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| Anheuser-Busch |
Total of 5 minutes with 9 spots |
Ads for Bud Light, Budweiser and Budwesier Select. |
DDB Worldwide, Chicago; LatinWorks, Austin; Mortar Inc., Chicago; Cannonball, St. Louis. |
| Boehringer Ingelheim's Flomax (prostate drug) |
One :30, fourth quarter quarter |
Bunch of male friends biking and talking about having fun and not having to rush to the bathroom so often. |
Grey, NY |
| Careerbuilder.com |
Two spots, second and third quarter |
Ads kick off a new campaign called 'It's a jungle out there,' that focuses broadly on things people hate about their jobs. The ads will not feature the Careerbuilder chimps. |
Cramer-Krasselt, Chicago |
| Coca-Cola Co. |
Three spots, two :30s and a :60 |
Plans to air existing 60-second 'Video Game' spot, existing 'Happiness Factory,' and a yet-to-be-selected debut 30-second spot. |
Wieden & Kennedy, Amsterdam |
| Diamond Emerald Nuts |
One :30, third quarter |
Robert Goulet stars in the spot |
Goodby, Silverstein & Partners, San Francisco |
| eTrade |
Two :30 |
Creative: One spot, "Bank Robbery," shows bank managers, tellers and security guards robbing customers, and asks, Tired of getting robbed by your bank?". Second one, "One Finger" |
BBDO, New York |
| FedEx |
Two :30 |
One :30, "Moon Office," company opens first office on moon, employee wonders how it will deliver to its customers, gets his answer when FedEx spaceship lands. Second :30, "Not What It Seems,"��meeting in conference room where staff is told company is switching to FedEx Ground, which one staffer thinks doesn't sound very fast. Told it is, despite the name, and goes around the room naming employees who resemble their names: "Bob" bobs his head, "Eileen" leans on table. Boss is named Mr. Turkeyneck. |
BBDO, New York |
| Frito Lay |
One :30, first quarter |
Consumer-generated commercial from winner of the Doritos Crash the Super Bowl Challenge promotion |
Goodby, Silverstein & Partners, San Francisco; Millsport, Dallas; and TPN, Dallas. |
| Garmin |
One spot, second quarter |
The spot, "Mapasaurus," will promote the company's GPS technology. |
Fallon, Minneapolis |
| General Motors |
One :60 corporate spot and a :30 and :60 for Chevrolet |
The :30 spot will be a consumer-generated ad from the winner of the Chevrolet College Big Idea contest. The :60 GM corporate commercial from Deutsch LA, entitled 'Robot,' depicts a robot being banished from an assembly plant by co-workers after dropping a small screw, causing the line to be shut down. The aim is to show how obsessive GM is about quality. Spot will also tout GM's 100,000-mile/five-year powertrain warranty on all 2007 models. |
Deutsch, Los Angeles, and Campbell-Ewald |
| GoDaddy |
Three spots |
Nascar driver Danica Patrick along with 'GoDaddy Girl' Candice Michelle. 'American Chopper's Paul Teutul Sr. and his sons Paul Jr. and Michael also have roles along with motorcycle drag-racing star Valerie Thompson. |
GoDaddy Productions |
| Honda Motor Co. |
Two :15s and One :30 in the fourth quarter |
The :15s for the Element SUV will feature the animated character Gil the crab; a :30 spot called 'Slalom' will tout Element SUV as America's most fuel efficient car. |
RPA, Santa Monica, Calif. |
| HP |
One spot in the fourth quarter |
A first time SuperBowl advertiser, HP will air a HDTV spot, another in its 'The Computer is Personal Again' campaign and feature 'Orange County Choppers' star Paul Teutel, Sr. |
Goodby, Silverstein & Partners, San Francisco. |
| King Pharmaceuticals |
One :60 in second quarter and short five second "bumper" spot during broadcast |
The unbranded ad from the company that markets Altace, a drug that combats high blood pressure, is being produced in association with the American Heart Association. The spot won't mention Altace, but will tell viewers about the risks of having high blood pressure, using a character dressed as a human heart. |
Publicis Groupe's Glow Worm |
| Lionsgate |
One spot, first quarter |
'Pride' a drama based on a true story about a teacher in Philadelphia who starts an inner city swimming team, with Terrence Howard and Bernie Mac. |
In House |
| Mars' Snickers |
One spot, first quarter |
First Super Bowl ad since 2001; features two auto mechanics who try to eat same candy bar. |
TBWA/Chiat/Day, New York |
| Nationwide Insurance |
One :30, third quarter |
Takeoff on the domestic troubles of the Britney Spears family, starring estranged husband Kevin Federline portrayed in a dream about being a rap music star. |
TM Advertising, Irving, Texas |
| NFL |
10-second, first half, United Way; 30-second, NFL Network, fourth quarter; 10-second vote for game's Most Valuable Player, second half; and 30-second consumer-generated idea ad, second half |
Set at the Super Bowl party of Cincinnati Bengal's Chad Johnson, Martha Stewart cooks for other guests that include British soccer star David Beckham, former U.S. attorney general Janet Reno, Triumph the Insult Comic Dog, country music group Rascal Flatts, comic Jimmy Fallon, singer LL Cool J. |
Triple Double, Los Angeles |
| PepsiCo |
Halftime sponsor and :90 total in first and second quarter |
Half-time show sponsorship, featuring Prince, will promote brand Pepsi and its $100,000 diamond-encrusted can giveaway. Three spots in first half, from BBDO, NY, will promote Sierra Mist, continueing the "It's that refreshing" campaign with new improv from the Sierra Mist comedy troupe. In one spot, called "Karate" students in a martial arts class explain how they'd protect their Sierra Mist. A second spot is set in the hospital where the patient bandaged from head to toe is at the mercy of the staff to get a sip of his drink. |
BBDO, New York |
| Revlon |
One 60-second spot, third quarter |
Sheryl Crow uses Revlon's new launch Colorist 'colorant' during a tour -- much to the chagrin of her personal colorist. Spot also features Ms. Crow's soon-to-be released single, a remake of Buddy Holly's 'Not Fade Away.' |
Endeavor, Hollywood |
| Salesgenie.com |
At least one spot |
Promotes sales lead website. A teaser is featured on the site. A woman congratulates a man on his new sports car and asks for a ride. The teaser than asks 'Will he say yes? Watch the Super Bowl.' |
In-house |
| Snapple |
One spot, :30, fourth quarter |
First time Super Bowl advertiser, its spot will showcase the metabolism-boosting powers of its Green Tea as it follows a tea-loving pilgrim on his quest for metabolic enlightenment. Will also promote new super premium line of Red, White, Green and Black teas. |
Cliff Freeman & Partners |
| Sprint |
One spot in second quarter |
A new spot, part of its 'Power Up' campaign, promises 'a certain level of intellectual humor.' |
Publicis & Hal Riney |
| Taco Bell |
At least one spot |
Taco Bell will promote its launch of Carne Asada Steak Grilled Taquitos with a spot where two lions discuss the meat and get a lesson in rolling their R's from voice over announcer Ricardo Montalban. |
DraftFCB, Chicago |
| Toyota |
Two :30 spots |
Airtime will promote launch of new model Tundra pickup truck |
Saatchi & Saatchi, Los Angeles |
| Phillips-Van Heusen |
Two :30 spots, one each in 3rd and 4th quarters |
Commercials will highlight the Izod and Van Heusen brands. The 4th quarter Izod PerformX line will feature 'Amazing Race' winner and model Tyler Denk. |
In-House and HomeNYC |
| Walt Disney Co. |
Two spots |
One spot for 'Meet the Robinsons,' a Disney-created computer-generated animation family flick, the other is for 'Wild Hogs,' a comedy with John Travolta, William H. Macy, Martin Lawrence and Tim Allen. |
In-house |
