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Articles by Kristie
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5 tales from female leaders...and how they shaped my career
5 tales from female leaders...and how they shaped my career
I started my career in recruitment marketing in 2004. I reported to a woman, who reported to a woman, who reported to…
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Why a second lockdown is not going to break recruiters
Why a second lockdown is not going to break recruiters
With grit, tenacity and resiliency, we’ve got this… On Saturday night what we all feared but somewhat anticipated was…
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What recruiters need to know about the LinkedIn algorithm
What recruiters need to know about the LinkedIn algorithm
I received an email recently from a recruiter with a question that I’m asked time and time again – how does the…
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Contributions
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How do you reduce cost per hire with effective recruitment marketing?
The holy grail for every marketer, just with slightly different objectives, channels and strategy... - Know what KPIs matter - Focus on acquisition and placement metrics, try to stay clear of vanity metrics - Invest in those channels that are delivering the right talent at the most efficient cost - Understand how commercial and employer marketing can work together and not compete with one another Track. Analyse. Refine.
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How can you showcase your social media marketing skills to your boss?
Show them the data! Social media marketing is one of those mediums where everyone thinks they're an expert just because they use it themselves. It's easy to fall into the vanity metric trap of follower count, likes and shares, but if you focus on your end goals and how marketing acts as a strategic partner across the wider operations, BD and marketing mix, you'll ensure your activities are those that are moving the dial. Demonstrating this to your stakeholders while speaking in their language (avoiding marketing-speak), will help you demonstrate how social media is contributing to your wider growth goals. Here's an article I wrote this weekend on the subject https://www.thrivermo.com/insights/vanity-metrics-social-media/
Activity
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Had a fantastic lunch at Hakkasan to celebrate smashing our company target for Q1! 🥂 This year's shaping up to be a bit of a rollercoaster - one…
Had a fantastic lunch at Hakkasan to celebrate smashing our company target for Q1! 🥂 This year's shaping up to be a bit of a rollercoaster - one…
Liked by Kristie Perrotte
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Dusting off the tux ready for the IHR - In-house Recruitment Supplier Awards tomorrow night at which Smart Sourcer is a finalist. Tension building,…
Dusting off the tux ready for the IHR - In-house Recruitment Supplier Awards tomorrow night at which Smart Sourcer is a finalist. Tension building,…
Liked by Kristie Perrotte
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The Good, The Bad and The RPO Webinar...Coming Soon 👀 Join our exclusive webinar as we unpack the transformative power of Recruitment Process…
The Good, The Bad and The RPO Webinar...Coming Soon 👀 Join our exclusive webinar as we unpack the transformative power of Recruitment Process…
Liked by Kristie Perrotte
Experience & Education
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Thrive Recruitment Marketing
View Kristie’s full experience
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Licenses & Certifications
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Chartered Public Relations Professional (Chart.PR)
CIPR – Chartered Institute of Public Relations
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Publications
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Managing reputation in a hyper-connected world
Lewis PR
See publicationLoved the opportunity to collaborate, share insights and discuss some of the pressing issues facing businesses and the communications profession today! Reputation is everything for your business! And in a 24/7, always on, customer and employee review-based marketplace. you can't afford not to give it the attention it deserves. Thanks Lewis PR for having me along!
Organizations
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CIPR
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- Present
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Join now to viewMore activity by Kristie
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There’s nothing quite like the moment you hug your nieces after five months apart. (I’m not crying, you’re crying. 🥹) A reminder of why we work…
There’s nothing quite like the moment you hug your nieces after five months apart. (I’m not crying, you’re crying. 🥹) A reminder of why we work…
Liked by Kristie Perrotte
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Note to self, A trip to Paris with your best friends is always a good idea 🇫🇷🥐✨ Last week I found myself in a place where I could barely think…
Note to self, A trip to Paris with your best friends is always a good idea 🇫🇷🥐✨ Last week I found myself in a place where I could barely think…
Liked by Kristie Perrotte
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I’m delighted to announce my appointment to the Executive Team at Elite Leaders Partnering with co-owners Sid Barnes and Tara Ricks was an easy…
I’m delighted to announce my appointment to the Executive Team at Elite Leaders Partnering with co-owners Sid Barnes and Tara Ricks was an easy…
Liked by Kristie Perrotte
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Are you making the same mistake 90% of entrepreneurs do? Here's what my visit to Careem taught me about true business vision. Last week, I stepped…
Are you making the same mistake 90% of entrepreneurs do? Here's what my visit to Careem taught me about true business vision. Last week, I stepped…
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Deeply humbled to be recognized and felicitated by the esteemed 'Institute of Directors (IOD), India, at their prestigious Global Convention held in…
Deeply humbled to be recognized and felicitated by the esteemed 'Institute of Directors (IOD), India, at their prestigious Global Convention held in…
Liked by Kristie Perrotte
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If your business is serious about developing Thai leaders into globally capable executives, Larry S. Persons, PhD is a unique conduit to unlock that…
If your business is serious about developing Thai leaders into globally capable executives, Larry S. Persons, PhD is a unique conduit to unlock that…
Liked by Kristie Perrotte
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It really is a jungle out there 🦁 Last week, Redline Group held its Annual General Meeting at the picturesque Woburn Safari Park Lodge – a truly…
It really is a jungle out there 🦁 Last week, Redline Group held its Annual General Meeting at the picturesque Woburn Safari Park Lodge – a truly…
Liked by Kristie Perrotte
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Recruitment agencies are increasingly investing in marketing automation to streamline processes, improve engagement, and drive growth. It’s not about…
Recruitment agencies are increasingly investing in marketing automation to streamline processes, improve engagement, and drive growth. It’s not about…
Liked by Kristie Perrotte
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