EMERGENT Game Technologies evolves from Butterfly.net

LOS ANGELES, CA - May 17, 2005 – Butterfly.net, Inc., provider of fully integrated tools, middleware and services for the online video games industry, has changed its name to Emergent Game Technologies.  Under the direction of CEO Geoffrey Selzer, Emergent will build on its established online games infrastructure solutions to develop evolutionary tools for evolutionary games.  The new product suite will be known as the Emergent Platform.  “The name change reflects the direction of our strategy to take the company into a broader, more expansive market” said Selzer.  “Over the next six-months, Emergent will be unveiling innovative solutions to meet market demands.  Emergent Game Technologies is responding to customer needs with solutions that will provide visibility, functionality and stability in order to empower developers and publishers to focus on making great games both today and in the future.”

Emergent’s team of respected industry veterans is continuing to develop and offer economical, low risk, highly scalable solutions to game developers and publishers eager to build and deploy MMOG’s and casual networked games.   The Emergent Platform is designed to support today’s games as well as evolutionary game concepts and evolving business models. 

In addition, Larry Mellon, Vice President of Engineering and Michael Steele, Vice President of Managed Services are pleased to announce the most recent addition of key talent to the Emergent team:  Darrin West, Zay Collier and Chris Kosmakos.  Each brings vast knowledge and experience of the industry. 

Backed by solid product, a talented team and committed investors, Emergent looks forward to providing a foundation for the next generation of games and to rapid expansion into new and exciting markets.

For more information about Emergent Game Technologies, please contact:
press@emergentgametech.com

About Emergent Game Technologies
Founded in 2000, Emergent Game Technologies provides software, tools and infrastructure for the video game and military simulation industries including the Butterfly Grid™, a highly optimized platform for online games, based on open standards, that provides unparalleled scalability, reliability and performance.   Formerly located in Martinsburg, West Virginia as Butterfly.net, the company is in now permanently headquartered in Los Angeles, California under its new name: Emergent Game Technologies.  

Butterfly Grid is a registered trademark of Butterfly.net, Inc. All other product names noted herein may be trademarks of their respective holders.