Hayley Skivington

🎯 ABM gives you the focus, alignment, and ROI that broader marketing may not. In our latest guide, we break down what ABM really means for UK organisations and how to put it into practice. Here’s a quick preview: – Why ABM Matters – Move beyond high-volume lead gen to a targeted, revenue-first strategy. – Clear Definitions – What ABM is, how it works, and how it differs from traditional marketing. – Targeting That Counts – How to identify and prioritise accounts using ICPs, intent data, and buying signals. – Real Personalisation – Tailored content, bespoke assets, and account-specific journeys. – Execution & Measurement – The channels, tactics, and KPIs that prove the impact of ABM. – Sales & Marketing Alignment – How to get teams working as one. Read the full blog and build an ABM strategy that drives measurable growth: https://lnkd.in/efJtJ7we #ABM #B2BMarketing #DemandGeneration #UKMarketing #DigitalStrategy

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📈 UK Marketing budgets are shifting. Time to act fast! Marketing leaders don’t want more tools, they want alignment, analytics, and results that move the needle. 📊 Spend this week: Analytics & Data 34% AI Personalisation 29% Content Innovation 22% Customer Journey Optimisation 15% 💡 Vendors with solutions: Get introduced to senior marketing leaders at top UK enterprises and help bridge the gaps before new budgets are allocated. #TheLeadershipBoard #MarketingAlignment #DACHMarketing #EnterpriseMarketing #MarketingVendors #SalesOpportunities #UKMarketing #Analytics #AIinMarketing #ContentInnovation #CustomerExperience

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Don't forget to tune into our latest episode of #TheBigLift with Luke McDermott, Head of Digital Optimisation at Modo25. In this episode, Luke explores why SEO and AB Testing should work hand in hand, and outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KPI's are important to measure the success of your tests, and Luke explains why it is key to set these to keep the balance between testing and SEO. There are lot's of key things, particularly content, you can incorporate into your website to maximise your SEO strategy, and testing techniques allows you to determine the strongest variation of this. Listen to the full episdoe to learn more👇👇👇👇 (Link in comments)

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🚀 AI Is Changing Digital Marketing Faster Than Ever! Manual SEO PPC and paid campaigns can’t keep up with today’s digital pace. UK businesses now rely on AI-driven digital marketing to cut costs boost conversions reshape targeting and scale smarter 📈🤖 Our latest blog breaks it down in simple terms — how AI goes beyond automation to deliver smarter SEO PPC paid campaigns and performance you can actually measure 💡✨ If you want stronger results with less spend this one’s worth your time 👇 🔗 https://lnkd.in/gWZ-8MKS 👉 Consult Genesis Digitech for AI-powered marketing that works genesisdigitech.com #DigitalMarketing #AIMarketing #SEO #PPC #PaidCampaigns #UKBusiness #MarketingStrategy #GenesisDigitech

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𝗛𝗼𝘄 𝗣𝗥 𝗕𝘂𝗶𝗹𝗱𝘀 𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁: 𝗕𝟮𝗕 𝗖𝗼𝗺𝗺𝘀 𝗜𝘀𝗻'𝘁 𝗝𝘂𝘀𝘁 𝗔𝗯𝗼𝘂𝘁 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀. In our latest YouTube deep dive, Grammatik Account Directors Dominic Danson and Rebecca Newton tackle the biggest misconception in B2B communications: that PR should deliver immediate sales results. Spoiler alert - that's not the point, and here's why that mindset is costing your business long-term growth. Link in the comments 👇👇👇👇👇👇👇 #B2BPR #PRAgency #TechPR #Strategy Thanks to Rob @ The Dean Street Podcast Studio

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87% of UK B2B marketers say they’re struggling to prove marketing ROI and over half are asked to justify spend to their C-suite every month. That’s according to a new LinkedIn WARC study and it’s clear this isn’t just a numbers issue. It’s about demonstrating value. At Seed 360°, we do more than report on activity, we connect the right metrics (MQLs, SQLs, CLV) to strategic outcomes. Because when ROI isn't just taught, but felt by your leadership, you're not just executing campaigns, you become a growth partner. Source: https://lnkd.in/euz-MXRu #B2BMarketing #UKBusiness #MarketingROI #GrowthMindset

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Site migrations, redesigns and new domains always come at an SEO risk, so how can you best navigate it to avoid losing out on valuable traffic & visibility? ⚠️ Head of SEO Performance, Charlie Norledge, and Head of Behavioural Science, Mike Weir, explore the risk to organic visibility and why the customer needs to be considered at every stage of the redesign journey Watch the episode below 👇 https://lnkd.in/efnSMkDZ

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📧 Digital marketing tip: Strong subject lines = stronger January open rates. ✨ Keep them short, clear, and curiosity‑driven. 💡 Test variations to see what resonates with your audience. At Digital Edge Strategies, we help UK SMEs fine‑tune email campaigns so every send delivers measurable impact. 👉 Ready to boost your January engagement? Let’s make your emails work harder in 2026. #DigitalEdgeStrategies #UKBusiness #SMEGrowth #EmailMarketing #DigitalMarketing #ButterflyEffect #2026Success

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For our final podcast of the year Jamie takes us through Answer Engine Optimisation (AEO) and how to navigate the application of AEO and why you shouldn't stop working on your SEO. In this episode Jamie breaks down - How to affectively use AEO - How AI has changed - How our personal information is used - Ways you can make changes to help improve your SEO and AEO Listen now: https://lnkd.in/eb8sZk8U #Podcast #AnswerEngineOptimisation #AI #ArtificialIntelligence #SearchEngineOptimisation #Article #Marketing #WebsiteDesign

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B Corp values shouldn't sit in a policy document, they should show up in the systems we use every day. The latest blog from our HubSpot expert, Alexander Costello, explores how principles like transparency, accountability and responsible growth can be built directly into your CRM, from clean data to content-led journeys. This is how we apply B Corp thinking as a HubSpot partner, and why it matters for long-term value. 🔗 Read now: https://lnkd.in/ebJE4JXm #HubSpot #B2BMarketing #BCorp

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Heads of Marketing - inheriting multiple agencies is one of the trickiest parts of a new role. In our latest article, Fractional CMO Huw Waters outlines a pragmatic, low-drama framework to audit relationships, clarify expectations, and fast-track alignment so you can protect pipeline and deliver results. https://lnkd.in/eZVn5gz8

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Episode 14 of Joel Harrison's Trust & Influence in B2B Podcast looks into the trust crisis emerging in B2B advertising. Joel is joined by our very own Daniel Shaw - as they discuss what marketers can do about this new problem facing marketers; and how to get future ready! Watch and listen here: https://lnkd.in/e6fVaHNg

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At B2B Marketing Live UK, we explored a challenge every GTM leader is facing: AI-driven tools and automation are flooding the market but much of it is just noise. Our latest blog, inspired by Mark Walker's keynote “Cut Through the AI Slop: Build Pipeline with Precision ABM,” shows how to turn AI from a source of frustration into a tool for high-impact account based marketing. Learn why generic campaigns fail, how precision ABM drives predictable growth, and how AI + ABM scales campaigns without losing quality. Don’t let “AI slop” overwhelm your team! Read the blog: https://lnkd.in/eNm9y2j9 View Mark’s presentation: https://lnkd.in/ecJATh-Q

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Top Tip 🌟 Start collecting customer questions throughout the year to turn them into short FAQ-style posts to boost search visibility and trust. Want more digital tips? 👇 https://lnkd.in/evwHKgib

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