A Publisher-Driven Network

TechNetwork from IDG delivers premium technology audiences at scale, without sacrificing quality. The Network is powered by IDG’s first-party data to identify target audiences based on in-market purchase intent, anchored by IDG’s industry-leading flagship publications with over 50 years of editorial authority, and amplified by a focused global network of premium technology publishers, vetted for quality.

Our Quality

Strict quality control standards ensure advertisers are only associated with premium content in a brand-safe environment. We maintain partnerships with data, rich media, and ad verification partners to ensure best-in-class service solutions for our clients.

Our Audience

Our deep relationship with active consumers and influential business professionals creates a unique opportunity for tech marketers to engage with their target audiences.

Interactive Ad Units

View all available TechNetwork ad units in IDG’s US Product Library

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Tech Media Exchange
IDG’s private marketplace, the industry’s first tech-focused private ad exchange, efficiently and effectively delivers upon the global buying needs of tech advertisers. Our Private Marketplace is a transparent solution for all agencies, trade desks, and DSP’s to access quality inventory in an intelligent manner across a variety of media platforms and ad packages.

Our programmatic marketplace is a unified platform solution that delivers:

Global access to IDG’s multi-channel inventory pool

IDG’s DMP for real-time data segmentation and targeting efficiency

Increased performance through uniform ad formats and packages
View IDG's 2017 Programmatic Buying Study
For Publishers
Leveraging IDG’s global audience and decades of technology expertise, we have developed a community of high-quality technology and non-endemic publishers unmatched in the market.

Benefits:

Worldwide sales team

Deep relationships with top-tier advertisers

High engagement

Custom programs and solutions

Revenue opportunities across multiple platforms

Ease of billing & financial management