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I spent 5 years building a career in an industry thats going to be wiped out by AI in the…
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6K followers
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Oscar Horn shared thisMy reach increased by 330% in 90 days. It’s not like I was slacking before because I’ve been posting 5x a week for close to a year now. The one thing I’ve changed, and what has caused this dramatic increase is posting more personal posts. Not necessarily about personal topics (which I also do), but from a personal point of view. What have I learned from a mistake? What happened in MY week? What’s something I have been thinking about recently? I post about the same topics as I always have. But I changed how I speak about them to a way that people can apparently connect better with. I struggled to make this change in my writing at first but find it a lot easier now than always trying to find a lesson or takeaway for every post. I’ll stick to this!
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Oscar Horn shared thisYesterday I was sitting in front of my computer with two things left to do. I just could not focus, didn’t start either of them, and felt myself getting annoyed at the situation. I tried to ignore it but at some point I got up, told Molly I needed to clear my head, and went to the gym. One excruciatingly heavy leg day later I was a new man. I came back to my desk in a good mood, smashed out the two jobs I had left, and took my daughter to the beach for a sunset walk. I know the effect going to the gym has on my focus and mental health. Since going regularly again I’ve seen both go up dramatically. So if you're feeling sh*t about work... Try moving your body.
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Oscar Horn shared thisYou know what’s crazy? I’m out here posting 5 times a week and I’m not selling anything. I don’t tell you to comment specific words, check out the links on my profile, send me a DM, or anything of the sort. I’m just here sharing my thoughts. My focus right now is to establish my name in this space, by letting you know what’s been working for me and what hasn’t. This makes my content easy to write, easy to read, and easier to stay consistent with. And I’m having fun with it because I can allow myself to vary topics, length, and formats depending on what I feel like suits the post best. So far, it seems to be working extremely well, but you already know I’ll keep you updated.
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Oscar Horn shared thisIt took me 4 years to get 3k followers, then 5 months to double it. And all I changed was how I write. I used to think I had to sound smart, teach something valuable in every post, have a clear takeaway, and ideally a CTA so people will work with me. Well, I stopped doing all of these things and suddenly my personal brand started taking off. Instead of lessons, I write about things that happened to me, what I think about throughout the week, how I’m getting along with work, or how tired I am after a long week. It’s literally that simple. And since I stopped overthinking my content, it’s been received a lot better. People connect with me as a person (or at least that’s what they tell me in the DMs) and want to find out more about what I do. As I’m trying to get people to know like and trust me through my personal brand, I’d say I’m on the right path here.
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Oscar Horn shared thisWe left a tropical island to find paradise. 13 weeks ago, my wife, daughter and I left Bali after living there for 5 years to move to Portugal. I know… how dare we? Well, there were multiple reasons, one of them was wanting to be closer to family. Since we arrived, my parents came to stay for three weeks, and my wife’s grandmother, dad, and siblings stayed with us as well. Plus, I’m about to see my best friend, who I haven’t seen for years again. So in that regard: mission accomplished. But there are also some drawbacks, of course. Instead of sitting in balinese traffic for hours, I am now sitting in government offices, trying to sort out our paperwork. Yeah… that’s about it. Just over two months in and we have absolutely no desire of leaving anytime soon.
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Oscar Horn shared thisThere’s lots of people in my inbox telling me they’re starting to build their personal brands. Usually this is paired with some degree of insecurity about how to do it. I personally think it's not rocket science, as long as you stick to three things. I have tried and tested each of them and this is what worked for me: 1. Focusing on only one thing I want to be known for and align my profile, content, and tone of voice to it. 2. With everyone (including direct competition) relying on AI to write their content, sharing my own POV about things that actually happen to me instead of trying to teach something in every post makes people connect to me as a person more. 3. As I want to grow my brand, it is important to put my name out there. Commenting under posts from people speaking about similar topics means their audience is likely to be interested what I have to say. This is what I have done and would do again if I were to lose it all. And I know that if I stick to these three things consistently, I will build and grow my personal brand. It just takes time.
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Oscar Horn shared thisI'm tired and I can't believe it's Friday already. You know those weeks that feel like they pass in a day? Yeah... I've had one of those. And here I am at 1:49 at (thursday-) night finishing my last job for today. Anyways, how's your week been?
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Oscar Horn shared thisI wouldn’t be where I am today… If it wasn’t for these people First up there’s my parents who taught me to be myself and do what’s right for me, no matter what. Then there’s my friend Roman, who I’ve met in a Surfcamp. He showed me that living the dream doesn’t have to be limited to holidays. My wife Molly, who introduced me to the world of online business, showing me a way to up level and build a sustainable career. Sascha, the guy I met randomly in a cafe, who ended up giving me my first full time corporate job and bringing me on to multiple other projects. Jonas, who taught me a lot about being a freelance designer and framing my value in negotiations. And my wife again for the general attitude towards life that nothing is impossible if you just want it hard enough. These people have shaped who I am today. And even if I’m not in touch with all of them anymore, I will forever be grateful.
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Oscar Horn shared thisI was an above average designer at best. But I still made over $10k a month in my first year. I had a junior role paying me minimum wage for the first three months, so you’d be right in asking how on earth I got to 10k a few months later. Well, it wasn’t the design that made me money. It was the marketing I did around it. I understood pretty quickly that I couldn’t take on endless long term product design projects next to my full time job. What I could do, however, were branding and web design projects. They needed a small time investment, had lower complexity than product design work, a great profit margin, and a very clear target audience. So I got to work selling websites by posting on LinkedIn about the ones I’d built, and six months after my first day on the job I hit 5 figures a month. Examples of my work, layouts that worked well, testimonials, ect. As I said, I was by no means the greatest designer, nor the fastest, nor the cheapest. All I did was position myself as the guy who built first branding packages and websites to online coaches.
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Oscar Horn reacted on thisOscar Horn reacted on thisMost people are on LinkedIn every single day. Scrolling. Consuming. Occasionally liking something. And then a small grp of people are using the exact same platform to sign high ticket clients, build a reputation and completely change their income. Same app. Completely different outcome. The only difference is intention. ps. this is our head copywriter who has written 100s of viral posts for our clients. she's the best.
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Oscar Horn reacted on thisOscar Horn reacted on thisIn August, a rule takes effect that most mid-market firms have not prepared for. And it is not the one everyone was watching. The headlines went to the high-risk parts of the EU AI Act. The Digital Omnibus agreement on 7 May 2026 even pushed some of those deadlines back. So a lot of CEOs quietly filed the AI Act under "later." Article 50 did not move. It takes effect on 2 August 2026. Article 50 is the transparency rule (https://lnkd.in/ekEhhQjH). If you use generative AI to talk to customers or produce content, a chatbot, AI-drafted emails, generated images, you have to mark the output as AI and disclose it. The final Code of Practice on how to label is expected this June, weeks before the deadline. This is not a big-tech problem. The European AI Act portal notes the transparency obligations trigger for roughly a third of systems in compliance assessments, and they apply to any business using GenAI for content. That is most firms with a website and a support inbox. Here is the uncomfortable part. Before you can label anything, you need to know where AI already touches your customer communication. Most mid-market firms cannot produce that list. The marketing team uses one tool, support uses another, someone in sales has a chatbot nobody approved. The compliance question in August starts with a knowledge question today: which of our systems are even in scope? You have about eight weeks. The first step is not legal. It is an inventory. What is touching your customer communication with AI right now, and could you list all of it by Friday? — 📌 Save this post for later ♻️ Share it to inspire your network Follow Hartmut Hübner, PhD for AI insights that work.
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Oscar Horn reacted on thisOscar Horn reacted on this𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀 𝗮 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝘀𝗲𝗹𝗳-𝗲𝘀𝘁𝗲𝗲𝗺. Because success is unpredictable. Some days you get the opportunity. Some days you don't. Sometimes your hard work is recognised. Sometimes it isn't. Sometimes you do everything right and still don't get the outcome you hoped for. For a long time, I measured my worth through outcomes. The job offer. The promotion. The appreciation. The relationship. The achievement. And whenever things didn't work out, I found myself questioning my value. "𝘔𝘢𝘺𝘣𝘦 𝘐'𝘮 𝘯𝘰𝘵 𝘨𝘰𝘰𝘥 𝘦𝘯𝘰𝘶𝘨𝘩." "𝘔𝘢𝘺𝘣𝘦 𝘐'𝘮 𝘧𝘢𝘭𝘭𝘪𝘯𝘨 𝘣𝘦𝘩𝘪𝘯𝘥." "𝘔𝘢𝘺𝘣𝘦 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘦𝘭𝘴𝘦 𝘩𝘢𝘴 𝘧𝘪𝘨𝘶𝘳𝘦𝘥 𝘪𝘵 𝘰𝘶𝘵 𝘦𝘹𝘤𝘦𝘱𝘵 𝘮𝘦." But over time, I realised something important: 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗮𝗿𝗲 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗿𝗼𝗹. 𝗩𝗮𝗹𝘂𝗲𝘀 𝗮𝗿𝗲. Outcomes are influenced by timing, circumstances, opportunities, and sometimes pure luck. Values are reflected in the choices we make every day. Were you honest when it was difficult? Did you show up even when you were afraid? Did you treat people with kindness? Did you stay true to what mattered to you? Did you keep going despite uncertainty? Those are things no rejection, setback, or failure can take away from you. Because if your self-worth depends on success, you'll spend your life feeling worthy only when things go your way. But when your self-worth is rooted in your values, you carry it with you regardless of the result. Not every effort will succeed. Not every dream will happen on schedule. Not every door will open. But you can still be proud of the person you are becoming along the way. And perhaps that's a much stronger foundation for self-worth than success could ever be. 💭 𝗪𝗵𝗮𝘁 𝘃𝗮𝗹𝘂𝗲 𝗱𝗼 𝘆𝗼𝘂 𝘁𝗿𝘆 𝘁𝗼 𝗵𝗼𝗹𝗱 𝗼𝗻 𝘁𝗼, 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝗹𝗶𝗳𝗲 𝗶𝘀𝗻'𝘁 𝗴𝗼𝗶𝗻𝗴 𝗮𝗰𝗰𝗼𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗽𝗹𝗮𝗻?
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Oscar Horn reacted on thisOscar Horn reacted on this1st June - Streeting wants to reverse the National Insurance hike and implement a targeted reduction to incentivise hiring. British banks still can't access Mythos to test their cyber defences and UK business confidence remains deeply negative The market expects a rate hike at the June MPC meeting, which should offer Sterling some support, while the Fed continue to sit on their hands. A Fed hike is far from certain, but FOMC sentiment is certainly leaning towards tightening policy to tackle inflationary pressure, so Warsh's first test is fast approaching.
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Sitting Pretty Agency
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