Head of Sales

Head of Sales

London Events Caterer

60-65k plus bonus

My client is looking for a dynamic Head of Sales to oversee the sales functions, with a particular focus on events and some contract catering. This role will drive revenue growth, build strategic client relationships, and lead the team to secure high-value contracts. Our ideal candidate is a strategic thinker, commercially competitive, and highly motivated—with a hands-on approach to driving sales.

Responsibilities

• Proven experience in a senior sales leadership role within events or contract catering.
• Demonstrated success in securing and managing corporate contracts and tenders.
• Commercially driven, with a strong track record of exceeding revenue targets and driving business growth.
• Strong leadership and management skills, with experience in mentoring and managing sales teams.
• Outstanding communication, and relationship-building abilities.
• Develop and implement a commercial sales strategy aligned with business goals.
• Set and achieve annual revenue targets, ensuring sustainable business expansion.
• Lead and inspire the Sales team to maximize conversion rates and upselling opportunities.
• Build and maintain relationships with key corporate clients, venues, agents, and workplace catering partners.
• Lead, mentor, and develop the Sales & Events team, ensuring clear targets and KPIs.
• Provide coaching and support to the Sales Manager and Events Sales Team to enhance performance and conversion rates.
• Foster a high-performance, collaborative, and driven sales culture that retains talent.
• Identify areas for team development.
• Oversee key client accounts, providing strategic input to add value and retain clients.
• Engage in high-level networking, representing the company at industry events, conferences, and trade shows.
• Manage sales targets for the team.
• Be a real foodie who is super up to date on seasonal food trends.

We are proud to be an equal opportunities employer. Change Hospitality is committed to fostering a diverse, equitable, and inclusive workplace. We welcome applications from individuals of all backgrounds and experiences, and we strive to ensure that every employee feels valued, respected, and supported. We believe that a diverse workforce strengthens our organisation and enhances our ability to deliver excellence.