Ahead of American Society of Clinical Oncology (ASCO)'s 2026 conference, VML HEALTH CEO Claire Gillis explores the evolving role of health communications, and the growing importance of "connected intelligence" - seamlessly linking scientific narrative, physician behavior, market access and AI as the global map of medicine shifts. Read Claire’s full analysis on the future of global oncology in pharmaphorum 👇 https://lnkd.in/e6Mppc8p
WPP
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WPP is the trusted growth partner for the world’s leading brands.
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WPP is the trusted growth partner for the world’s leading brands.
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http://www.wpp.com
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- Más de 10.001 empleados
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A day that captured what WPP in China is all about. At our China Townhall, teams came together to celebrate the momentum we’ve built in 2026. New business wins, standout work and a clear strategic focus, powered by connected capabilities and the latest deployment of WPP Open in China. And then, WPP Pet Day. Because the strength behind it all is our people, and the culture we’re building together. From innovation to community, today was a reminder that the two go hand in hand.
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Built for what’s next, together. Elevate28 is reshaping how we show up for clients, bringing our media, creative, production and technology together as one connected business, powered by AI and designed for growth. It’s about unlocking the full strength of our agencies, while making it easier to access everything WPP can do. Speaking to BW Businessworld's Noor Fathima Warsia, Marie-Claire Barker, Chief People Officer, Performance and Culture, WPP, said: “It’s about how we build on what our agencies have and expand it across WPP.” We’re investing in our platform, our people and a culture that brings collaboration and creativity together. If you’re interested in where we’re heading and how we’re getting there, read the full article below: https://ow.ly/zpXj50Z4JJo #WPP #Elevate28 #AI #Transformation
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Creativity that delivers outcomes, not just outputs. Last week, our work shone on the global stage at The One Show and The Clios. 🏆 Vaseline – Advertiser of the Year at The Clios, Brand of the Year at The One Show, with Unilever named Client of the Year. 🎯 Double-digit growth, credited to the “Vaseline Verified” campaign from Ogilvy and Mindshare, a WPP Media brand – proof that world-class creativity drives real business impact. Across our network, standout work from Grey, VML, Ogilvy, AKQA, Landor, Design Bridge and Partners and DAVID Madrid transformed bold ideas into measurable outcomes – earning top honours: • Ogilvy – Network of the Year (The One Show & The Clios) • VML – #2 Network of the Year (Clios) + Agency of the Year (The One Show) • Ogilvy Singapore – Agency of the Year (The Clios) In an era of AI-driven possibilities, it’s imagination, empathy, taste and humour that give brands their edge – and our people their unmistakable signature. Recognition at the highest level – and results that speak for themselves. #Creativity #Growth #Awards #TheOneShow #Clios #WPP #Transformation
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What are the decisions we’re giving away to AI? Amelia Gandar, Global Head of Agentic Strategy and Design at WPP, explores how working with agents isn’t just about automation – it’s about reassigning judgement. From defining what an insight is, to shaping strategy itself, the real challenge is knowing which decisions belong to humans, which to AI and where accountability sits. 🔗 https://ow.ly/2PMv50Z25w6
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Agentic systems are set to redefine how work gets done across our industry. At the IAB UK AI Growth Summit, WPP’s Chief AI Officer, Daniel Hulme, shared a clear, practical view of what that shift means. Drawing on 25 years in AI, he explored what agentic systems are, where they’re heading and how organisations can unlock real value. “Agentic systems aren’t about novelty or hype. They’re about delegating meaningful work to AI in ways that are reliable, measurable and scalable. The companies that win will be those that understand, at a practical level, what agents can do today - and design for where those capabilities are moving next.” At WPP, that clarity shapes how we apply AI through WPP Open, matching fast-evolving capabilities to real client challenges. Thanks to IAB UK for hosting a thoughtful discussion on what’s ahead.
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WPP was proud to participate in the UK Government's #GreaterTogether LA summit this week, an event celebrating the powerful creative and cultural ties between British and American business. Our CEO, Cindy Rose OBE, joined a distinguished panel of industry leaders to discuss "The Partnership Premium: How Collaboration Creates Competitive Advantage." The discussion highlighted a principle at the heart of our Elevate28 strategy: in an era defined by AI and rapid change, deep collaboration and creative innovation is essential for driving growth. Cindy emphasised how WPP’s unique ecosystem of technology partners, combined with the world-class creativity of our people, delivers a true competitive edge for our clients worldwide. Thanks to the GREAT Trade and Investment campaign and the UK Department for Business and Trade for assembling a vital conversation on the future of global business. Discover more about how we’re leveraging partnerships to unlock growth in the AI era through our agentic marketing platform, WPP Open 🔗 https://ow.ly/o6ML50Z2HjV
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📣 Proud to partner with JLR as its global growth partner Together, we’re redefining modern luxury marketing in the AI era, combining WPP’s talent, creativity and technology with JLR’s teams worldwide to unlock growth across its iconic brands. A new model, built around outcomes and powered by WPP Open. Find out more: https://ow.ly/ZQ2b50Z25ce
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At #CIIAnnualBusinessSummit2026, WPP’s Prashant Mehta joined industry leaders to discuss the transformation of Global Capability Centres (GCCs) in the AI era. Today, GCCs are strategic hubs – and at WPP, our Global Delivery Centres (GDCs) are driving hyper-personalisation and integrated solutions that power clients’ creative transformation. In an age of Agentic AI, our differentiator is HI + AI – combining human intuition with machine intelligence. AI brings scale and speed; humans bring creativity and context. The panel called for deeper collaboration between academia, industry and government to prepare the workforce for an AI-powered future. #WPP #GCC #GDC #ArtificialIntelligence
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Honda Motor Europe Ltd chooses WPP Media as its Media Partner of Record 🤝 Across 16 European markets, EssenceMediacom (part of WPP Media) will deliver integrated media strategy, powered by WPP Open and Open Intelligence, to optimise Honda’s total marketing investment and create connected consumer experiences. A partnership built to navigate change, capture opportunity and drive transformational growth – together. More via Campaign: https://ow.ly/r1ol50Z16Ft
Honda Motor Europe Ltd appoints WPP Media as its Media Partner of Record 📣 Across 16 European markets and pan-European activity, our dedicated EssenceMediacom team will lead integrated media strategy, planning and activation across Europe for Honda’s automobile, motorcycle, marine, power products and corporate communications divisions. Powered by WPP Open and utilising WPP's Open Intelligence, together we will help create more connected media experiences across the consumer journey, bringing together audience intelligence, planning, activation and measurement in one unified approach. Here’s to an exciting road ahead 🤝 More on the news in Campaign 👇 https://ow.ly/r1ol50Z16Ft