The Canadian Media Directors’ Council is an independent association of media professionals representing advertising media agencies to ensure a fair, progressive marketplace on behalf of our clients, our agencies and our media partners.
It's certainly been an extraordinary year. As we can all attest, this has been a time of change. We hope that for you that it's been overwhelmingly positive. In that spirit, this is an enormous 'thank you' to you, our members, partners and the media community for supporting the CMDC. You've demonstrated yet again that We are Better Together.
The new partnership announcement with Newguard will elevate advertiser support for responsible news media in Canada and protect brands from unintentionally funding misinformation sources that fall below their brand safety standards while supporting legitimate news publishers, including those serving local markets and Black, Indigenous, Asian, or LGBTQ+ communities.
The power and credibility of television as a news medium. There’s no question that Canadians have a hunger for quality local news coverage. Corus EVP & CRO Greg McLelland shared that TV broadcast news reaches 71% of Canadians weekly, is highly trusted, and provides a great place for brands to grow – yet broadcast news notoriously under-indexes on advertising support relative to time spent.
LEADERSHIP
Learning, Knowledge-Sharing and Connection drives CMDC leadership series. Our high-valued programs gathers media executives to further explore the most critical topics facing leaders today from commercial, talent, investment to innovation.
In partnership with The Globe Media Group, CMDC releases the largest Leadership Study: Pushing Forward Through Uncertainty, which surveys over 200+ C-Suite leaders. This is a first-ever survey of Canadian media and marketing leaders exploring five key areas: leadership traits Canadian business executives believe are most critical to the future; the future of work; diversity, equity and inclusion (DEI); the commercial media outlook; and trust and partnerships.
Over 400 leaders united to discuss the state of Canadian media and local news, all guided by CMDC Canadian Media Manifesto. The mission of the Canadian Media Manifesto is to help sustainably grow the Canadian media ecosystem that further supports the Canadian economy, fosters responsible media, and gives advertisers the opportunity to connect with diverse Canadian audiences. In collaboration with CMDC invaluable partners, we've set the goal, by 2025, to increase Canadian share of digital media investment to 25%. This equates to $350 million in funding to quality Canadian publishers in the next three years.
CMDC hosts an annual dinner that gathers media and marketing leaders for inspired conversation with a guest speaker, networking and fine cuisine. Our latest dinner featured guest speaker Bill Taylor, founder of FastCompany, who shared expertise about the best way to compete, innovate and succeed.
Taylor is the author of three bestselling business books on leadership, culture and change. His Harvard Business Review blog and New York Times column, Under New Management, are devoured by executives and entrepreneurs around the globe.
January 2023 date to be released shortly.
NEXT GENERATION
YA is a dynamic collective of diverse talent across all media agencies that networks, inspires and builds programs for the next generation in the Canadian media industry.
The YA program is designed to inspire advance thinking, connection, collaboration and creativity.
