI Overhaul

    The publisher, in partnership with Code and Theory, is revamping its web presence and reaping the benefits.

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    Condé Nast Names New Chief Product and Technology Officer, Joins Microsoft AI Licensing Pilot

    Longtime technology executive Vasanth Williams joins the company from Major League Baseball.

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    URL Media Raises $5 Million to Expand Its BIPOC Network and Revenue Lines

    A grant from the Knight Foundation will fund scaled ad operations, data tools, and a fast-growing publisher and creator network.

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    Fortune CEO Anastasia Nyrkovskaya to Step Down at Year’s End

    The first woman to lead the 95-year-old business publisher is departing after less than two years in the role.

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    7 Affiliate Strategies Publishers Are Using This Holiday Shopping Season

    As search traffic softens, commerce teams are turning to first-party audiences, tighter deal selection, and new distribution channels.

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    The 5 Media Trends I’m Thankful For

    Amid disruption, the industry still has reasons to be hopeful—and maybe even excited.

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    How Publishers Are Preparing for a Post-Search Black Friday

    As search traffic erodes, commerce teams are leaning on direct audiences, earlier deal cycles, and rigorous price verification.

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    EXCLUSIVE: Food52 Explores Sale After Years of Revenue Decline

    The publisher, which cut 40% of its staff this spring, has shifted from seeking new funding to weighing acquisition offers

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    DOJ Seeks Breakup of Google’s Ads Business in Closing Arguments of Historic Antitrust Case

    A court will now determine the structural and behavioral changes Google must make to remedy its illegal adtech monopoly. 

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    A Publisher Made Just $174 From AI Crawlers. It Could Change the Industry.

    Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.

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    ComplexCon Generates $25 Million, Brings in 70,000 After First Full Year Under Ntwrk

    The festival is the centerpiece of a commercial model built on events, commerce, and video.

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