Goran Candrlic

🚀 My Ultimate Email Marketing Cheatsheet Use this to capture & nurture leads with email marketing 🛠 Tools ConvertKit – Great for creators Active Campaign – Best for segmentation + automation Beehiiv – Clean for newsletters Klaviyo – Top for eCommerce brands Zapier – Automate lead flows from your site 📩 Website CTAs Lead magnet offers Newsletter signup in footer Exit-intent offer with lead magnet Inline opt-ins in blog posts Landing page to collect emails 📬 Welcome Sequence (5 steps) Intro + Origin Story Your Mission + Value You’ll Deliver Top Content You’ve Created Social Proof or Testimonials Light Product Pitch or Offer 🗓 Weekly Newsletter Consistency > Perfection Send 1 email per week that builds trust & delivers value Use a simple 3-part structure: Hook – Something personal or insightful Lesson – What you learned or teach Link – Something to read, watch, or buy 💡 Pro tip: The best newsletters aren’t perfect—they’re consistent, personal, and valuable. Credit: Connor Gillivan

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Vague SEO goals = zero results. Want to actually grow organic traffic, boost conversions, and rank higher? You need SMART SEO goals. In this guide, we break down: ✅ How to set data-driven SEO objectives ✅ Real case studies & proven frameworks ✅ 6 common SEO goals (+ how to achieve them!) Don’t let your SEO strategy run on guesswork. Set goals that deliver real impact.

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How to Pick the Best SEO Company: - Define Your Needs and Goals - Research and Shortlist Potential Companies - Evaluate Each Company's Expertise - Schedule Consultations - Consider Key Criteria - Red Flags to Watch Out For - ...

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How to Pick the Best SEO Company: - Define Your Needs and Goals - Research and Shortlist Potential Companies - Evaluate Each Company's Expertise - Schedule Consultations - Consider Key Criteria - Red Flags to Watch Out For - ...

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Working with a small PPC budget? You're not alone, and you’re not out of options. From setting realistic goals to using smart bidding and targeting less competitive keywords, every decision matters when every click counts. Explore 10 expert-backed strategies to make the most of your pay-per-click investment no matter the size of your budget. Start optimizing! ➡ https://bit.ly/4lQBzCO ✏️: Search Engine Journal #PPC #DigitalMarketing #MarketingStrategy #PaidSearch #AdTips

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Want to see your A/B test results inside GA4? Here’s how to connect Convert in under 3 minutes. What if your A/B test results could sit inside GA4, side-by-side with the rest of your user journey data? They can. And it’s easier than most folks think. In this short walkthrough, Ruben de Boer from Conversion Ideas shows how to connect any Convert experiment to Google Analytics 4: Because when your test data lives inside GA4: - You can compare behavior across control and variation audiences. - You can run deeper analyses, using exploration reports or ad-hoc comparisons. - You can connect experiments to long-term metrics, not just micro-conversions. This integration enhances your entire workflow and expands how you approach experimentation, shifting the focus from isolated snapshots to full-funnel, connected insights. Ruben also shows how to: ➤ Set up project-level integration so GA4 audiences are created automatically ➤ Read variation IDs using Convert’s preview mode ➤ Cross-verify results with free significance calculators like ours Running the test is step one. Interpreting the story behind the data is where the impact happens. We believe in making data easy to access and hard to ignore. GA4 integration is just one step in that direction. #CRO #ABTesting #GA4 #Convert #Experimentation #Data #Optimization #MarketingTools #TestBetter #ExperimentSmarter #ThoughtLeadership

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You’ve improved the design. Changed the copy. Tried a few A/B tests. But conversions? Still flat. The truth: most teams don’t struggle with ideas but with where to start optimizing the funnel. Here’s how top CRO experts approach it. 1. Start where the data points you. Brian Massey, Conversion Scientist at Conversion Sciences, says the data always decides. If users drop off on category pages, start there. If add-to-cart rates are low, focus on product pages. Pro tip: Use GA4 or FigPii to see exactly where people stop and fix that first. 2. Prioritize by effort and ROI. Iqbal Ali, experimentation consultant, recommends scoring each idea before testing. > Small fixes like clarifying pricing or simplifying forms often deliver faster ROI than a full-page redesign. > Use frameworks like ICE (Impact, Confidence, Effort) to choose your first experiment. 3. Optimize both ends of the funnel. Abi Hough, CRO consultant, warns that working in sequence is a trap. > Fix checkout friction while also ensuring ads and landing pages align with user intent. > When both ends improve together, you stop leaking conversions at every step. 4. Begin at the bottom for faster wins. Spencer G., Senior CRO Specialist, often starts from the bottom up. If traffic isn’t an issue, fix the checkout and cart flow first. That’s where small tweaks drive the biggest gains. The pattern is clear: >Let data tell you where users struggle. >Fix the highest-impact problems first. > Keep refining both acquisition and conversion sides. 📊 Read the full guide with examples and expert commentary in the comments section. #CRO #ConversionOptimization #DigitalMarketing #ABTesting #FunnelOptimization #Invesp

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What if all your SEO reporting metrics are wrong? In this episode of E-Coffee with Experts, host Ranmay Rath sits down with Jes Scholz, Marketing Consultant at Jes Scholz Consulting, to flip the script on outdated SEO thinking. Inside the episode: ✅ Why Domain Authority is a myth, what truly drives visibility ✅ How internal links, brand mentions & entities beat backlinks ✅ What AI search and LLMs mean for your brand's future If you’re still chasing keywords and backlinks, it’s time to rethink everything. 🎧 Tune in now: https://lnkd.in/gVNDXBGQ #SEOTruths #DigitalMarketingStrategy #SearchMarketing #SEO2025 #BrandVisibility #ECoffeeWithExperts

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2026 isn’t about doing more. It’s about doing smarter. Agencies are evolving — ✔ AI is speeding up research & delivery ✔ Clients want clarity, not complexity ✔ Remote & hybrid teams are the new normal ✔ Authentic creators are outperforming ads The agencies that adapt will lead. The rest will struggle to keep up. How is your agency evolving in 2026? 👇 #AgencyLife #MarketingTrends2026 #DigitalAgency #AIInMarketing #FutureOfWork #CreatorEconomy #ContentThatConverts #ConcatInsights #2026Trends

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Why agencies lose clients and how to fix it👀 Most agencies don’t lose clients because their work is bad. They lose them because of three silent killers: 1️⃣ Misaligned expectations Clients expect “results” before clear KPIs are even set. Fix: Spend more time onboarding and aligning on measurable outcomes. 2️⃣ Lack of visibility Clients don’t see the progress you’re making. They just see invoices. Fix: Automate reporting and show progress regularly. Visibility builds trust. 3️⃣ Poor communication loops Your team is buried in multiple tools, emails, and Slack messages. Fix: Centralize updates, feedback, and performance data in one place (Synup helps here, by the way, with our white label client portal) Agencies that retain clients longer don’t necessarily do more work; they simply manage relationships better. What’s the biggest reason you think agencies lose clients?

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Do you want to turn more website visitors into customers? Always chasing new traffic? Also prioritize the conversion rate of website visitors you already have! This article about Conversion Rate Optimization (CRO) is packed with insights! It breaks down powerful strategies to maximize your website's potential. CRO isn't just another in a long list of marketing tactics, it fundamentally improves every other marketing tactic you deploy. ‣ Boost ROI without increasing ad spend ‣ Create better user experiences that drive action ‣ Make decisions based on real data, not guesswork ‣ Gain valuable insights about your customers ‣ Build sustainable growth Learn more today: Your marketing budget will thank you! ➡️ https://lnkd.in/ga2PGysz #DigitalMarketing #CRO #ConversionOptimization #MarketingStrategy #WebsiteOptimization

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Manual SEO reporting = growth bottleneck. That was Cardeseo’s reality—2 hours per client report, over 60 hours a month just pulling data. Then they switched to SE Ranking. Now? 🕒 70% less time spent on reporting. No more Friday report marathons. 💼 Scaled from 30 to 200+ clients—without growing the team. 📈 More time for strategy led to real client wins. Read how they did it → https://lnkd.in/gZDf_RXz

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This is for the B2B SaaS founders 👇 Your product is solid. Your content is technical and valuable. But if your website isn't technically SEO-optimised... Your ideal customers might never see it. It could be due to broken site structure, slow mobile performance, crawl issues, etc. However, a Technical SEO Specialist can fix all of this. Wanna know who they are and what tasks they handle? Read this article to gain insights → https://lnkd.in/gPca-S_6

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We’ve integrated with HubSpot – again! 🙌 This new integration allows marketing and sales teams to automatically generate personalized videos within HubSpot workflows—no filming, editing, or production skills required. With video demand at an all-time high, this helps teams save time, streamline processes, and boost engagement across the funnel. Use cases that drive results:  • Lead Nurturing – Automatically send video intros or product overviews based on workflow triggers or lead scores  • Onboarding – Deliver personalized “Getting Started” tutorials to drive engagement and reduce churn  • Event Marketing – Increase RSVPs and engagement with tailored video invites and follow-ups 👉 Learn more: https://lnkd.in/gSdbRpcJ

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