Sign in to view Sarah’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
London, England, United Kingdom
Sign in to view Sarah’s full profile
Sarah can introduce you to 10+ people at LinkedIn
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
9K followers
500+ connections
Sign in to view Sarah’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Sarah
Sarah can introduce you to 10+ people at LinkedIn
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Sarah
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Sarah’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Courses by Sarah
Activity
9K followers
-
Sarah Ohlson shared thisAt LinkedIn, we often talk about "full stack" in the context of engineering and product builders, but the last few weeks have shown me how much that mindset can also apply to the broader world of work. My work over the past few weeks hasn’t fit neatly into a traditional “program management” role scope: • 🎙️ 3 weeks ago: I was in Davos for #WEF26, interviewing world leaders for LinkedIn News and coaching executives with strategies to build trust and influence through content. • 🇮🇪 Shortly after: I was in Dublin speaking to internal sales teams about how their presence on platform can position them as trusted advisors to their customers (plus, I got to see my amazing colleague + friend Jennifer Ryan!) • ⚙️ Last week, the "stage" shifted to a whiteboard, where I hosted the product design summit for a new creator relationship management tool we’re building, collaborating with colleagues from Bangalore and LA to architect a system that merges four legacy systems into one. In the past, I would have thought these workstreams belonged to separate roles: a producer, a comms professional, or a product manager. I assumed that to grow, I would eventually have to specialize as a more technical program manager or focus on creative and content-focused projects. In reality, all my work from the last three weeks has been in service to our global creator programs and our team's mission to build the voice of the professional world through news, skills, and communities. You can’t design the right programs or tools for users you don’t truly understand, and you can’t rally a community around a vision if the infrastructure isn't there to support it. As AI tech and innovation the way we work, the ability to flex skills across domains now feels like an opportunity. It allows us to tackle emerging priorities more quickly and makes us more adaptable and resilient to change. So, these days, when my work starts to feel like it doesn’t fit squarely into a traditional box, I’m trying to lean in - without losing sight of the broader goal. Has anyone else noticed a similar shift in their own work? How are you seeing the "full stack" mindset show up in your role?
-
Sarah Ohlson reposted thisSarah Ohlson reposted thisTwo weeks ago, we returned to Davos with LinkedIn News. Among our main goals, the one I was probably most excited about was experimenting with video — something that didn’t seem easy in the context of the World Economic Forum. When explaining our ideas to guests and collaborators, my favourite thing was repeatedly hearing: “Sounds good, we trust you.” It was fantastic to work on this with the team on the ground — Nina Melendez Ibarra, Dave Pond, Alina Bull, Sarah Ohlson, Victoria Taylor, Daniel Roth — the rest of the LinkedIn team there, and everyone in New York who had been brainstorming for months to make it possible. #WEF26
-
Sarah Ohlson shared thisWhat's in your Davos survival kit? Any week-long work event can feel intense, but add extra-long days, cold weather, and ice and it becomes a genuine endurance test. I asked leaders and colleagues from LinkedIn what they couldn't live without this week. Big shoutout to Antonio Mérida, Daniel Roth, Caroline Gaffney, Nina Melendez Ibarra, and Jessica Jensen for sharing their must-haves. Taking notes for next time! If you’re at Davos this year (or have been in the past), what’s the one thing - tangible or intangible - you wouldn’t have made it without? #WEF26
-
Sarah Ohlson reposted thisSarah Ohlson reposted thisThe hardest part of leadership today isn’t having a voice. It’s knowing when to use it. I just participated in a fascinating LinkedIn panel in Davos titled: “LinkedIn Decoded: How Executives Can Lead in the Feed.” The conversation focused on leadership voice, credible commentary, and how senior executives can cut through the noise in an increasingly crowded information environment. One question stayed with me: How do we decide which topics actually deserve our voice as leaders? I shared the three principles that guide everything I post: Credibility. I only weigh in on topics where I have genuine expertise or experience. On complex issues, credibility comes from evidence, acknowledging what you don’t know, and being transparent about uncertainty. The goal is to advance the conversation, not claim to have all the answers. Differentiated opinion. There’s no shortage of content rehashing conventional wisdom. I asked myself: what unique perspective can I offer based on my experience? What angle isn’t being discussed? If I’m just echoing what everyone else is saying, I stay quiet. Passion for the subject. Authenticity matters. People can tell when you genuinely care about a topic versus when you’re just chasing trends. I focus on issues that matter to me, my clients, and the future of our industry, and that passion comes through in how I engage. Beyond these principles, we discussed how the metrics that truly matter aren’t likes or impressions. It’s whether your content sparks meaningful dialogue, influences decisions, builds trust, or helps someone navigate their own challenges. Grateful to our moderator Sarah Ohlson for guiding such a thoughtful discussion, and to my co-panelist Erin McGoff for the depth and perspective she brought to the conversation. What filters do you use before adding your voice? #WEF26
-
Sarah Ohlson shared thisWe’re on the move in Davos! But what actually happens here during the World Economic Forum - and why do so many businesses and countries show up? The simple answer: a lot of decision-makers in the same place at the same time. That concentration creates rare opportunities to connect, share ideas, and do business. I’m here with LinkedIn News capturing insights from the leaders shaping these conversations - so even if you’re not physically here, you still get access to what’s being discussed. More to come. 👀 P.S. Kudos to Antonio Mérida for filming this while walking backwards up icy steps. What a pro!
-
Sarah Ohlson shared thisOne thing I noticed at Davos last year: a lot of folks want to post more on LinkedIn throughout the week, but aren’t sure what’s actually worth sharing (or how to say it without sounding performative). If that resonates, this one’s for you! I’m hosting another executive content session, this time in LinkedIn’s new Lounge space: LinkedIn Decoded: How Executives Can Lead in the Feed During this event, we’ll explore: • What types of leadership content members actually engage with (and why) • Essential executive post formats and how to do them well • Real examples of high-performing posts, broken down so you can replicate what works I’ll be joined by two very special guests: • Erin McGoff, award-winning career content creator • Saira Malik, CIO of Nuveen We’ll talk candidly about how leaders can cut through information overload to build authentic influence, even with limited time. There’ll also be space to ask your toughest content questions live. More details and registration info are on the event page linked in the comments. Hope to see you in Switzerland! #WEF26
-
Sarah Ohlson reposted thisSarah Ohlson reposted thisExecutives are seeing incredible impact on LinkedIn — this is THE platform to reach the audiences they care about: employees (and potential employees!), investors, press, peers, shareholders and more. And these audiences are hungry for authentic news and insights from company leaders. So I'm very excited to share our new LinkedIn Learning path, the Executive's Guide to Engaging on LinkedIn, which will help leaders learn how to use the platform to deepen relationships, drive impact and tell company stories effectively. The path features our own Daniel Shapero, Daniel Roth and Nicole Leverich, as well as coaching from the inimitable Yrbenka A., who talks with execs and their teams every single day. We also spoke with two of my favorite leaders to follow on LinkedIn, Saira Malik and Rebecca Minkoff. (And, bonus: It also includes our course for ALL creators, What to Post on LinkedIn to Stand Out, to give execs and their teams the fundamentals on what makes for quality LinkedIn content.) Check out the learning path here: https://lnkd.in/gcRRY_ri
-
Sarah Ohlson shared thisDid this year turn out how you thought it would? We ask this question every year at LinkedIn when we look back at our Big Ideas list and publish the next one. If you’re not familiar, Big Ideas is an annual list from LinkedIn News that reflects the ideas our editors and experts around the world think will shape the year ahead. In the video below, I break down what we got right and what we got wrong from our 2025 predictions. Give it a watch and let me know what surprised you, and what didn't. And, as we turn to the 2026 list (out today), there’s one idea I keep coming back to: 💡 People will search for more offline connection as the world becomes increasingly digital.💡 As an immigrant living 5,000 miles from my closest friends and family, I know how valuable digital tools are. I can call my sister and it sounds like she’s in the room. I can share everyday updates with friends, even with an eight-hour time difference. But this distance has also made something clear: these tools don’t replace the real time together spent together "IRL." So, as head into 2026, I’m trying to be more intentional about that in my own life: standing plans with colleagues, a new monthly book club with local friends (if you've got book recs, LMK!), etc. Looking forward to checking back in 12 months and letting you know how I get on 😊 And until then, cheers to a year of meaningful connection, online and offline! #BigIdeas2026 #LinkedInNewsUK
-
Sarah Ohlson reposted thisSarah Ohlson reposted thisJust a little tip for those who attended a talk; gave a talk; or were one of the panelists. When you're writing a LinkedIn post start with the idea, lesson or insight first before you were "so privileged/honored/excited to..." Most readers probably stop reading when you begin that way. Start with the value you're giving to your audience rather than the kudos you're giving to yourself.
-
Sarah Ohlson reacted on thisSarah Ohlson reacted on thisThis is either brilliant or scary: Anthropic accidentally leaked the TypeScript source code of Claude Code (which is closed source). Repos sharing the source are taken down with DMCA - as they share copyrighted code that they are not allowed to do so. This is all very standard until this point. BUT where things take a twist: this one repo rewrote the code using Python, and so it violates no copyright & cannot be taken down with DMCA requests! The brilliance: copyright does not protect certain kinds of derived works. Rewriting TypeScript code in Python means copyright probably doesn't apply...? The scary thing: it can be done in trivial amount of time, with AI agents. This one was done with Codex. This can be done not just for this specific codebase, but any codebase. So what happens with copyright? Will it evolve with AI, or be stuck pre-AI? If any company is a good one to test on what happens: it is Anthropic. AI labs greatly benefit from derived works not being considered as copyrightable: this is one of the reasons they can freely train on copyrighted work, after all. This repo is doing the same: taking copyrighted code by Anthropic (that Anthropic publicly shared!) and deriving it, transforming into another, common programming language. You can imagine Anthropic being in a pickle right now: 1. Do they just leave this, and look the other way? Ignoring that it's not exactly fair to transform their code and leave it up there, not wanting to poke the bear. 2. Or do they risk it and poke the bear: claim that claim copyright applies because the work is very clearly derived and mimics the original... but this could be bad for their own business in much bigger ways! E.g. imagine regulation coming into play that bans this (transforming code from one language to another.) Claude Code and other tools would have to refuse this kind of generation - and become a lot less useful. Lawsuits against AI labs could spike against labs like Anthropic and others. The losses from #2 could eclipse having this repo stay up. And you can bet it would be a high-profile case: an AI lab arguing copyright needs to be updated and explanded thanks to AI agents! So my bet is #1 happens. Not the interest of an AI lab to expand copyright protections to derived work cretated by an LLM... The repo: https://lnkd.in/eGzp_DSZ And here are details about how Anthropic builds Claude Code, from a deepdive in The Pragmatic Engineer: https://lnkd.in/eBvzDmRK (they move very fast, with 60-100 internal releases per day, and so the accidentally leaked code is unlikely to be relevant for too long, as in the comments Rodrigo Pimentel also pointed out [thank you!] )
-
Sarah Ohlson liked thisSarah Ohlson liked thistoday's my 10 year cancer free anniversary. if you’re seeing this, you’re part of my community, and my community is what gets me through the dark days and the fear and the uncertainty. so thank you for whatever role you’ve played, large or small. i’ve made it my life's work to help people really live, before it’s too late. because a too late does come! but if you're reading this, it’s not now. how lucky are you? if we were grabbing coffee today, here’s what I’d tell you if you’d let me: 〰️ never keep a kind thought to yourself - being nice to others is fun! making other people feel appreciated and seen feels good! there's literally no downside! 〰️ as the poet Charlie XCX says, fall in love again and again. fall in love with your neighborhood, your pet, your partner, your goals, your routines, your imagination, your book, your community. experiencing love and loss and love again is magic. 〰️ be your best friend, not your worst enemy. you have a choice every minute of every day how you make yourself feel, and how you deal with setbacks. it’s easier said than done, but it's also a skill that you can master if you commit to it. 〰️ have some fun, damn it. add some color to your home, add a meme to an email, name your AI agent your favorite cartoon character, try a new activity, go on an adventure, indulge your inner child, have a dance party in the middle of the day, get the random nail art, revel in a good belly laugh, put your phone away. 〰️ stop sanding down your edges to fit in. you have infinite choice of the communities and people you spend time in now, thanks to the good old internet. put in the work to find your people, vs reducing yourself to a smaller version to be accepted into the circles around you. 〰️ everyone’s afraid of something - either face it, defeat it, or use it. 〰️ pay attention to what you feel pangs of jealousy over, and go get it for yourself. i love the phrase ‘love it for you, want it for me’ - there’s plenty of happiness, success, growth and opportunity to go around, but no one’s going to hand it to you. 〰️ if you want a village become a villager. plan things. proactively show up for people. say people’s names in rooms they aren’t in. do favors without expectation of anything in return. anticipate people’s needs. acknowledge their fears. do the work so when you’re on the brink and need help, help will be there. 〰️ never stop learning. get comfy being bad at things in public, because you have to start bad to get good. update your opinions and perspectives with each new piece of information - it's cool to change your mind. 〰️ understand that the only limit is physics. start listening to what pulls you, and chase that sh*t down. love you, mean it.
-
Sarah Ohlson liked thisSarah Ohlson liked thisArguably the most important question of the day: WFL (What’s for lunch)?
-
Sarah Ohlson reacted on thisSarah Ohlson reacted on thisThree tentpoles. One month. Sales Connect. Partner Connect. NewFronts. And behind it — the real work: late nights, new partners, new agencies, and more team chats than I can count. But zoom out… less than a year ago, we stood up a new COE. Today, we’ve activated across the entire LinkedIn ecosystem. I’ve never grown faster — or been more grateful for the people in it with me. Really proud of what this team has built in such a short time. To the people who have been in it with me, leading up to and onsite, thank you for the patience, the partnership, and the laughs along the way. Couldn’t have done it without you.
-
Sarah Ohlson reacted on thisSarah Ohlson reacted on thisBehind the scenes during rehearsal, on set for our broadcast today with Ryan Roslansky & Aneesh Raman where we will get into some really practical advice for managing careers right now. Join us shortly! https://lnkd.in/e7DjtKei
-
Sarah Ohlson liked thisSarah Ohlson liked thisStill buzzing from our NewFronts yesterday-- and was elated to spend the day with Natalie (Corporate Natalie). This woman is freaking hilarious and so kind... she can play a ukulele and sing poems to a CMO audience. There is no stopping her. She deserves to be famous. It is an honor to work and chuckle with you Natalie!! And thanks to everyone on the LI team who created a marvelous event yesterday--and to our customers for spending time with us.
-
Sarah Ohlson reacted on thisSarah Ohlson reacted on this6 years ago, Jessi Hempel told me, "There's a job at LinkedIn I think you might be great for." I didn't know how right she was. Or that one job -- LinkedIn News's first marketing editor -- would turn into four others inside the company. But let's rewind the tape because what I *also* didn't know when I started in June 2020 was that I would grow up at LinkedIn in the ways that count. I got married. I bought a home. I had kids. PLURAL! I drank an estimated 10,000 Diet Cokes. I started a Slack channel about TV that I consider to be my greatest professional legacy (#IYKYK). The company and the people were the backdrop for all of it. There are two Daniel Roth-isms I will carry with me everywhere: 1️⃣ - Be passionate but loosely attached. Care enormously about the work and hold it loosely enough to let other people make it better. 2️⃣ - Enroll people in your vision. Don't just build the thing. Help people see why it matters until they want to build it *with* you. LinkedIn is a platform built on generosity. People share what they know so someone else doesn't have to figure it out alone. You are being mentored at scale by people you've never met. Take advantage of that. It's the best part of this platform. Thank you to everyone I've worked with, including some of the leaders who believed in me: Daniel Roth, Courtney Chapman Coupe, Laura Lorenzetti, Colin Doody, Katie Carroll, Rodrigo Brancatelli, Ora Levit, Sarah Alpern and Shira Gasarch. To the teams I've had the opportunity to lead: it was an honor. And thank you, Jessi. What a ride. More on what's next soon. 💫
-
Sarah Ohlson reacted on thisSarah Ohlson reacted on thisA night at the museum! 🏛️ Last night, Catherine, Charlotte and I had the absolute joy of hosting an intimate gathering at London’s National Gallery bringing together brilliant minds from the media industry. It was a high-energy evening, chatting about the work we do and how we’re navigating an exciting and changing media landscape. Also a brilliant reminder of how important and vauable these IRL moments are! Huge thank you to Nina Joyce, Rosie Gee, Emma Rowley, Greg Williams, Alex Young, Nicole Cherruault, Mary Mandefield, India Agyeman for joining us and to Darnell, Omar and Hilda for all the hard work in making this happen ✨ .
-
Sarah Ohlson liked thisSarah Ohlson liked thisIt's not a popularity contest, but gotta admit this feels validating. Less than two weeks away! Pre-order here: https://lnkd.in/gDqY5Bna
Experience & Education
-
LinkedIn
****** ******* ******** ****** ********* ********
-
*****
******** ** ************ ****** *****
-
******
********* *********** ************** *** ******* ********
-
************ **********
******** ** **** * ** undefined undefined
-
******** ********** *******
-
-
View Sarah’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
Recommendations received
2 people have recommended Sarah
Join now to viewView Sarah’s full profile
-
See who you know in common
-
Get introduced
-
Contact Sarah directly
Other similar profiles
-
Malia Wofford
Malia Wofford
Freelance Brand Copywriter & Content Strategist | Heartflow Media
4K followersNashville Metropolitan Area
Explore more posts
-
LinkedIn for Marketing
5M followers
Measurement isn’t about counting clicks, it’s about building a healthy funnel 🔑 The Evaluate & Maximize phase gives you the tools to look beyond surface metrics, connect activity to ROI, and keep your pipeline strong. Hear from leading global marketing executives, including Personio’s Alex Venus, and learn how smart reporting and experimentation fuel long-term growth: https://lnkd.in/e9gFqwXK
54
4 Comments -
B2B Marketing
58K followers
Get ahead of the curve: explore the 2025 Commercial Martech Guide. Level up your B2B strategy with B2B Marketing’s Commercial Marketing Technology Guide, your deep dive into the tools and insights driving success in 2025. Inside the guide: - 50+ trusted vendors across every martech category. - Expert insights from Propolis specialist Scott Stockwell. - A practical FunnelFuel case study to learn from. - Smart tips to help you choose the right tools. Whether you’re refreshing your stack or just exploring the latest trends, this guide is your must-have resource for the year ahead. Download here:https://okt.to/Ykoab8 #b2bmarketing #commercialmarketer #insights
9
-
Gong
329K followers
EVERY CRO WILL TELL YOU... “We need a methodology.” And they’re right. Frameworks like MEDDICC or SPICED bring structure, consistency, and clarity to deal execution. But here’s the truth most teams don’t say out loud: Most methodologies fail to reach their full potential - not because they’re bad, but because they rely on manual adoption. Reps forget. Managers interpret differently. Signals get missed. That’s where AI changes the game. AI agents don’t replace methodologies. They operationalize them: • Filling in frameworks automatically • Surfacing signals from every call and interaction • Making methodology visible, consistent, and coachable in real time The result? ✔ Faster adoption ✔ Clearer coaching ✔ Teams moving up the maturity curve — without extra lift Methodology isn’t the differentiator anymore. Execution at scale is.
106
1 Comment -
Eleanor Warnock
Every Inc. • 20K followers
For this week's edition of Chief Word Officer, I spoke to comedy writer Madeleine Brettingham about whether AI can write a good joke. 🙋♀️ Her view was that "LLMs will lower the bar for entry and raise the bar for quality" and that they were good at "cringe, quips, and doom" (but not other things). 👩🏻💻 Another fascinating observation: social media democratized humor, even before text-generating AI tools have arrived. If millions are posting jokes daily, writers can no longer rely on material that feels familiar or derivative. 🌍 Read more about why she thinks a robot Charlie Chaplin couldn't be funny and her take on "Ozempic for the mind"...link in comments. with Kenneth Cukier
21
1 Comment -
Adobe for Business
183K followers
Want to know which content actually moves the needle? Understanding content performance at the experience, asset, and attribute level is key to better engagement and conversion. Our latest guide shows you how to use data, AI, and customer journey analytics to drive real business impact. Read the full guide and unlock smarter content decisions: https://adobe.ly/4kHHBF4
11
-
Sprout Social, Inc.
170K followers
71% of Marketing Directors think posting more automatically drives more impact. Half of social teams don’t agree. The teams that succeed focus on audience truths, not just frequency, and use those insights to guide their content and reporting. These are the teams actually proving ROI and seeing results. Download The 2025 Impact of Social Media Marketing report for insights from 1,200+ marketing leaders on what separates teams that prove social impact from those that don’t: https://bit.ly/4lUu90P
10
2 Comments -
Six Degrees Executive
88K followers
63% of businesses say it’s harder to find strong digital marketing talent now than it was a year ago. Backed by 971 successful placements, 463,000+ candidates, and insights from 118,000+ market conversations, our latest report explores why talent is tightening - and what to do if your team is feeling the pressure. The 2025 Marketing, Digital & eCommerce Talent Insights Report covers: • Which roles and skills are in highest demand • Salary benchmarks by level and function • Talent trends across FMCG, Retail, Industrial, Tech, Utilities, Government, Professional Services, and For Purpose • How to build resilient teams in a fast-changing market 📥 Download the full report here: https://lnkd.in/g9a8_Dfx Maya Wettenhall Natalie Rogers Michelle Young Lauren Madden Nicole Cooke Hannah Stock Danielle Martinelli Rachel Shermer Georgie Keating Alexandria Craig Nick Barry Lucy Garrido Hong Silver David Kettle Hannah Cummins #digitalmarketing #ecommerce #recruitmentinsights #talentstrategy #sixdegreesexecutive
17
-
Devin Ibanez
PRIDE SPORTS UK • 2K followers
I had the opportunity to attend the LGBT Great panel yesterday evening discussing allyship in the workplace and sharing the results of their recent research that dove into the impacts of allyship on performance and belonging. It is incredibly interesting to see how data backs up the work that DEI professionals across the globe are doing to ensure people are able to bring their whole selves to work. The panel with Matt Cameron 💡🏳️🌈🏳️⚧️, Lucy Baldwin, Mark McLane, and Sarah Kaiser shared how organizations are deconstructing their approach to allyship and DEI in what is a rapidly changing landscape. It seems that the core meaning of allyship is being lost in the current media rhetoric. It has become a buzzword associated with diversity and inclusion, which as we know has become a huge source of controversy and division. But as they rightly pointed out on the panel, allyship benefits everyone. When you boil down allyship to its basic definition, it is simply about showing up for others in the same way you would want someone to show up and support you. It is great to see how leaders are tackling the pushback to how DEI has been approached in the workplace and using it as an opportunity to transform and evaluate how to best adjust the way we present these concepts. The end goal remains same: creating a space where we all feel empowered to perform our best. Do you feel like the meaning of allyship is often misunderstood? How do you or your organizations encourage allyship? 🌈🏳️⚧️
49
2 Comments -
Rosa Nuzhat
The Techrics • 4K followers
As someone who has also worked at Dawn and witnessed the AI oopsie, I can assure you that the people who work at these desks happen to be as human as you and I. The only difference between their mistakes and someone else’s is that theirs tend to be more public and open to scrutiny since they are a part of an organization which has shaped public opinions and politics of this country for decades. Holding the stakeholders accountable to greater standards is not unfair but since they have taken ownership of the mishap, it is now time to give the editor a little grace. This is not the first AI challenge for the industry and won’t be the last either. It is an ever evolving digital realm. Humans make mistakes and so does AI which was also invented by the same humans. #AI #journalism #corporate #IT
28
-
Mariana Racasan
www.marianaracasan.com • 4K followers
The numbers from Fluvio's 2025 PMM Hiring Report are brutal, and honestly, not surprising. Devon O'Rourke and the team at Fluvio just released data that confirms what I see every day: most companies are sabotaging their own PMM hiring. The stats that jumped out at me: • Only 15% of PMM candidates said job roles were "very clear" in scope. The other 85%? Complete role ambiguity. • Just 30% felt companies understood PMM's strategic value. Most still think we're glorified content producers. • 76% of hiring happened in completely immature PMM environments - companies with no prior PMM function, single-PMM roles, or tiny 2-3 person teams. I've lived this firsthand. I once interviewed with a hiring team that spent 30 minutes asking me about demand gen campaigns and lead nurturing sequences. For a senior PMM role. The disconnect was so obvious that I knew by the end they had no idea what they actually needed. Even worse. A CPO at an AI note-taking company asked me for case studies with "quantifiable results" from my positioning work. She wanted to see metrics like it was a paid ads campaign. That's when I realized they thought PMM was just another growth marketing function. Companies want strategic PMM leadership but create conditions that guarantee failure. They post "Head of PMM" roles without the org structure, cross-functional buy-in, or even basic understanding of what good PMM looks like. What happens next is predictable. The best PMM talent gets frustrated and walks away, while companies keep struggling with their go-to-market execution and wondering why nothing sticks. The solution isn't complicated: 1. clarify what you actually need 2. educate your hiring team on PMM value 3. and build organizational readiness before bringing on senior PMMs Anything else you’d add to the list? Find the link to the report in the first comment. #ProductMarketing #PMMHiring #B2BSaaS #StartupHiring #GTMStrategy
16
6 Comments -
PartnerStack
16K followers
Your prospects expect instant, precise answers and if your content isn’t showing up in AI-powered search, you’re losing deals before they even begin. Irrelevant content and clunky user experiences aren’t just inconvenient — they’re costing you money. In this article, we’ll break down exactly how SEO and AEO is changing in 2025, what AI-driven search means for your content strategy, and how to ensure your brand stays visible, relevant and competitive in an AI-first search landscape.
9
1 Comment -
Markus Reinisch
Meta • 8K followers
I’m pleased to share Meta is introducing a new subscription option in the UK for Facebook and Instagram users, allowing them to choose an ad-free experience. This change aligns with recent regulatory guidance from ICO, ensuring choice for both people and businesses. We’ve worked closely with UK regulators on this and appreciate their pro-growth and pro-innovation approach. Subscriptions are a well-established alternative spanning many industries. However, we know that personalised ads remain the best experience for most people and businesses. In 2024 alone, Meta’s advertising technologies were linked to £65 billion in economic activity and over 357,000 jobs in the UK. This approach stands in contrast to the EU, where regulators are requiring less personalised ads experiences that go beyond what the law requires. When policymakers get the balance right, everyone wins: users get clear choice, businesses can reach their customers, and innovation thrives. When they don’t, millions of businesses and consumers pay the price. Read more here: https://lnkd.in/ecCd9T9d
98
7 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More