Verizon and AT&T's billion-dollar bets on advertising and media are falling apart
Here are the top media and advertising stories from Business Insider for September 8.
THE SPORTS STREAMING ECOSYSTEM: How sports are going over-the-top and eroding the last bastion of pay-TV
This report examines how the OTT sports landscape is expanding and fragmenting, and how the fan experience is evolving on digital services.
INFLUENCER MARKETING 2020: Why brands can't get enough of an $8 billion ecosystem driven by Kardashians, moms, and tweens
Business Insider Intelligence explores how influencer marketing is maturing, and how brands can effectively navigate a changing and expanding market.
Stop assigning journalists of color the 'racism beat'
Journalists of color are too often assigned stories on racism, but racism isn't a "beat," it's a lived experience.
The top 9 shows on Netflix this week, from 'Million Dollar Beach House' to 'Cobra Kai'
The most popular shows on Netflix this week were "Cobra Kai," "Lucifer," "Million Dollar Beach House," and more.
THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out
This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
Get a sneak peek into the most trusted social media platforms of 2019
Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
ISIS captured a journalist and sentenced him to death by beheading. He hasn't been seen for more than 5 years.
Farhad Hamo was imprisoned by ISIS alongside fellow freelance journalist Massoud Aqeel in Syria in 2014. He was last seen in March 2015.
THE ESPORTS ECOSYSTEM: The key players and trends driving the red-hot, fast-growing esports space that's on track to surpass $1.5 billion by 2023
Business Insider Intelligence provides a comprehensive breakdown of the key players involved in the fast-growing esports space.
An Instagram plant influencer breaks down how much money he charges for sponsored posts and how his rates have changed as houseplant content has grown in popularity
Nick Cutsumpas is a 'plantfluencer' with over 63,700 followers on Instagram. Here's how much he charges for posts and how he negotiates brand deals.
Get a sneak peek into the most trusted social media platforms of 2019
Get a peek into our Digital Trust Rankings by downloading a FREE preview of our 2019 Digital Trust Enterprise Edge Report!
The top 9 movies on Netflix this week, from 'The Frozen Ground' to 'Quantum of Solace'
This week's most popular movies on Netflix included "Due Date," the Bond movie "Quantum of Solace," and the Nicolas Cage movie "Frozen Ground."
Calls to boycott 'Mulan' are gaining steam as the new movie lands on Disney Plus
"Mulan" actress Liu Yifei shared a post last year that said, "I support the Hong Kong police. You can all attack me now. What a shame for Hong Kong."
The Podcast Audience Report
In The Podcast Audience Report, Insider Intelligence breaks down the demographics of US podcast listeners.
Indie ad agencies are pressing Facebook and Google to loosen payment terms as clients delay paying in the pandemic
A group of independent agencies asked the platforms for the same leeway that the big holding companies get.
'The Umbrella Academy' has become Netflix's biggest hit series since 'The Witcher'
Netflix's "The Umbrella Academy" has seen a surge in popularity after its second season debuted in July.
Startup Narrative has raised a round of funding to remove data brokers from marketing
The startup wants to shake up how marketers buy and sell data.
Connected TV Trends 2020 Roundup
Advertiser investment in connected TV is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape.
Facebook's ban on new political ads has big implications for advertisers but will hardly impact its ad business
Advertisers can continue to run existing campaigns up until the election, though.
Facebook will limit new political ads right before November, but still allow existing campaigns to run
Facebook will not allow new political ads to run the week before the November election and will flag posts from candidates claiming premature victory.
TikTok has been testing in-video shopping starting with Shopify and Teespring. Here's what creators think of its first big push into e-commerce.
TikTok's shopping buttons will help the company compete with other apps like Instagram and YouTube that already offer in-video e-commerce tools.
Sharp declines across UK traditional media will cut its total ad spend by 7.5% this year
The depth and impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.
Read the 14-slide pitch deck that helped livestreaming startup Restream raise $50 million amid the pandemic
Restream said the fundraising experience was differed from past rounds, as VCs wanted to know how the pandemic would impact its business strategy.
11 YouTube creators break down their monthly incomes from their videos — from under $600 to over $140,000
Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads and they receive a paycheck every month.
AT&T spent billions to revolutionize advertising – now it looks like it's all but giving up on it
Its plan to take on Facebook and Google's dominance of digital advertising looks more elusive than ever.
THE SUBSCRIPTION PAYMENTS ECOSYSTEM: Consumers' rising interest in subscriptions is driving merchants to offer these services — here's what solutions providers need to know to capitalize on the opportunity
Business Insider Intelligence examines the size of the current subscription payments opportunity and discusses what's driving its growth.
THE SVOD SHAKEOUT REPORT: A massive media shakeout is on the horizon — here are the key trends, players, and how we think it will play out
This report predicts how major services will fare in the streaming wars, including Apple TV+, Disney+, HBO Max, Netflix, Amazon Prime Video, and Hulu.
THE CONTENT MODERATION REPORT: Social platforms are facing a massive content crisis — here's why we think regulation is coming and what it will look like
This report analyzes a pressing issue currently facing social platforms — content moderation — and lays out how we expect the debate to evolve.
What Facebook's new ad policy means for political advertisers
Here are the top media and advertising stories from Business Insider for September 4.
The top 9 streaming TV shows this week are dominated by Netflix
The "Karate Kid" sequel series, "Cobra Kai," recently moved from YouTube to Netflix, where it has surged in popularity.
AT&T is reportedly exploring a sale of digital ad unit Xandr. Here are potential buyers, from Amazon to KKR, according to experts.
Retailers are seen as possible acquirers as they try to grow advertising businesses.
The Stories Slide Deck: How Stories stack up across social platforms
Business Insider Intelligence has compiled a slide deck that looks into how Stories work on Instagram and Snapchat, and how brands and publishers should be using the Stories feature to reach their audiences.
The biggest question looming over TikTok's acquisition is how the app would change under new ownership. Here's what experts say could happen if Microsoft, Walmart, or Oracle took over.
No one knows what a sale of TikTok's US operations would mean for the popular app. But experts say it could result in more ads and monetization.
New Nielsen data shows how valuable Netflix's library of old TV shows is, even as the streamer's own 'top 10' metric favors its original series
Nielsen released its first list of the top 10 streaming TV shows of the week, and Netflix dominated with library titles and just one original.
A YouTube creator explains how she makes up to $6,000 per month from thrifting videos and how she built a career around sustainable fashion
Alexa Hollander is a YouTube creator with over 231,000 subscribers and shares videos about thrifting. She earns money from ads and brand deals.
The 75 worst movies of all time, according to critics
From ill-advised sequels like "Scary Movie 5" to controversial political documentaries by Dinesh D'Souza, these films drew the ire of critics.
How to negotiate an influencer brand deal, according to a WME agent who works with creators like Addison Rae Easterling, David Dobrik, and Lilly Singh
How the agency WME negotiates brand deals for influencers and digital stars like Addison Rae, David Dobrik, and Lilly Singh.
Amazon's ad revenue in 2020 is set to grow 23.5% despite the pandemic
Amazon will increase its U.S. ad revenue to $13 billion this year, growing 23.5% when compared to 2019.
AI IN CONTENT MARKETING: How leading marketers are taking advantage of AI to accelerate content generation, better understand content performance, and refine content promotion
This report examines the current and potential role AI-based tools can play in enhancing an organization's content marketing efforts.
Advertisers are concerned about brand safety on social media, but still plan to increase spending in the channel
Though a vast majority of advertisers are concerned about controversial content on social media, many expect to increase spending on the channel.
Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled
This week's rundown looks into how much "micro" influencers can earn, a step-by-step guide on how WME negotiates deals, and a Clubhouse investigation.
eMarketer cuts Alibaba's 2020 ad forecast as search struggles amid the coronavirus pandemic
Alibaba will remain the No. 1 advertiser, but with lowered expectations, as Tencent displaces Baidu and becomes the No. 2 publisher.
Facebook ad revenue in 2020 will grow 4.9% despite the growing number of brands pulling campaigns
Facebook US digital ad revenues will increase by nearly 5% this year to $31.43 billion –– about $4.82 billion less than eMarketer predicted in March.
THE STORIES REPORT: How brands can take advantage of the viral growth of the Stories format
Business Insider Intelligence identifies the most popular platforms for Stories, best practices for engagement, and challenges hindering adoption.
The possible buyers of AT&T's digital ad unit Xandr
Here are the top media and advertising stories from Business Insider for September 3.
Ben & Jerry's is launching a podcast about white supremacy in America, after calling for civil rights reforms earlier this summer
The podcast, aptly titled "Who We Are: A Chronicle of Racism in America," will look at the long-term effects of legal discrimination in the US.
Tyler Perry is America's newest billionaire
Tyler Perry built a billion-dollar fortune writing, producing, and starring in films, television shows, and plays for overlooked Black audiences.
18 Big Tech Predictions for the Second Half of 2020
We put together 18 Big Tech Predictions across Banking, Connectivity & Tech, Digital Media, Payments & Commerce, Fintech, and Digital Health.
A YouTube creator explains how much money she earns per 1,000 views — and what she's made from videos with 200,000 and 250,000 views
Brianna Nichole has 6,000 subscribers, and she earns money as a creator through YouTube's Partner Program.
Tech marketing salaries revealed: What companies like Apple, Amazon, and Airbnb pay employees, from creative directors to managers
Salaries range from $150,000 for a growth marketing manager at Airbnb to $300,000 for a creative director at Apple.