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YouTube will remove ads and downgrade discoverability of channels posting offensive videos
After barring Logan Paul earlier today from serving ads on his video channel, YouTube has now announced a more formal and wider set of sanctions it’s prepared to level on any creator that starts to post videos that are harmful to viewers, others in the YouTube community, or advertisers. As it has done with Paul (on two occasions now), the site said it will remove monetization options on… Read More
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YouTube suspends ads on Logan Paul’s channels after “recent pattern” of behavior in videos
More problems and controversy for Logan Paul, the YouTube star who caused a strong public backlash when he posted a video of a suicide victim in Japan. Google’s video platform today announced that it would be pulling advertising temporarily from his video channel in response to a “recent pattern of behavior” from him. This is in addition to Paul’s suspensions from… Read More
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Google fined $21.1M for search bias in India
Another antitrust fine for Google. India’s competition commission has issued a 1.36BN rupees (~$21.1M) penalty on the search giant for abusing its dominant position in the local search market for online general web search and web search advertising services. Read More
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ClearBrain uses AI to help advertisers target the right users
ClearBrain has a big goal: “Our mission is to democratize AI for marketers.” That’s how co-founder and CEO Bilal Mahmood put it, though he and his co-founder Eric Pollman aren’t trying to do all that at once. Instead, they’re tackling a more specific challenge — helping companies target ads toward the users most likely to sign up for a subscription, buy… Read More
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After years of neglect, Snapchat wins in the developing world
Snapchat doubled its Rest of World revenue this quarter. That’s a surprise, considering CEO Evan Spiegel never seemed to care about anyone but U.S. teens. Snapchat’s Android app was buggy. Its videos loaded too slowly on weak connections. And Spiegel even admitted “Historically we’ve really focused our efforts on markets where [high-end phones and broadband mobile… Read More
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Placements.io raises $3.8M to help digital publishers manage their ad revenue
Placements.io says it’s helping online publishers get paid on time for ads. Placements.io offers a system for publishers to manage ad inventory, orders, payments and billing, all across multiple sales channels. It also integrates with a variety of different adtech systems. Read More
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How Facebook stole the news business
Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its hoops only to be cut out of the equation. Instead of developing an owned audience of homepage visitors and newsletter subscribers, they let Facebook brainwash readers into thinking it was their source of information. Now Facebook is… Read More
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Factual expands its location-based ad tools
Factual announced this morning that it’s expanding its Geopulse ad-targeting suite, with new products designed to help advertisers measure whether their campaigns drive in-store visits, and to give them more guidance on overall strategy. Read More
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German antitrust office starts asking questions about online ad platform giants
Germany’s national competition regulator has announced it’s looking into market conditions in the online advertising sector, responding to concerns that a lack of transparency could be skewing market conditions. Read More
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Instagram’s Carousel ad format is coming to Instagram Stories
It’s been less than a year since Instagram brought advertising to Instagram Stories — a format that its owner Facebook said in November has more than 300 million daily users. Since then, it’s been working to expand those capabilities, like incorporating ad formats that were already established elsewhere. Today, Instagram is announcing plans to bring its Carousel Ads into Stories. Read More
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Pandora is laying off about 5 percent of its workforce as it shifts to more automated ads
Streaming music service Pandora is laying off about five percent of its employee base and taking “other cost-saving measures” in an attempt to save about $45 million annually. According to Pandora’s 8-K filing, employees were notified today of the plan and the company expects the staff reduction to be complete by the end of Q1 2018. Read More
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Social media is giving us trypophobia
We aren’t so much seeing through a lens darkly when we log onto Facebook or peer at personalized search results on Google, we’re being individually strapped into a custom-moulded headset that’s continuously screening a bespoke movie — in the dark, in a single-seater theatre, without any windows or doors… Read More
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Google expands controls to let you mute those annoying ads that follow you on every site
At first, it may seem an odd move. Google makes money on its ads business, and giving advertisers free rein to stalk you on every site seems really good for companies hoping to remind you of that thing you checked out one time. But the search giant wrote in a blog post out today that it wants to give you, the consumer, more transparency and control. Read More
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DuckDuckGo adds tracker blocking to help curb the wider surveillance web
Some major product news from veteran anti-tracking search engine DuckDuckGo: Today it’s launched revamped mobile apps and browser extensions that bake in a tracker blocker for third party sites, and include a suite of other privacy features intended to help users keep surfing privately as they navigate around the web. Read More
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Audience data provider Eyeota raises $12.5M
Eyeota is looking to sell audience data to advertisers around the world, and it’s announcing that it’s raised $12.5 million in Series B funding for further growth. The company was actually founded back in 2010, but it didn’t raise its Series A until two years ago. CEO Kevin Tan admitted that the company had been “difficult for early-stage investors to wrap their… Read More
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YouTube tightens the rules around creator monetization and partnerships
In an effort to regain advertisers’ trust, Google is announcing what it says are “tough but necessary” changes to YouTube monetization. Read More
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Diversis Capital acquires Marketron, maker of monetization software for radio and TV
Marketron, a company whose software helps radio and TV broadcasters manage their advertising, has a new owner and a new CEO. The company announced this morning that it has been acquired by private equity firm Diversis Capital. It also announced that Michael Collins, previously the CEO of mobile ad startup Adelphic, is taking over from Jeff Haley as CEO. Read More
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Google cancels UK ads from shady rehab clinic referrers already banned in US
Another day, another way tech giants are found to be profiting handsomely from unsavory ad practices. Today brings the news, as reported by the Sunday Times, that Google has reaped “millions” from shady companies advertising online as help lines for people suffering from addiction, but in reality funnel those people to expensive private clinics, earning huge commissions. Read More
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