Drive innovation with Google Cloud smart analytics solutions

Google Cloud Smart Analytics Platform is a flexible, open, and secure analytics platform that provides the easiest path to becoming an intelligence-driven organization. It builds on Google’s decades of innovation in AI and building internet-scale services, and is based on the same proven and reliable technology principles that power Google’s services (e.g. Search, Gmail, Maps, YouTube). Organizations choose Google Cloud to build their data cloud for its ability to fuel data-driven transformation like no other solution on the market today.

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The power of Data and AI

Google's Data Cloud can transform your decision making and turn data into action. Google Cloud brings together Google's most advanced Data and AI technology to help you train, deploy, and manage ML faster at scale. Hear the latest product innovations for BigQuery and Vertex AI to bring intelligence everywhere to analyze and activate your data.

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Hear from Google Cloud's data leaders on what's next for our smart analytics solutions

Gartner names Google Cloud a Leader

Gartner® recognizes Google Cloud as a Leader in the 2021 Magic Quadrant™ for Cloud Database Management Systems (DBMS).

Forrester Research names Google Cloud a Leader

We are honored that The Forrester Wave™: Streaming Analytics, Q2 2021 report names Google Cloud a Leader.

Report: Turning data into unmatched business value

Find out how data-to-value leaders succeed in driving results from their enterprise data strategy: Harvard Business Review Analytic Services report.

Unlock big data. Reimagine your business.

Data Analytics Solution	How Google Cloud helps you transform your business	Key business use cases & patterns to get started
Data warehouse modernization	Migrate your enterprise data warehouse Streamline your migration path and modernize from any on-premises or cloud data warehouse with BigQuery. Solve for today's most challenging demands and seamlessly scale your business with built-in ML and powerful multicloud capabilities.	Building a demand forecasting model Predicting customer lifetime value Building a propensity to purchase solution
Data lake modernization	Make the most of your data lake Empower your teams to securely and cost-effectively ingest, store, and analyze large volumes of diverse, full-fidelity data. Use Dataproc for data lake modernization, ETL, and secure data science. Dataplex allows you to centrally discover, manage, monitor, and govern data across data lakes, data warehouses, and data marts with consistent controls.	Running a single-cell genomics analysis Building CI/CD pipelines for a data lake's serverless data processing services Unify data lakes and data warehouses across data formats
Streaming analytics	Gain a competitive advantage with real-time data Ingest, process, and analyze event streams in real time to make data more useful and accessible from the instant it’s generated. Dataflow unifies streaming and batch data analysis and builds cohesive data pipelines. Pub/Sub ingests hundreds of millions of events per second. Datastream replicates data from relational databases into BigQuery.	Relative strength modelling on time series for Capital Markets Real-time credit card fraud detection Implementing streaming data analytics and real-time AI
Data science	Increase productivity and get faster data insights Google Cloud offers all of the tools data scientists need to unlock value from data. Increase developers productivity with the industry’s first autoscaling serverless Spark, integrated with the best of Google-native and open source tools. Develop and run Spark where you need it across all use cases, including ETL, data science, and exploration.	Run Spark jobs that autoscale Accelerate ML deployment for all levels of expertise Cloud-native, open source, or no-code/low-code solutions for data movement
Business intelligence	Empower more users with timely, trusted data Develop a strategy to modernize BI and put data at the center of your business transformation with Looker and BigQuery. Deliver high-value user experiences and transform your business processes by developing innovative new ways to use data to inform or automate your decision-making.	Creating a unified apps analytics platform Understanding and optimizing your Google Cloud spend Building an experience management data warehouse
Marketing analytics	Leverage your data to drive marketing performance Build a marketing data warehouse by bringing your Google Ads, Google Analytics and other marketing and business data into BigQuery, where you can uncover performance insights and build predictive audiences to increase marketing ROI. Build an interactive dashboard for faster business decisions with Looker or Looker Studio.	Building new audiences based on current customer lifetime value Building a k-means clustering model for market segmentation Data Driven Price Optimization
Geospatial analytics	Find the value in your location-based workloads Rethink how geospatial relationships and insights can help you realize a more prosperous and sustainable future for your business with a uniquely powerful, full–platform solution built on category-leading Google products like BigQuery, Earth Engine, Google Maps Platform, and more.	Monetizing a telco-based geospatial data lake Leveraging BigQuery Public Boundaries datasets for geospatial analytics Determining agronomic and financial risks for farmers and insurers
Datasets	Enhance your analytics and AI with pre-built datasets Increase the value of your data assets when you augment your analytics or AI initiatives with external data in BigQuery Discover and access unique and valuable datasets and pre-built solutions from Google, public, or commercial providers. Use BigQuery's data exchange, Analytics Hub, to securely share and exchange data assets across organizations.	See top 25 search terms with Google Trends dataset Earth Engine's image and scientific datasets Kaggle datasets for data science and more

Migrate your enterprise data warehouse

Streamline your migration path and modernize from any on-premises or cloud data warehouse with BigQuery. Solve for today's most challenging demands and seamlessly scale your business with built-in ML and powerful multicloud capabilities.

Make the most of your data lake

Empower your teams to securely and cost-effectively ingest, store, and analyze large volumes of diverse, full-fidelity data. Use Dataproc for data lake modernization, ETL, and secure data science. Dataplex allows you to centrally discover, manage, monitor, and govern data across data lakes, data warehouses, and data marts with consistent controls.

Gain a competitive advantage with real-time data

Ingest, process, and analyze event streams in real time to make data more useful and accessible from the instant it’s generated. Dataflow unifies streaming and batch data analysis and builds cohesive data pipelines. Pub/Sub ingests hundreds of millions of events per second. Datastream replicates data from relational databases into BigQuery.

Increase productivity and get faster data insights

Google Cloud offers all of the tools data scientists need to unlock value from data. Increase developers productivity with the industry’s first autoscaling serverless Spark, integrated with the best of Google-native and open source tools. Develop and run Spark where you need it across all use cases, including ETL, data science, and exploration.

Empower more users with timely, trusted data

Develop a strategy to modernize BI and put data at the center of your business transformation with Looker and BigQuery. Deliver high-value user experiences and transform your business processes by developing innovative new ways to use data to inform or automate your decision-making.

Leverage your data to drive marketing performance

Build a marketing data warehouse by bringing your Google Ads, Google Analytics and other marketing and business data into BigQuery, where you can uncover performance insights and build predictive audiences to increase marketing ROI. Build an interactive dashboard for faster business decisions with Looker or Looker Studio.

Find the value in your location-based workloads

Rethink how geospatial relationships and insights can help you realize a more prosperous and sustainable future for your business with a uniquely powerful, full–platform solution built on category-leading Google products like BigQuery, Earth Engine, Google Maps Platform, and more.

Enhance your analytics and AI with pre-built datasets

Increase the value of your data assets when you augment your analytics or AI initiatives with external data in BigQuery Discover and access unique and valuable datasets and pre-built solutions from Google, public, or commercial providers. Use BigQuery's data exchange, Analytics Hub, to securely share and exchange data assets across organizations.