Nielsen

AANHPI audiences have always shaped culture. Now the numbers prove it. Bing Chen, CEO & Co-Founder of Gold House returns to share what's next for AANHPI audiences and the data behind their growing influence on media and culture. Did you know 69% of AANHPI TV engagement happens in the ad-supported ecosystem? That's the kind of intelligence brands and platforms can't afford to ignore. Our AANHPI Diverse Intelligence Series report breaks down exactly what it means and what to do about it. We're proud to partner with someone who's been championing AANHPI voices long before it was a headline. Explore the report → https://lnkd.in/ennb5eMF #AANHPIAudiences #MediaIntelligence #NielsenInsights

BTS is back on US stages for the first time in four years. But the comeback started before the tour did. When ‘BTS: The Return’ hit Netflix earlier this year, it delivered 47 million minutes of viewing in its first seven days. Nearly 60% were Gen X and Millennials. 73% of viewers were non-Asian. This isn’t niche. This is a fanbase that spans generations, cultures, and spending power that advertisers can’t afford to overlook. 2026 AANHPI Diverse Intelligence Series – read what the numbers say about the audience brands are still underestimating https://lnkd.in/ennb5eMF In collaboration with Gold House #BTS #AANHPIHeritageMonth #MediaInsights #DiverseIntelligence #NielsenInsights

Did you guess right? 50.5% of Millennial soccer fans are regularly using social media while watching sports. But here’s the bigger picture: 86% of Millennials are actively engaged on second screens during live sports, outpacing soccer fans in general at 79%. They’re not just scrolling. They’re texting, ordering food delivery, playing games, and reading live match news. Second screens aren't distractions. They’re a parallel playing field and an open door for marketers. Is your brand ready to meet fans on their second screen? Want the full data? Get Ready with Media Intelligence report 👉 https://lnkd.in/e4vwvaj4 #NielsenOne #MediaIntelligence #MediaInsights #FIFAWorldCup2026

Be honest, how many of you are multitasking during the game 👀 You’re not alone. Millennial soccer fans are doing it too and we’ve got the insights to prove it. What exactly are they up to while the game's on? Take a guess. ⚽👇 #NielsenOne #MediaIntelligence #MediaInsights #FIFAWorldCup2026

Think Asian-led content only reaches niche audiences? Think again. It’s driving mainstream viewership across entertainment, streaming and sports. 73% of the BTS documentary viewers were non-Asian. And KPop Demon Hunters became the most-streamed original movie of 2025. Not just among Asian audiences, but the top film across Hispanic, Black, and White audiences too 💥 The crossover is real, and it's everywhere. Nielsen SVP Stacie M. de Armas said it best: "The proliferation of Asian and Asian American-driven content is not a trend, it's a mainstream cultural movement." Nielsen's latest AANHPI report proves exactly that with the numbers to back it up across sports, streaming, and digital entertainment. Thanks NextShark for diving into the insights with us 👉 https://lnkd.in/eDFWjNPQ #AANHPI #MediaIntelligence #NielsenOne

Think fans are glued to one screen? Think again. 86% of millennials are actively using a second screen while watching live games. And they aren’t just casually scrolling. They’re texting group chats, checking social media, ordering food delivery, reading live updates, and even gaming while the match is on. This is modern fandom. And for brands, it’s one of the biggest insights heading into FIFA World Cup 2026 because the opportunity isn’t just on the big screen, it’s everywhere audiences already are. Read the full breakdown in our Get Ready With Me report 🔗https://lnkd.in/e2W9rjYs #FIFAWorldCup2026 #TheGameBehindTheGame #MediaIntelligence

The glass wall: redefining competitive advantage in the CTV era Join our webinar, "The glass wall: redefining competitive advantage in the CTV era," on 19 May. Produced in partnership with Marketing Week, we’re exploring how to see through the walled gardens of CTV and retail media to find your next growth opportunity. 📈✨ The Agenda: 🔭 Unified views across TV and Search. 🗺️ Spotting gaps in streaming and FAST channels. 📉 Cutting inefficient investment with peer data. 🎙️ Speakers:  • Inam Mahmood, General Manager, EMEA, Nielsen • Ewa Zawol, Global Partnerships Director, dentsu • Mike Shaw, Director, EMEA Ad Sales, Roku • Lucy Tesseras, Managing Editor, Marketing Week (Host) 🗓️ Tuesday 19 May 2026 ⏰11:30am-12:30pm BST Register here 👉 https://lnkd.in/e4_xMKTi

Shohei Ohtani doesn’t just play baseball. He grows it. ⚾ When Asian athletes compete in marquee moments, audiences show up across every demographic. We call it the Fandom Effect and the data is impossible to ignore. • AANHPI viewership of the 2024 World Series rose 146% year over year • The 2025 MLB Tokyo Series drew 113% more AANHPI viewers than the 2024 Seoul Series • The 2026 World Baseball Classic averaged over 1.3 million viewers, more than triple 2017 with multicultural audiences accounting for 1 in 3 championship game viewers The market has already responded. UNIQLO became the first-ever corporate field naming partner in Dodger Stadium’s 64-year history in March 2026, a direct reflection of the audience scale Asian talent has built. For brands, the question is whether your media plan reflects what the data already knows. Explore the full 2026 Diverse Intelligence Series 👉 https://lnkd.in/ennb5eMF In collaboration with Gold House #ShoheiOhtaniDay #AANHPIHeritageMonth #MediaInsights #DiverseIntelligence #NielsenInsights

Did you guess right? 80.1% of U.S. soccer fans use YouTube for sports news and content compared to 60.1% of the general population. That’s quite the significant over-index and it’s just one signal of how deeply engaged this fan base is heading into the 2026 FIFA World Cup. Knowing where fans are is just the beginning. Our data shows U.S. soccer fans over-index the general population across every major social platform. The World Cup is coming to U.S. soil this summer. Is your social strategy built for where the fans actually are? Explore the full Get Ready with Media Intelligence report 👉 https://lnkd.in/e2W9rjYs

The 2026 FIFA World Cup is just around the corner and U.S. soccer fans aren’t just watching. They’re talking, sharing, and following along everywhere. 🏆⚽ But where exactly are they going for sports news and content? Take a guess. 👇 #NielsenOne #MediaIntelligence #MediaInsights #FIFAWorldCup2026