ZephyrMobile, a subsidiary of Tripledot Studios Limited, is based in the Czech Republic and renowned for its popular puzzle games, including Nut Sort: Color Sorting Game and Math Crossword - Number Puzzle. When ZephyrMobile was looking to scale their puzzle portfolio, the Unity team created a UA strategy that taps into the power of Vector with the Unity Ads Network.
ZephyrMobile Senior UA Manager Anastasiia Lykova explains how leveraging Vector drove sustained growth across 6 of their puzzle titles, leading to a ~50%* uplift in installs and a drop of 7%** in CPI on iOS.
Maximizing ad revenue campaigns with Vector
When ZephyrMobile wanted to find new ways to build a high-quality user base for their top 2 puzzles, Nut Sort: Color Sorting Game and Math Crossword - Number Puzzle, the Unity team recommended optimizing their UA strategy with Vector, Unity’s advanced, self-learning AI model that helps identify high-value users at scale. Together, the Unity team and ZephyrMobile created a campaign strategy focused on optimizing ZephyrMobile’s ad revenue campaigns on iOS.
Lykova shares, “In weekly budget optimization meetings, the Unity team provided actionable insights on how to make the most of Vector. We received valuable recommendations on implementing gradual budget increases, strategically adjusting campaign goals, expanding into new geos, and optimizing our creatives to maximize SOV.”
Lykova adds, “By following the Unity team’s guidance, we were able to achieve our targets and saw impressive results from Unity Ads powered by Vector right from the start. Building on the success of our initial titles, we decided to activate our other games on the Unity Ads Network, which allowed us to scale even further and reach a larger audience of high-value users.”
Achieving a ~50%* increase in installs
When ZephyrMobile expanded its ad revenue campaigns with Vector, installs increased by ~50%* on iOS across its entire portfolio. Vector played a key role in identifying and reaching the right high-value users for their games, driving new growth opportunities.
"It’s clear that Vector’s ML stack was integral in fueling rapid growth, enabling us to achieve our KPIs at scale," notes Lykova. "This success allowed us to increase our spend by 135%*** across our titles.”
*Source: Internal Unity data. Disclaimer: The reported increase in installs is based on Unity data from March 15–20, 2025, and compared to old model results.
**Source: Internal Unity data. Disclaimer: The reported CPI reduction is based on Unity data comparisons from January 6–12, 2025, and April 28–May 4, 2025.
***Source: Internal Unity data. Disclaimer: The reported spend increase is based on Unity data from January 6–12, 2025, and April 28–May 4, 2025.
