Hybrid multi-cloud networking that delivers a better application experience

Hybrid multi-cloud networking solutions from Citrix deliver connectivity, performance, security, and management for all applications, on-premises and on Google Cloud Platform.

Cloud is changing the fundamentals of how IT teams deliver applications and manage their performance. Applications are increasingly deployed farther from users, crossing networks outside of IT’s direct control. Instead of enterprise data centers, many apps now reside in public and hybrid cloud environments. There are even new breeds of applications, built upon microservices and containers.

    Today, IT needs modern solutions that:
  • Extend on-premises networks, apps, and infrastructure resources to the cloud
  • Maintain high levels of performance, user experience, and security across all applications, including microservices based apps
  • Sustain operational consistency across on-premises and cloud environments
  • Move away from the expense, complexity, and poor performance of traditional networking methods

These solutions are available for apps running on Google Cloud Platform (GCP) through the alliance of Citrix and Google Cloud.

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Learn 5 ways Citrix ADC makes application delivery faster and better on Google Cloud Platform

With operational consistency, security, and visibility, Citrix ADC is the solution you need for your workloads on Google Cloud Platform.

    When you use the Google Cloud marketplace to add Citrix ADC to your Google Cloud-powered applications, APIs, and workloads, in an instant you can do the following:
  • Gain operational consistency for Anthos and hybrid-cloud application delivery and security with a single platform
  • Add advanced layer 4—7 security measures for API protections and bot mitigation
  • Load-balance traditional workloads, microservices, and container applications for a better end user experience and superior performance
  • Improve application delivery performance and end user experience
  • Use actionable insights for better observability and faster troubleshooting

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Citrix Managed Desktops

Citrix Managed Desktops is a service solution that provides your team with a secure, high-definition experience that allows you to access your work from anywhere. Built on the Microsoft Azure cloud, this simple solution is easy to set up and manage giving you more time to focus on your business and less time on your IT.

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8 reasons why Citrix Desktops-as-a-Service is right for your business

To meet the increasing demands of customers and the expanding mobile workforce, organizations of all sizes are moving toward an always connected workplace—where employees can work from anywhere and on any device.

Today, small and mid-sized businesses are turning to Desktops-as-a-Service (DaaS), which enables workers to access the apps and data they need to get their job done as well as provide IT with cost efficiencies and centralized management.

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Technology is complex. Desktops-as-a-Service is not.

Technology is Complex. Desktops-as-a-Service is not.

Your Windows desktop and Microsoft productivity applications are the technology lifeblood of your business.

It’s where you run your business and how your employees get work done. From communicating with customers and processing orders to managing finances and working on your most sensitive documents—Microsoft is front and center.

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SideScanningTM – How the Engine that Powers Orca Security Works

Every organization is searching for effective ways to scan its cloud estate to look for risks. These include vulnerabilities, misconfigurations, malware, improper segmentation, and customer data at risk. They’re also seeking to verify compliance with security frameworks and government/industry regulations.

Orca Security introduces an innovative approach that secures the entire cloud estate without disrupting business operations in live environments—and with absolutely no need for agents or network scanners that fail to account for everything​.

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Comparing Cloud Asset Visibility Solutions

How does the status quo compare to Orca Security?

Orca Security provides workload-level visibility into every AWS, Azure, and GCP asset without the operational costs of agents. It deploys in minutes to surface vulnerabilities, malware, misconfigurations, lateral movement risk, weak and leaked passwords, secret keys, and high-risk data such as PII.

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Best Practices for Managing Risks in Your Cloud Deployment

IT teams are embracing the cloud for its scalability, reliability, flexibility, and rapid deployment capabilities, helping them achieve performance and cost-savings goals.

According to Gartner, by the end of 2019, we’ll see, “30 percent of the 100 largest vendors’ new software investments will have shifted from cloud-first to cloud-only.”

But for enterprises transitioning from on-prem architectures, a move to the cloud opens up new and uncharted territory when it comes to managing risk. Complex, distributed resources in the cloud call for an update to the standard risk management and security approach.

For security teams tasked with securing cloud environments, holding on to pre-cloud tools and mindset is no longer going to work, as the challenges and tools needed to secure cloud environments are different from what was required to secure pre-cloud architectures. Even worse, copying pre-cloud solutions means that the drawbacks of pre-cloud architectures are brought into the cloud world. Only by fully embracing the cloud and its values can enterprises take full advantage of its benefits.

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eBook: Mastering Data to Drive Medical Device Innovation to 2030

In this introductory section, we discuss the current landscape of the medical device industry and the forces taking shape today that will drive growth into 2030 and beyond. From new technology to shifting patients’ experiences, we’ll explore how a wide range of issues are affecting product development and innovation, as well as the impact of digitization and data when it comes to device regulations and operations.

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Brief: 3 Tech Trends That Will Accelerate Manufacturers’ Time to Market

By 2025 the global medical device manufacturing market is expected to exceed $600 billion, driven largely by the aging population, increasing prevalence of chronic diseases, technological development and demand for more personalized treatments.1 Regulatory bodies are also reacting, both to protect consumer safety and to remove unnecessary roadblocks for device companies.

Despite the optimistic outlook for manufacturers, however, many are not equipped to compete in this quickly evolving marketplace. To keep pace, manufacturing organizations must break from their tried-and-true norms, which may present the biggest challenge of all. But once they do, the emerging developments in both manufacturing and technology will allow them to realize drastic efficiencies in product discovery and development, regulatory compliance and, ultimately, time to market.

This brief will explore three emerging trends that are likely to affect the speed at which medtech and life sciences manufacturers are able to deliver their life-changing products to market.

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Success Story: Pizza Hut fast-tracks app adoption with new mobile customers

The Hut Rewards and UA teams embraced a test-and-learn mentality, and in October of 2019, they presented an innovative plan – to feature QR codes on in-store displays, direct mailers, and pizza box toppers to drive customers to download the app. OneLink from AppsFlyer was the clear choice to power Pizza Hut’s QR codes, ensuring they could measure the impact of their new offline campaign with minimal development required and robust attribution reporting and analytics built right in. OneLink also ensured a seamless user experience, operating across mobile platforms, and allowing the flexibility for QR codes to be updated after being deployed via print.

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Guide: Marketer’s Guide to Deep Linking

    As a digital marketer, deep linking is essential for cross-platform routing to the optimal web or in-app destination. Learn how to boost conversions and ROI by taking your deep linking strategy to the next level.
  • Expose best practices and pitfalls, to reveal how deep linking can increase installs (2-5X), in-app purchases (3X) and user retention (2X)
  • Get inspired by diverse use cases across email, SMS, referrals, web-to-app banners, cross-app promotions and QR codes
  • Understand how a unified tool for attribution and deep linking can reduce cost, streamline reporting and improve routing efficacy
  • Master common terms, from deferred deep linking to URI schemes and more

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Webcast: Mobile Advertising POVs on the latest Performance IndeX

UA veterans and marketing newbies alike will gain actionable insights.

Join us in a conversation with Jeet Niyogi (Playtika), Melissa Lertsmitivanta (realtor.com), Adam Lovallo (Grow.co), and Sunil Bhagwan (AppsFlyer) as they discuss their POVs on the latest findings of AppsFlyer's semi-annual Performance IndeX report.

The Performance IndeX provides marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering activity in the second half of 2019, edition X analyzes 25 billion installs and 52 billion app opens of over 16 thousand apps around the world.

    Watching this webcast, you'll learn:
  • Latest media source rankings by vertical (e.g. finance, entertainment, and gaming sub genres).
  • Retargeting rankings by region.
  • Growth insights on Google, Facebook, Apple Search Ads, Snap, ironSource, AppLovin, Unity Ads and more.

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Guide: Getting Started with Mobile Attribution

With over 5 million apps in the App Store and Google Play combined, marketers today cannot rely on pure organic discovery of their apps. That's why app owners are realizing that marketing-driven, non-organic installs play an increasingly important role in the marketing mix.

This guide will show you how to get started with mobile attribution. Including the underlying methodology of mobile attribution, post-install marketing analytics, and fraud.

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Guide: How to Build a Mobile-Centric MarTech Stack

As the digital ecosystem continues to expand and evolve, SaaS technology has become a mission-critical component for effective marketing operations. Marketing and advertising technology falls into numerous complex and overlapping categories, with literally thousands of partners competing for your marketing dollars.

Whether you’re building your marketing tech stack from a mobile-first or web-first perspective, it can be daunting to know where to start as well as when and how to expand. And while adding or changing marketing technology requires significant investment in terms of vetting, training, development, and other resources, adaptability is key to success.

The purpose of this guide is to provide a framework for how to build a solid marketing tech stack—focusing specifically on mobile as the core platform.

    We will examine the following topics throughout the course of this guide:
  • MarTech Stack Foundations: establishing strategic goals and defining key stack solutions to consider across your product life cycle
  • Category Deep Dives: product analytics, marketing automation, mobile attribution, and customer data platforms (CDPs)
  • Advanced Considerations: evaluation criteria, getting internal buy-in, setting timeline expectations, and structural tradeoffs supported by industry trends (e.g. stack design frameworks, cost/benefit analysis, building vs. buying technology, opting for best-in-breed vs. all-in-one tools, etc.)

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