Trowbridge, England, United Kingdom
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I am the Managing Director of Luminal Digital, a leading Online Marketing company in the…

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  • Luminal Digital

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Publications

Projects

  • Website Product Development

    - Present

    To create new website products to sell to our target market. An example being the use of PHP Jabbers - www.phpjabbers.com within our own custom designs to increase levels of functionality. Coincidentally this has increased sales and maximized profits due to shorting the time to develop. This is an ongoing project since technology is ever evolving.

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  • Business Development Project

    -

    Focused sales campaign targeting medium sized companies within similar fields of expertise.

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  • Dementia Care Home - Google Ads

    -

    Client Background
    Our client, a reputable care home specialising in dementia care located outside of London, approached us with the goal of increasing enquiries and occupancy rates. Despite providing exceptional care services, they faced challenges in attracting potential residents due to limited visibility in their target market.

    Our Challenge
    The care home needed to increase its online visibility and attract potential residents seeking dementia care services. Traditional…

    Client Background
    Our client, a reputable care home specialising in dementia care located outside of London, approached us with the goal of increasing enquiries and occupancy rates. Despite providing exceptional care services, they faced challenges in attracting potential residents due to limited visibility in their target market.

    Our Challenge
    The care home needed to increase its online visibility and attract potential residents seeking dementia care services. Traditional marketing efforts were falling short, and they sought a digital solution to reach their target audience effectively.

    Our Solution
    We devised a comprehensive digital marketing strategy centred around Google Ads to target potential residents and their families actively searching for dementia care services. Utilising trackable online forms and phone numbers, we ensured full transparency and accountability for all leads generated through the campaign.

    Implementation

    Google Ads Campaign: We crafted highly targeted Google Ads campaigns focused on relevant keywords related to dementia care, eldercare, and assisted living. Ad copy emphasised the care home's specialised dementia care services and unique offerings.

    Trackable Online Forms: We implemented trackable online enquiry forms on the care home's website to capture leads generated through Google Ads. Each form submission was recorded and tracked to measure campaign performance accurately.

    Trackable Phone Number: A trackable phone number was assigned specifically for the Google Ads campaign. This allowed us to monitor call volume, duration, and origin, providing valuable insights into campaign effectiveness.

  • Mental Awareness Charity - SEO

    -

    Client Background
    Our client, a newly formed charity operating in Scotland, focuses on mental wellbeing and mental health in the workplace. With government funding and oversight, they sought to increase enquiries and raise awareness of their services in the community. They had limited marketing resources and no major form of advertising.

    Our Challenge
    The client faced the challenge of establishing a strong online presence quickly to reach their target audience and fulfil their…

    Client Background
    Our client, a newly formed charity operating in Scotland, focuses on mental wellbeing and mental health in the workplace. With government funding and oversight, they sought to increase enquiries and raise awareness of their services in the community. They had limited marketing resources and no major form of advertising.

    Our Challenge
    The client faced the challenge of establishing a strong online presence quickly to reach their target audience and fulfil their mission of promoting mental wellbeing. With strict government oversight, they needed to implement effective marketing strategies within specific guidelines.

    Our Solution
    We proposed a comprehensive SEO campaign to improve the charity's online visibility and generate enquiries. Our strategy included both on-page and off-page optimisation techniques, along with transparent lead tracking and regular updates to ensure effectiveness.
    Implementation
    Keyword Research: We conducted extensive keyword research to identify relevant terms related to mental wellbeing, mental health in the workplace, and related topics.
    On-Page Optimisation: We optimised the charity's website with targeted keywords, improved meta tags, and enhanced content to improve search engine rankings and user experience.
    Off-Page Optimisation: A sophisticated backlink campaign was implemented within the guidelines provided by the government funding, focusing on acquiring high-quality backlinks from authoritative sources.
    Regular Updates: We conducted monthly account management meetings with the client to discuss campaign results, provide recommendations, and answer any questions or concerns.

  • Office Fitting Company - SEO

    -

    Client Background
    Our client, a prominent office fitting company based in the Midlands, specialises in office refurbishment and rebranding services. Despite their expertise, they faced challenges in generating online leads and desired increased visibility in their target market to drive business growth.
    Our Challenge
    The client sought to increase enquiries and improve their online presence to attract more customers seeking office fitting and refurbishment services. Traditional…

    Client Background
    Our client, a prominent office fitting company based in the Midlands, specialises in office refurbishment and rebranding services. Despite their expertise, they faced challenges in generating online leads and desired increased visibility in their target market to drive business growth.
    Our Challenge
    The client sought to increase enquiries and improve their online presence to attract more customers seeking office fitting and refurbishment services. Traditional marketing efforts were yielding limited results, prompting the need for a strategic digital solution.
    Our Solution
    We implemented a comprehensive organic SEO campaign tailored to improve the client's website visibility and drive qualified traffic. The campaign included both on-page and off-page optimisation techniques, combined with transparent performance tracking and frequent updates.
    Implementation
    Keyword Research: Extensive keyword research was conducted to identify relevant industry-specific keywords with high search volumes and low competition.
    On-Page Optimisation: We optimised the client's website with targeted keywords, improved meta tags, optimised content, and enhanced site structure to improve search engine rankings.
    Off-Page Optimisation: Our team executed a robust off-page optimisation strategy, including link building, content marketing, and social media engagement to increase domain authority and online visibility.

  • Road Resurfacing Company - Google Ads

    -

    Client Background
    Our client, a road resurfacing company in the Southeast, sought to increase enquiries and improve online visibility. With a new website but no significant marketing efforts, they needed a solution to generate leads quickly.

    Our Challenge
    The client faced the challenge of enhancing their online presence with a website that had design flaws affecting user experience and conversion rates. They needed immediate results but had to address these issues first.

    Our…

    Client Background
    Our client, a road resurfacing company in the Southeast, sought to increase enquiries and improve online visibility. With a new website but no significant marketing efforts, they needed a solution to generate leads quickly.

    Our Challenge
    The client faced the challenge of enhancing their online presence with a website that had design flaws affecting user experience and conversion rates. They needed immediate results but had to address these issues first.

    Our Solution
    We proposed a multifaceted approach, beginning with rectifying the website's design flaws before launching a Google Ads campaign. This strategy prioritised user experience and ensured optimal results from our marketing efforts.
    Implementation
    Website Assessment: We conducted a thorough assessment of the client's website, identifying design flaws that could hinder user experience and lead generation.
    Recommendations: We provided actionable recommendations to address the identified issues, focusing on improving navigation, layout, and call-to-action elements.
    Website Updates: The client implemented the recommended changes to optimise their website for better performance and increased conversions.
    Google Ads Campaign: Once the website improvements were in place, we launched a targeted Google Ads campaign to drive traffic and generate enquiries.
    Trackable Metrics: We implemented trackable online forms and phone numbers to monitor campaign performance and ensure transparency in lead tracking.
    Regular Monitoring: We conducted regular meetings with the client to review campaign performance, discuss results, and make necessary adjustments for optimisation.
    Results:
    By addressing the design flaws and launching a targeted Google Ads campaign, we achieved significant results.

  • Taxi Company -SEO

    -

    Client Background
    Our client, a taxi company based in North London, specialises in providing reliable taxi fares, airport transfers, and corporate pickups and returns. With a relatively new website, they faced challenges in generating online enquiries and increasing their visibility in a competitive market.

    Our Challenge
    The client sought to increase enquiries and improve their online presence to attract more customers seeking taxi services in North London. With a new website, they…

    Client Background
    Our client, a taxi company based in North London, specialises in providing reliable taxi fares, airport transfers, and corporate pickups and returns. With a relatively new website, they faced challenges in generating online enquiries and increasing their visibility in a competitive market.

    Our Challenge
    The client sought to increase enquiries and improve their online presence to attract more customers seeking taxi services in North London. With a new website, they needed a strategic digital solution to enhance visibility and drive traffic.

    Our Solution
    We devised a comprehensive organic SEO campaign tailored to elevate the client's website rankings and boost online visibility. The campaign included both on-page and off-page optimisation techniques, coupled with transparent performance tracking and regular updates.
    Implementation
    Keyword Research: We conducted thorough keyword research to identify relevant industry-specific keywords with high search volumes and low competition, focusing on taxi fares, airport transfers, and corporate pickups.
    On-Page Optimisation: We optimised the client's website with targeted keywords, improved meta tags, optimised content, and enhanced site structure to improve search engine rankings and user experience.
    Off-Page Optimisation: A sophisticated backlink campaign was implemented, adhering to Google's guidelines, to build high-quality backlinks and increase domain authority.

Languages

  • English

    Full professional proficiency

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