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I help yoga teachers and wellness providers feel more confident and content with their…
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Laura Campbell (née Hare) shared this🦋Build Your Yoga or Pilates Business 🦋 Launched today! This course is designed to give you the marketing and business foundations that most Yoga and Pilates teachers are never taught, but really need. I see it as a framework, a way to help you discover the right way to market for your business, I want you to be unique, be special, be passionate. There are Five Modules, and Eleven Individual Lessons each with their own Video & Workbook. It’s the flow that I’ve found absolutely works the best to uncover what your marketing needs to look like. From crafting your identity to navigating SEO, learning how to use Google Business and better use your time on social media. We explore how to articulate what you do, and then get it in front of the right people. And crucially it’s taught methodically. We layer it bit by bit. Imagine feeling the same confidence you have teaching a sequence, when it comes to your marketing. Imagine knowing exactly what you’re doing and why… and not wasting money & time on tasks you hate! https://lnkd.in/eq5aTCZ7
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Laura Campbell (née Hare) shared thisThis course has been in my head for sooo long! But I've been so busy with client work it keeps being put at the bottom of my list. I am on a mission to get it live before the summer! Let's go!! The content is written, I'll be filming shortly. This is the course that I wish every single training programme taught. It's the course I would teach you if you said to me, "Laura, help!" This course this a step-by-step guide to help you have the confidence and the know-how to get your yoga or pilates business up and running. Whether that’s three classes a week in a Church Hall or you’re hoping to open a Studio. You might have very recently qualified, or maybe it was a few years ago but you’re still just not feeling confident with marketing? Maybe you are actively teaching but you don’t feel like you understand how it all fits together or whether you’re making best use of your time? Maybe you’ve been teaching ages but you want to learn how to do marketing more effectively and for this year to be a period of growth? This is a no nonsense, sensible, practical guide which you can get going with instantly. It will be £172, but anyone signed up on my list will be offered an early bird of £150 for 48 hours. I'll never be discounting it again, mostly because I think it’s pretty great!! If you'd like to be in the know, just pop your details on my website or drop a comment. I am so excited for this! Please share with any new yoga / Pilates / fitness teachers in your life! https://lnkd.in/etdkdFRF #UKYogaTeacher #UKPilatesTeacher #YogaMarketing #PilatesMarketing
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Laura Campbell (née Hare) posted thisA friend is looking for a PR freelancer covering the US market with tech/SaaS experience for a startup looking supporting the US launch of a platform designed to make online events more accessible and inclusive. Does anyone have any good recommendations? (unfortunately not agencies in this case pls) They're looking for a freelancer or solo consultant to lead a 3-month PR campaign; focused on media outreach, brand visibility, and positioning the product with those running virtual and hybrid events. - Strong US media experience - Confident running smart, lean PR campaigns - Available from early May
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Laura Campbell (née Hare) posted thisA friend is looking for some help, can anyone advise? Looking for a food packing companies: Must have experience with packing foods that are sensitive to humidity. Should include packing labelling etc. 3000-4000 units output roughly a month to start.
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Laura Campbell (née Hare) shared thisThank you to all Yoga Teachers who have already completed the Benchmark for 2025 The intention of this report is to lift the lid on what it’s like to be a Yoga Teacher in the UK in 2025. This report is for Yoga Teachers — a way of navigating and understanding the possibilities and challenges facing you all today. It seeks to uncover: 💥The average amount of training completed by teachers 💥How many classes they teach 💥Understanding the profit and pay associated with teaching yoga 💥The challenges faced with the business and marketing side of teaching yoga 💥Overall happiness and satisfaction in the job Here's the link if you want to help! https://lnkd.in/ec8enjWe
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Laura Campbell (née Hare) shared thisIn the UK alone it’s estimated that over half a million people practice yoga. It’s a huge business and growing rapidly every year. The number of people training as yoga teachers is also on the rise. The intention of this report is to lift the lid on what it’s like to be a Yoga Teacher in the UK in 2025. This report is for Yoga Teachers — a way of navigating and understanding the possibilities and challenges facing you all today. It seeks to uncover: 💥The average amount of training completed by teachers 💥How many classes they teach 💥Understanding the profit and pay associated with teaching yoga 💥The challenges faced with the business and marketing side of teaching yoga 💥Overall happiness and satisfaction in the job Here's the link if you want to help! https://lnkd.in/ec8enjWe #YogaMarketing #YogaTeacher #yogastudio
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Laura Campbell (née Hare) shared thisFree calendar to track wellbeing awareness days, plan out your themes & content for your holistic business. 🌿 Planning your content and themes in advance is an important step to free up time and energy on social media content and emails. But it can be firstly hard to keep track of everything, and secondly hard to get the motivation to be organised! This 12 month calendar, starting on 1st January 2025 is designed to give you the space to be more proactive with your small business and be thoughtful about which awareness days to want to take advantage of, where your top priorities lie month to month and when to expect quiet or busy periods. https://lnkd.in/eCNFXuDh #YogaTeacher #HolisticBusiness #Yoga #Wellbeing2025 Content Planning Calendar for Yoga Teachers — Santosha Marketing2025 Content Planning Calendar for Yoga Teachers — Santosha Marketing
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Laura Campbell (née Hare) shared thisHello, if there are any Yoga Teachers wondering about their website... I'm doing a Facebook Live in the Yoga Teacher Collaborative Group. This week's live show will be all about the nitty-gritty of Websites for Yoga Teachers! We have had a lot of questions here in the group about how to set up a website, why do I need a website and more! I'll break down the most common questions I get asked as a Marketing Expert specialising in the wellness space. ⭐I'll look at the purpose of a website, what should go on your website, and understanding the customer journey. ⭐ We will explore SEO (Search Engine Optimisation) - it's not as scary or as complicated as you think! Topics we will cover: ⭐Do I need a website? ⭐I had a website and it didn't do anything for me. ⭐I have a website but I don't understand how it works. ⭐I have a website but I never get enquiries from it. ⭐Understanding SEO. Add it to your calendar! When: 12th July Time: 10.30am (or on Replay) Where: https://lnkd.in/eS_FtUb6 See you this Friday! #YogaTeacher #YogaInstructor #Yoga
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Laura Campbell (née Hare) shared thisIf you have any yoga or pilates teachers in your lives! This will be a great session whether you are thinking about creating a website, you have a website but you're not confident in SEO, you have a website but you're not getting a ton of enquiries or if you're launching a new service. This is targeted at yoga & pilates teachers who deliver in person classes, events, workshops or retreats. We will explore: 🔷 What is SEO? 🔷Why is it important? 🔷Introduction to keyword research 🔷Structuring your website 🔷What are meta descriptions and page titles? 🔷Why are backlinks important? I'll use real website examples and simple, straightforward English so you leave with a much better understanding of how this all works! https://lnkd.in/eUUJWQ36 #YogaTeacher #OmYoga #PilatesTeacher #Yoga
Laura Campbell (née Hare) commented on a post
2mo
Im a mim 🙏
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Laura Campbell (née Hare) liked thisLaura Campbell (née Hare) liked thisLast week was my Babcia's 94th birthday. She was born in Poland, lived through WWII, immigrated to Canada, raised three kids, and is somehow still more vibrant than ever. She's one of my favorite people on this planet. This past September, she visited California, and we spent an afternoon together making over 200 homemade pierogi. I thought I was just learning a family recipe, but I walked away with life lessons I still think about today. I wrote about it on my Substack — it's called The 200 Pierogi Manifesto. Link in the comments 🥟
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Laura Campbell (née Hare) liked thisLaura Campbell (née Hare) liked thisType Global Limited is officially 1 year old. 🎉 One year ago, we took a leap of faith and founded this business with a clear vision: build a smarter, more efficient way for retailers to manage carrier claims and e-commerce operations. I won't pretend I knew exactly what I was doing. In fact, I definitely didn’t. I knew the problem I wanted to solve, I knew the industry, and I knew I had the drive. But nothing truly prepares you for the reality of building a business from the ground up. Twelve months later, here's what that journey looks like: A growing team now in double digits Working with some of the world's biggest retail brands Processing thousands of automated carrier claims across the world Delivering automation that saves our clients serious time and money More lessons than I could ever fit into a single post The honest truth about year one? It's humbling. You'll be a strategist in the morning, a salesman before lunch, Account Manager in the PM and questioning every decision by midnight. But those moments are where the real growth happens, not just for the business, but for you as a leader. I've grown more as a person in the last 12 months than in the decade before it. The biggest lessons? Your team IS your business. Hire people you trust, give them ownership, and get out of their way. (I can’t emphasise the importance of this) The clients who challenge you the most are often the ones that make you best. And momentum is everything. Keep moving, keep learning, keep building. To our clients, thank you for trusting us with your operations. We don't take that lightly. To the legends internally, thank you for building this with me. You are the reason we're here, and I don't take that for granted for a single day. Year two starts now. 🚀
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Laura Campbell (née Hare) liked thisLaura Campbell (née Hare) liked thisSo many conversations about AI search happening - lots of worry, lots of panic, lots of questions. I've been through many, many search changes over the years (I think I'm clocking up to about 13/14 now) - and one thing remains the same: the Emperor's New Clothes. Every new update, every new way to search has been the apparent death herald of SEO. And it hasn't. Yes, how people search is changing, but the core fundamentals of how those search platforms find and process data has not changed. Wrapping it up in a new acronym (or in the case of AI search, about five) does not change the fact that having a well structured site, providing content for people and getting kudos from outside sources is what will surface your website on search engines and AI search. To be found on AI search you need search engine presence. My client data literally shows this. AI search relies on beefed up EEAT principles and happy reputation building. Write good stuff, have a site that is findable and easy to navigate and get people talking about you.
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Laura Campbell (née Hare) liked thisLaura Campbell (née Hare) liked thisThe funniest thing I've seen on this website recently was a post from a so-called 'branding expert' preaching that you don't need case studies/testimonials/external evidence to build a business. Their argument boiled down to this: If your branding is good enough, that'll do. So, obviously, I threw my laptop out the window. (I'm faxing this post, btw.) Are we seriously giving this stupid argument any length? That a freelancer or small business doesn't need to show any proof of value to land clients? Let's apply that logic to, say, home renovation. Would you hire a contractor without reviews? Without seeing proof of their previous work? Without checking any references at all? Would you f*ck. So, how in a million years of life and death does this work when hiring a marketing expert? Or an SEO expert? Or a branding expert? Apparently, the vibe economy is subject to different rules and logic. While copywriters and creative directors plod around LinkedIn like a gumshoe detective looking for AI-produced posts, real human grifters are rinsing desperate freelancers thousands insisting that proof is irrelevant, vibes are currency, and that they know better. Every single time I see some asshole finish a post with "Comment BLAH BLAH and I'll send you the link" I despair at the string of comments from supposedly smart, savvy people - people entertaining the notion that consistent, repetitive, proof-based work can be discarded. Because the secret is obviously at the end of a £5,000 course held on Zoom, right folks? Don't ask me to prove this, because apparently I don't need to. (Comment "New Zealand Rugby is taking too long to appoint someone to be the new All Blacks coach and I wish they'd just pick Jamie Joseph and get on with it" and I'll send you a passionate nod of appreciation.)
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Laura Campbell (née Hare) reacted on thisLaura Campbell (née Hare) reacted on thisWe talk about the SEND crisis as a funding problem but the reality is a child trying desperately not to cry. My daughter sat in front of a blank screen and cried. Her hair was brushed. Her notebook was open. She had written questions so she would not forget them. She kept refreshing the screen to check it was still loading. She was waiting for her assessment for neurodiversity through an NHS-funded pathway. We logged on early. She kept asking, “Is it starting soon?” We waited. Ten minutes. Twenty. Forty. No message. No explanation. Just a small face trying not to cry in case it was somehow her fault. Yes that was her first thought. Did she do something wrong. Before anyone says services are stretched or emergencies happen, yes. But let’s remember what else happens. Children internalise absence. They don’t think there must have been a systems issue. They think I am not important. We have built a system where accessing support already requires resilience most adults would struggle to sustain. Years of waiting. Forms. Evidence. Meetings. Explaining and re explaining why your child is struggling enough to deserve help. Accessing support feels like a fight. And when a child finally reaches the point of being seen, the system still cannot guarantee that someone will show up. We call it overstretched. Children experience it as rejection. We call it administrative error. Children experience it as confirmation. This is not about one organisation. It is about the emotional damage we quietly normalise in the name of process. When the unexpected happens, who absorbs the impact? Right now, it is the smallest person in the room. If you work in education, healthcare, commissioning or policy, ask yourself this: Would this be acceptable if it were your child staring at that blank screen? If not, why are we tolerating it for anyone else’s? How do we design services so that when humans fail, children are still protected? If this happened in your setting, would anyone even know? We cannot keep building systems that ask vulnerable children to be the most resilient people in the room. It is time we design services that protect them first.
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Laura Campbell (née Hare) liked thisLaura Campbell (née Hare) liked thisIf your agency/mate/consultant is telling you that SEO is dead, then one of the two is happening: 1) they've rebranded their SEO service to GEO so they can charge more. But it's literally the same service. 2) they literally have no idea what they are talking about. Or a mixture of both.
Experience & Education
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Santosha Marketing
View Laura’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Community Volunteer
Barnet Education Business Partnership
- 2 years 7 months
Children
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Marketing Manager
Jasmine Yoga Tynemouth
- Present 9 years 6 months
I'm a company director
www.jasmineyogatynemouth.co.uk
+ Built brand from scratch - colour palates, brand guidelines etc
+ Website - Built
+ Email - Built templates and content
+ Social - Grown social media from 0>400 in 6 months
+ Accounting -
Marketing Support
Body Bliss Monkseaton
- 2 years 9 months
http://www.bodyblisstherapy.co.uk/
+ Built new website
+ Email - new templates
+ Social
+ Branding assets -
Marketing Support
JCW FITNESS LTD
- 4 years
www.jcwfitness.co.uk
+ Designed new website
+ Email
+ Social
+ Branding assets
+ Event support -
Projects
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Jasmine Yoga Tynemouth
- Present
See project- Set up all marketing activity for a new yoga business in Tynemouth
- Created branding, flyers
- Create and maintain all Facebook and Social Media accounts
- Manage P&L tracking
Honors & Awards
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Google Squared Digital Marketing Certificate
Google
The Squared Online Certificate in Digital Marketing is a course with a difference. The award-winning marketing programme has been crowdsourced by leading employers to meet the need for high calibre digital talent and leadership.
Squared Online features five sequential modules taught online over 6 months. -
Diploma of Professional Sales
Institute of Sales & Marketing Management
Qualification issued upon completion of a three module course exploring the Sales Process, Negotiation and Account Management.
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