Google Page Rank Update Is Not Coming
Google's premier algorithm and long term SEO metric. RIP
I recently watched this great Google Hangout with John Mueller. Out of everything contained within the Hangout, the most important tidbit was that Google no longer has plans to update Page Rank in Webmaster tools. SEOs and webmasters have spent a lot of time worrying about Page Rank.
Google Page Rank, often written as PageRank, has been the defining metric for SEO from the beginning. Initially, Page Rank was a vital SEO metric, but over time Google incorporated other algorithms. Despite the changes to Google’s algorithms, Page Rank has continued to be a factor in SERP indexing. Over time Google has updated Page Rank with less and less frequency. Leading to many SEOs who relied on Page Rank to either work from outdated information or playing the guessing game. This has been an ongoing headache for many SEOs, who insist that Google Page Rank is the “be all, end all” metric.
Last year, in 2013, Google updated Page Rank only twice the whole year, in February and December. Since that update last December it had become a mystery when Google was planning to update Page Rank again. The answer, apparently, is never.
Is Google Page Rank extinct?
So it turns out that Google Page Rank is going the way of the Dodo.
This news might be discouraging for SEOs who have been relying on Google Page Rank for quite some time, but it might also be quite the relief. SEOs no longer need to play the guessing game with Page Rank, stressing out about whether their actions will have a positive result the next time Page Rank updates. The good news is that there are quality metric systems available that have been providing more accurate data than Google Page Rank has offered for some time.
Moz’s Domain Authority uses their own set of data algorithms intended to correlate with Google’s ranking and indexing of SERPs. Domain Authority has proven to be fairly consistent in it’s accuracy for quite some time now. In addition, Majestic’s Citation Flow and Trust Flow are metric data that have grown in use much faster than Page Rank and Domain Authority for the past two years, since their creation. Citation Flow predicts how influential a URL might be based on the amount of sites that link to it. Trust Flow predicts how trustworthy a page is based on its connection to other trustworthy sites. There’s a bit more complexity to Majestic’s metrics, but that’s a serviceable summary. Majestic’s metrics have proven to be a crucial part of effective SEO strategies.
Fortunately as a result of the decreasing reliability of Page Rank, Managed Admin's prepared to help our SEO clients with Page Rank alternatives. We here at Managed Admin have been using Domain Authority, Citation Flow and Trust Flow for our SEO Domains and SEO Services for quite some time. In fact one of our most popular packages, the DA20+/CF20+/TF20+, guarantees a Domain Authority, Citation Flow and Trust Flow of 20 or more for each domain. We offered this package because it has consistently beaten out our Page Rank packages.
13 Comments
Derron
Too many folks worried about Page Rank, should be more worried about where their pages land in search engine results.
Sachin Pratap Dev
I am working with profile SEO from 2 years and Pr is no longer a critical issue for me for over 2 years ago so i think this is not a good new and not bad news for me.
Bizril
I don’t care about pagerank, there’s many blog have high pr but has not good content, i just writing and writing with everything i want to share, but i always ping google, bing and other subission service every time i finished wrote a post in order to faster crawled by google and other search engine
Odovolenke
I have a few websites and no one has high PR, but traffic is growing. I have even PR 0 site and first position in Google. So I do not know whats going on with PR. I would prefer high traffic instead of high PR:D
Innovation Hacking
It’s not that Page Rank is going away, it’s just that Google isn’t updating what’s often called “Toolbar PageRank” which was an indication of PR that they showed externally. Trust me, PR is still extremely important to Google’s algorithm.
Wil Bartleman
If you mean that Google still uses an algorithm that evaluates a sites Backlink profile, then you’re correct.
However, PR as it has been known and used as a performance metric, when evaluating domains and websites, is no longer a valuable measuring tool. What we’re trying to communicate is that SEOs shouldn’t be basing their strategies and decisions on an outdated metric.
Shweta
I am afraid what will be happen for the new website owners. they want to be get high PR with high quality of backlinks but if they don’t get then out they can measure their popularity. Many SEO’s are get paid for only improve backlinks and get high PR in google. This is not good decision by Google. Hope this will be alright soon and Google will update it on regular basis.
Wil Bartleman
SHWETA,
I understand how you feel about this because it does have a very real impact on many businesses, and therefore the livelihoods of real people. However, Google internally knows what the PageRank is, but they feel it’s best for them to not disclose that information. While this is pretty discouraging to many business owners and SEOs, we’ve come up with a pretty good solution. As soon as we noticed that Google was not updating PageRank consistently we worked to provide a better solution for our customers. With our tools and experience we can provide a fairly accurate estimate of a site’s current PR, in addition we provide domains that rank well in Domain Authority, Citation Flow, and Trust Flow. Those metrics have proven to be more effective in evaluation how well a domain ranks in Google than PageRank metrics.
Cirebon Cyber4rt
I dont care about PR, because my PR is 3
David Burlison
My pages with less work or backlinks rank higher than the ones with tons of work and backlinks…And if you do a search on anything, obviously many pages being ranked high in search would appear not SEO sound ..So here is another backlink…so what..
http:www.travelaskthelocals.yolasite.com
Gaurav Kumar
I believe that Google is updating PR, but not showing externally as it was showing in toolbar earlier. PR is still a part of Google secret algorithm.
jon grant
Absolutely, it is internally updated and is still very relevant.
jamesmalvi1
I am managing http://codebeautify.org form last 2 year.. but still it’s page rank is 0. Alexa rank is around 45k.
It attract around 10k pageviewe daily. what’s wrong with page rank?