Marisa Kacary

Account-based marketing can drive strong ROI, but results depend on having the right setup behind it. One of the biggest questions organisations face is simple: what should you build in-house, and where does external expertise add more value? Our latest infographic breaks it down, including: • which account-based marketing activities are best managed internally • where external specialists can accelerate impact • how to align sales, marketing and leadership • why data, insights and specialist skills matter Whether you’re launching a new programme or scaling an existing one, this guide will help you make smarter decisions and focus resources where they matter most. Download the infographic via the link in the comments.

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Infographic: Smart Ways to Meet the Surging Need for Temporary Talent Demand for temporary placements is on the rise—and agencies need agile strategies to succeed! Our latest infographic highlights some actionable tips. Investing in the right digital tools can transform your response speed and client satisfaction. How is your agency adapting to this growing trend? #TemporaryPlacements #RecruitmentStrategy #StaffingSuccess #BusinessAgility #HRInnovation

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Our Co-Founder, Adam Gordon, has dedicated the past three years to over 1,000 hours of research on what drives performance in experienced hire talent acquisition teams. Through focus groups, recruiter workflow analysis and conversations with over 150 TA leaders, Adam has been exploring recruiter enablement. On the 19th March, he will be sharing these insights with Resourcing Leaders UK. The session will share the most important lessons from that research: the hidden problems inside modern recruiting teams and the practical ways leading organisations are addressing them. There will also be a demonstration of Poetry, where he will showcase what structure, TA specific AI support can look like in practice✨ If you are part of the Resourcing Leaders UK community, you can join here: https://lnkd.in/evdFpsEG #TalentAcquisition #HiringEnablement #YouCanDoThatInPoetry 

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“The mistake businesses often make is treating employees as cogs in a machine, instead of human beings with unique needs.” First published in the May 2025 print edition of theHRDIRECTOR, our CEO Adam Penny weighed in on a growing challenge for organisations: redefining purpose at a time when trust is harder to build than ever before. “People want it all: the success that comes with high achievement alongside meaningful contributions to ethics, diversity and local communities.” Read more about how organisations can use trust, meaning and imagination to ensure employees feel motivated and fulfilled: https://lnkd.in/e77hfJ-Y

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🚀 Ready to elevate your PR strategy in 2026? Discover how Generative AI is transforming storytelling for UK small businesses. From effortless content creation to data-driven narratives, GenAI is the game-changer you need for greater visibility and impact. Dive into actionable tips and real-world examples in our latest article. Read more: https://lnkd.in/eMZv-W2n #PR #AI #GenAI #Storytelling #SmallBusiness #Innovation

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Most professionals are defined by their job title. In the next episode of The Marketing Rules Podcast, JAMES WHITELOCK🤙 sits down with Daen Fox 🦊 to challenge that thinking and explore why labels, rigid role definitions and corporate conformity may be limiting both people and performance. They discuss neurodiversity, curiosity, culture and the impact of AI on creativity, alongside what it really means to operate beyond a defined role inside modern recruitment businesses. It is a direct conversation about identity, innovation and why individuality is becoming a competitive advantage. Coming soon. #MarketingRules #RecruitmentMarketing #Leadership

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"In marketing, you are rewarded for being in service of others...letting go of the desire to be liked is very liberating." Anna Bateson (CEO, The Guardian) discusses the need to relinquish the desire to be liked to elevate from marketing operator to marketing leader and ultimately CEO. Find the full conversation on Beyond the X (linked in comments)

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In his latest article for Reward & Employee Benefits Association (REBA), Daniel Hilton explains why Career Pathways should be at the core of any reward strategy. ⬇️

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UK SMEs are powering more of digital advertising than many people realise,  but complexity, cost concerns and fragmented tools are still holding growth back. Industry research (IAB UK - Powering Up, 2025) highlights how SMEs approached digital advertising in 2025, and while confidence in the medium is growing, better planning and clarity are still needed. With the right tools and strategic foresight, 2026 can be the year SMEs unlock even more value from digital media. Buymedia’s AI-powered adtech platform turns complex media data into clear, actionable decisions, helping SMEs compete with enterprise-level intelligence, without enterprise complexity. #Buymedia #Adtech #DataDrivenAds #PredictiveAnalytics #UKSMEs #AdvertisingforSMEs

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Still treating your EVP like an afterthought? Big mistake. Your Employee Value Proposition isn’t just Friday beers and “great culture.” It’s the reason top recruiters choose you over the agency down the street. In this blog we break down how to build an EVP that actually works: clear, tangible and impossible to ignore. 👉 Read it here: https://lnkd.in/gjrQnySX #RecruitmentMarketing #EVP #EmployerBranding #RecruitmentBranding #RecruitmentTips

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AI is accelerating. But is trust in employer brands? Here’s what stood out from our recent event with LinkedIn. The theme was what AI means for trust in employer branding. Blackbridge Communications directors Andrew Baird and Ben Fox shared where that trust really takes shape and where it quietly falls apart. One: Alignment matters. Don’t just tell a story. Tell the same story everywhere. Two: Empower employees to speak in their own voices, not ChatGPT’s. Three: Be clear with candidates about the roles AI and humans play throughout the candidate journey. Four: Authenticity is worthless unless you’re also encouraging talent to apply. Five: The goal isn’t to broadcast. It’s to have a conversation. Thank you to LinkedIn Talent Solutions, David Dias, Vicky Quinn, Poppy Kyriakakou, Dan Belcher for partnering with us.

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Most recruitment agencies don’t have a data problem. They have a follow-up and visibility problem. Tom Sweeney from the Concentrate by Ilaria team has just put together a new ebook showing how leading firms are building a smarter commercial growth engine around their existing ATS using HubSpot without adding more complexity or more tools for consultants to manage. Instead, it focuses on something far more commercial: turning the systems you already have into consistent revenue generation. Inside, you’ll learn how agencies are: - Reducing missed follow-ups that quietly kill deals - Reactivating dormant clients sitting in their ATS - Improving employer engagement at the right moments - Driving more placements from existing relationships Because the ROI doesn’t come from another system it comes from making your current stack actually work harder for revenue. If you’re leading growth, BD or ops in a recruitment business, this is worth a read. Link in comments.

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Senior hires. Why is it getting harder? Leadership talent is shifting across UK regions. Traditional search methods miss critical market signals—and passive candidates remain hidden. Our research-led, transparent approach reveals the full executive landscape, not just the obvious names. Curious how this impacts your next appointment? Let’s discuss actionable strategies for your sector.

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#OpEd | WPP's Elevate28 is a white flag, not a victory flag. The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model." Read the opinion by Kiki Dunlaevy, director of client partnerships at StudioSpace, here: https://lnkd.in/drDbcdKV #adland #Elevate28 #WPP

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We are very pleased with Jennifer (Evans) Ward’s, Chief Talent, Culture and Communications Executive Halma plc, endorsement of our latest report on 'Nomination Committee Effectiveness on CEO Succession Planning'.   Jennifer is one of only three Chief People Officers to sit as an Executive Director on the Board of a FTSE100 company. She is also a Non-Executive Director at Diploma PLC, another FTSE100 company.   Our report discusses the importance of having expert people skills on the board. For our research highlights see here: https://lnkd.in/eE26_v6Y.   #25x25 #leadership #talentplanning  

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