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Articles by David
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Hubspot AI Grade SwiftERM AI hyper-personalisation for ecommerce email marketing
Hubspot AI Grade SwiftERM AI hyper-personalisation for ecommerce email marketing
Analysis Loading recommendations for the topic: sentiment SwiftERM seems to be generating a generally neutral vibe from…
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The top 30 hyper-personalisation software providersMay 15, 2024
The top 30 hyper-personalisation software providers
Following ever-growing adoption of artificial intelligence in ecommerce marketing, the distinction between…
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1 Comment -
Ecommerce Tracking in Google AnalyticsMay 11, 2021
Ecommerce Tracking in Google Analytics
Ecommerce tracking in Google Analytics – an introduction. By far the most popular tool to help track website…
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2 Comments -
The new customer decision journeyMar 5, 2021
The new customer decision journey
The new customer decision journey. If marketing has one goal, it’s to reach consumers at the moments that most…
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1 Comment -
Ecommerce Marketing Channels, Tactics & ToolsFeb 15, 2021
Ecommerce Marketing Channels, Tactics & Tools
Huge networks, like Google and Facebook, will continue to offer new ways to reach customers and attract more…
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Easter 2021 a catalyst for ecommerce changeJan 26, 2021
Easter 2021 a catalyst for ecommerce change
he country was just beginning to grapple with the pandemic when Easter 2020 rolled around. In the midst of toilet paper…
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The evolving world of UX eCommerce TrendsJan 25, 2021
The evolving world of UX eCommerce Trends
With each passing year, the eCommerce industry evolves, reaches new milestones and expands into new areas. As the…
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How to improve your click through rateJan 14, 2021
How to improve your click through rate
Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. CTR, which stands for…
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1 Comment -
Email Marketing Analytics – what you should knowJun 3, 2020
Email Marketing Analytics – what you should know
Email is a powerful tool that allows marketers to reach their target audience right in their inboxes, and it has the…
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Email marketing strategy and tips for successful campaignsApr 24, 2020
Email marketing strategy and tips for successful campaigns
What is email marketing, and where did it begin? As part of this email marketing strategy and tips for successful…
Activity
5K followers
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David Swift shared thisMost retailers already understand individual consumers better than many systems give them credit for. The Sovereign Manifesto and the Death of Reactive ecommerce through Autonomous Individualisation The global ecommerce landscape has reached a point of systemic failure. That is why autonomous individualisation is not a cosmetic upgrade to automation. That tends to matter more than producing another generic campaign. The objective is not more messaging. It is better timing. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n https://lnkd.in/ejhfiB72
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David Swift shared thisThe strongest ecommerce experiences rarely feel aggressive. They simply feel timely. When you show a customer the exact product they were subconsciously looking for, at the exact time they are historically ready to buy, the “need” for a discount disappears. The commercial point is not more messaging. It is protecting margin by replacing broad incentives with individual relevance. That tends to matter more than producing another generic campaign. The best ecommerce systems usually feel calm, relevant and well-timed. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n https://lnkd.in/es-sD58y
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David Swift shared thisMost retailers already understand individual consumers better than many systems give them credit for. For the modern ecommerce retailer, the question is no longer “Should we automate?” but “Can we afford to remain manual?” In a world where McKinsey, Gartner, and Forrester all point to a 20x revenue multiplier for AI-driven personalisation, the answer is written in the data. The strategic question is whether retail systems can identify intent early enough to influence outcome. Good timing often feels effortless to the consumer even when the system behind it is sophisticated. That is where autonomous individualisation becomes commercially useful rather than simply fashionable. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n
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David Swift shared thisMany ecommerce teams already see the right signals. The challenge is acting while they still matter. When we look at the major trends like Beauty and cosmetics ecommerce takes an advantage At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. The strategic question is whether retail systems can identify intent early enough to influence outcome. Most consumers do not object to relevance when it genuinely feels useful. That is where autonomous individualisation becomes commercially useful rather than simply fashionable. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n
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David Swift shared thisThe difficulty is rarely caring about consumers. It is recognising individual intent quickly enough. The Mathematics of Intent — Why Bayesian Inference is the Future of Fashion Retail Introduction: The Death of the “Average” Customer In the world of independent fashion and footwear, the “average” customer is a myth—a statistical ghost that doesn’t actually exist. The strategic question is whether retail systems can identify intent early enough to influence outcome. That tends to matter more than producing another generic campaign. Retailers tend to perform better when systems support human understanding rather than replace it. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n
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David Swift shared thisThe strongest ecommerce experiences rarely feel aggressive. They simply feel timely. The Sovereign Manifesto and the Death of Reactive ecommerce through Autonomous Individualisation The global ecommerce landscape has reached a point of systemic failure. That is why autonomous individualisation is not a cosmetic upgrade to automation. Good timing often feels effortless to the consumer even when the system behind it is sophisticated. The best ecommerce systems usually feel calm, relevant and well-timed. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n
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David Swift shared thisConsumers are often surprisingly clear about what they want next. True personalisation for a specialist retailer isn’t about shouting louder with marketing campaigns; it is about reflecting the customer’s exact intent back to them through the inventory displayed on their screen. The strategic question is whether retail systems can identify intent early enough to influence outcome. Consumers usually respond well when relevance arrives naturally. That is where autonomous individualisation becomes commercially useful rather than simply fashionable. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n
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David Swift shared thisMany ecommerce teams already see the right signals. The challenge is acting while they still matter. When you automate the surfacing of your inventory, you aren’t “losing the human touch.” You are actually saving it. The strategic question is whether retail systems can identify intent early enough to influence outcome. Good timing often feels effortless to the consumer even when the system behind it is sophisticated. The best ecommerce systems usually feel calm, relevant and well-timed. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n
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David Swift shared thisThe difficulty is rarely caring about consumers. It is recognising individual intent quickly enough. When we look at the major trends like Beauty and cosmetics ecommerce takes an advantage At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. The strategic question is whether retail systems can identify intent early enough to influence outcome. Good timing often feels effortless to the consumer even when the system behind it is sophisticated. Consumers often remember relevance more than persuasion. Commercial advantage increasingly belongs to retailers capable of recognising behavioural movement before declared intent fades. That is why interpretive precision can become more valuable than campaign volume.\n\n
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We didn't set out to start an agency. A brand came to us with a problem. Third-party resellers had taken over their Amazon listing. Causing price erosion, review inconsistency, and fulfilment uncertainty. Their brand looked like a mess and they had no idea how to fix it. They asked if we could help. We said yes. That was The Launchworks. It was never our intention to end up with an Amazon agency. There was no mapping everything out for a perfect launch. Just a problem that needed solving and two people who knew how to solve it. Turns out there were a lot of brands with the same problem. There still are.
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Chris Avery
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I could tell you we’re winning accounts from agencies 10x our size because: We optimise for profit, not ROAS Every decision maps back to POAS, contribution margin, break-even efficiency, and cashflow. We model SKU economics before we scale Margin tiers, elasticity, SKU-level contribution. Spend follows economics, not instinct. We structure PMax around margin, inventory, and merchandising No “single PMax and pray.” We protect profitable SKUs and control the mix properly. We pace budgets against financial targets, not platform nudges Forecasting, stress-testing, daily pacing. Scaling only happens when the numbers say yes. We operate across marketing, finance, ops, and merchandising Because profitable growth doesn’t live inside the Google Ads UI. We give founders clarity, not noise No dashboard theatrics. Just a straight line from spend to net contribution. But honestly? Maybe it’s just that we’re… alright people? And in this industry, that seems to be a surprisingly high bar.
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Haseeb Ahmed
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Here’s a full breakdown of how we manage email deliverability across multiple eCom brands, without relying on third-party consultants. ✅ Proper list hygiene ✅ Segment exclusions ✅ Sunset flows ✅ DMARC, SPF, DKIM setups ✅ And why the Promotions tab isn't your enemy Plus, tools like MXToolbox and Google Postmaster are non-negotiable. Let me know if you want the SOP docs I mentioned.
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Habibur Rahman
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Full-Service Digital Agency for UK SMEs That Want Real Growth Here’s the thing. Most UK small and medium-sized businesses do not fail because of bad ideas. They fail because their digital setup is fragmented. One agency builds the website. Another handles SEO. Someone else runs ads. No strategy connects any of it. That is where a full-service digital agency for UK SMEs actually matters. At Habizen, we do not sell random services. We build connected digital systems designed to generate leads, enquiries, and long-term growth for UK businesses. A strong website without SEO will not bring traffic. SEO without conversion-focused design will not bring leads. Branding without consistency will not build trust. UK buyers are sharp. They research, compare, and decide quickly. Your digital presence must look credible, load fast, rank well, and guide visitors clearly toward action. What UK SMEs usually need is not more marketing. They need clarity, structure, and execution that works together. This is how Habizen operates: ✓ Strategy first, not guesswork ✓ Design built for UK audiences ✓ SEO focused on buyer-intent keywords ✓ Branding that makes your business look established ✓ Digital marketing that supports long-term growth If you are tired of juggling freelancers or agencies that do not communicate, a full-service digital partner changes everything. One strategy. One direction. One accountable agency. Habizen works with UK SMEs that want to grow properly, not randomly. If your business is ready for a digital setup that actually supports sales and enquiries, let’s talk. Book a free consultation and see what a connected digital system looks like. Website: https://zurl.co/JwyGB #FullServiceDigitalAgencyUK #DigitalAgencyUK #UKSMEs #UKBusinessGrowth #WebDesignUK #SEOAgencyUK #DigitalMarketingUK #Habizen
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Kev Wiles
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So, let’s get into some of the core areas in which Grenade could look at improving discovery signals, strengthening technical SEO and expanding opportunity and demand across Google. Missing Header Tags We all know from a pure SEO perspective the importance of ensuring header tags are optimised around core terms related to each collection and page you’re trying to rank within Google. However this is becoming more and more important for LLM’s and being able to extract key information from landing pages as quickly as possible. Generic Frequently Asked Questions While Grenade are making use of FAQ’s on core lading pages these are currently the same static element being replicated across every page, meaning overall they’re not actually adding much unique value to the shopper journey and from an LLM perspective there are key opportunities being missed which could be directly answered on collection pages that could result in improved visibility across a range of secondary related search terms such as example.
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Shwetank Tamer
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Elaine B.
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Every time I step into a new Google Ads account, I look for these three red flags right away: ❌ No conversion tracking ❌ Irrelevant search terms wasting budget ❌ Traffic going to the wrong page It doesn’t matter how clever the ad copy is or how high the clicks are — if these three aren’t locked in, you're likely losing money. The good news? They’re all fixable. Start here before you even think about scaling. #GoogleAds #PPC #PaidSearch #DigitalMarketing #MarketingTips #LeadGeneration
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Ankit Shrivastava
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Robert Deans
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One of the biggest CRO mistakes? Optimising for outcomes without understanding behaviour. Conversions don’t happen in one moment. They happen through a chain of small decisions... micro-conversions. When a test doesn’t “move revenue”, it doesn’t always mean it failed. Sometimes it changed behaviour earlier in the journey, and that’s where the signal is. Better testing isn’t about more experiments... It’s about measuring the right behaviour. We wrote a short piece on how micro-conversions give clearer, faster answers: https://lnkd.in/e2HQz4v7 #ConversionRateOptimisation #CRO #Testing #DigitalGrowth
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Gari L.
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The #1 mistake brands make on Amazon… …is copying their DTC strategy. 👇 Here’s what to do instead. Your website is built for experience. Amazon is built for speed, comparison, and brutal competition. So many brands make the same mistake: They lift their DTC content and drop it straight onto Amazon. And then wonder why performance flatlines. Because on your site? Shoppers browse, scroll, explore. On Amazon? They skim, compare, and decide in seconds. One client we worked with had gorgeous DTC content: ✨ Lifestyle photography ✨ Story-led descriptions ✨ Designer page layouts But on Amazon, it just didn’t land. Shoppers weren’t seeing the value and the numbers showed it. Here’s how we rebuilt their top listings for marketplace intent: ✅ Benefit-first product titles ✅ Designed scroll-stopping images ✅ Answered real customer questions Different platforms demand different thinking. What works on your DTC site won’t necessarily win on Amazon, Walmart, or Mercado Libre. If you’re scaling across marketplaces… stop repurposing. Start rethinking. Want to know if your Amazon content is costing you growth? 📩 DM us if you want to find our more or schedule a call with us. https://lnkd.in/ekW94pUh #ecommercegrowth #marketplacecontent #pdpstrategy #retailmedia #theagency
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Rasa Sosnovskyte
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After the Google API leak, we still don’t know for sure how much weight titles carry, but evidence suggests they continue to influence ranking and click behaviour. Key takeaways from Shaun Anderson’s latest breakdown 👇 ✅ Keep it under 60 characters / ~600px - anything longer risks truncation. ✅ Front-load key terms - early words get more weight in Google’s systems. ✅ Match search intent - make the click feel like the next logical step, not clickbait. ✅ Add your brand only if it builds trust or recognition. ✅ Write for clicks, not bots - the best titles grab attention and deliver on the promise. ✅ Avoid duplicates - Google will happily pick its own if you don’t give it a clear one. ✅ Test & refine - real CTR data > any keyword tool.
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Kasey Young
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Most owners believe “standing out” means better ads or dropping their prices. This honestly just deepens your race to the bottom. The main patterns I’ve seen after hundreds of audits: Generalists ➞ Fight on price Winners ➞ Redefine their category And this isn’t just for fancy Ecommerce businesses or SaaS products, this for all businesses (trades, real estate, accounting). If you stay in the pack, all you’ll do is compete on price or promises (which everyone ends up doing the same). Your margins will inevitably shrink and growth will stagnate. The better move is to create the “category of one” > focus on owning a problem that no one else fully solves or specialises in. Examples: ➤ Construction company turning into a “Commercial Fit-Out Experts” Premium pricing, project pipeline spanning 6-9 months ahead. ➤ Skin care clinician repositioning to an “Acne Specialist” Clear + repeatable SOP’s, bookings doubled in 3x weeks (true story) ➤ An electrician focuses on smart home integration and EV charging. His positioning aligns solely on being the “Electric and Smart Home Specialist” The Results = higher average job value, stronger referral network I even did this myself by refusing to be another stock-standard “digital marketing agency” (you can see what I mean on the website). Just think about this logically for a second. If you needed heart surgery, would you go to a general GP or someone who specialises only in cardiothoracic procedures? Or if you were structuring your wealth post-business sale, would you go to a general financial advisor, or someone who specialises only in founder liquidity events and tax optimisation? Exactly. Nobody wants the generalist. Most owners and founders hesitate because they fear specialising shrinks their market and “I’ll get fewer opportunities”. It doesn’t - it shrinks the competition and expands the margin on every deal you close. I’ve also seen in my experience that specialising also doesn’t mean you can’t do the other work. Once most of my clients deliver exceptional value to their customers, they naturally just become their “go-to” person within their field. It’s honestly just about getting that one foot in the door and making them so exceptionally happy that they don’t even want to look anywhere else. The narrow door opens the whole house once they see you actually fix what the others only promise. I’m curious though, to all owners and founders reading this - what problem do your favourite clients keep coming back to you for and makes you stand out in the herd?
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Myles Robinson
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Shopify client wins with rapid success. Here's what we did (which improved clicks within 3 weeks!) 1. We internally linked this site within the first week of getting control. It was weak, and the previous agency missed the internal links. 2. We updated all headings throughout the store, which was also weak 3. Did the Essheo Reddit link service, which seems to bring fast AI search improvements (2-3 week increases in visibility) 4. Ensured that CTA's throughout the site are prominent in the blog content so that educational traffic can convert into sales. That's it, really simple, but overlooked by the previous agency. It's actually not often I see a very good internally linked site. The ones that are usually high-ranking. #seo #clientwins #easy
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Moiz Shah
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How We Ranked a Vape Client in the UK Without Using Ads – A Real SEO Win Last year, we onboarded a unique client from the UK’s vape industry—a niche with significant restrictions on paid advertising due to Meta’s special ad category policies. This meant no Facebook or Instagram ads, making traditional digital marketing extremely limited. But we love a good challenge! 📌 Our main objective: Increase e-commerce sales through organic methods 📌 The obstacle: No paid ads allowed on social media platforms 📌 The solution: A strategic, long-term SEO campaign Here's what we did: ✅ Conducted in-depth keyword research tailored to the niche ✅ Optimized every product page with search intent in mind ✅ Built high-quality, relevant backlinks ✅ Created user-centric blogs designed to drive both traffic and conversions ✅ Navigated Google’s algorithm while remaining compliant with content restrictions related to vape products As a result, nearly all products now rank in the Top 3 positions on Google. In competitive SEO terms, those top 3 positions are as good as number 1, since they dominate user clicks. This success story reinforces how powerful SEO can be—even in ad-restricted industries. If you're in a niche where traditional digital advertising is limited, let’s talk about how SEO can work for you too
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Anni Kristiina Salo
Tracklution • 5K followers
Remarketing used to be easy. Meta and Google could just spy people across the web, but not anymore. Now, if you want your remarketing to work, you need to tell Meta and Google EXACTLY what users did on your website (and who it was). And if you're not sending product-level data (what they browsed, what they added to cart and so on), your retargeting ads are going to be either generic or irrelevant. Plus, if your tracking setup is weak, you're typically missing 10-30% of your data. That means your remarketing audiences are also up to 30% smaller than they should be. And that's not good at all.
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1 Comment -
Dean Maskell
Dean Maskell - Fractional… • 5K followers
Why do so many retailers end up with average Google Ads performance? After hundreds of reviews, the pattern’s clear: 1. Google makes it look easy. Smart campaigns, AI buttons, Performance Max. “Switch on and go.” 2. Brands treat it as admin. A checklist task, not a growth lever. 3. The damage isn’t obvious right away. Budgets leak quietly, numbers look fine on the surface. 4. Trust is misplaced. Reps push spend. Some agencies tick boxes. Few talk about profit. 5. Most leaders haven’t seen what great looks like. If you’ve only known “good enough,” you assume that’s the limit. But it isn’t. Done right, Google Ads can be a profit engine. Done wrong, it’s an expensive experiment. If your results feel flat, ask yourself: who’s really running the account and what are they optimising for?
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2 Comments -
Azri M.
CopycatsCapital • 732 followers
Scaling ads is easy. Scaling profit is hard. Most operators only realise the difference after the margins disappear. I’ve seen ecommerce founders double their ad spend and celebrate the revenue spike… only to realise later that their margins quietly collapsed. More traffic. More orders. But less real profit. Before increasing ad spend, there’s one question I always ask: What happens to the margin if CPA increases? That one number can decide whether scaling ads grows the business… or slowly kills it. That question is what led me to build a simple survival calculator. Something I use to test scaling before spending more. Still refining it. But it’s already changed how I evaluate campaigns. If you're curious, it's on my profile.
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Nathan Gurd
Revnu Group • 4K followers
I’ve run ads for some of the biggest home improvement companies in the UK, putting well over seven figures through Meta. Here’s what I’ve learned: 1. Lead quality beats lead quantity More leads doesn’t mean more revenue. A lower CPL doesn’t mean “better.” I’d rather send a client 20 high-intent enquiries that convert than 135 unqualified ones that waste time. Tip: Ask smart qualifying questions and use conditional logic on landing pages to filter out time wasters before they reach your team. 2. Content drives performance Ads alone won’t carry you. You need high quality content that speaks directly to your ideal customer, shows your team, demonstrates your process, and builds trust. Quality content doesn’t just look nice, it multiplies the performance of your ads. Tip: Founder led content performs well in this industry. 3. Momentum wins A one off ad or a random boosted post won’t make you rich. To scale your business, you need campaigns that - Raise awareness - Speak directly to your ICP - Build trust - Guide people to take action Momentum turns ad spend into predictable revenue and it takes time, consistency, and a real plan. 4. Systems beat luck Scaling isn’t magic, it’s process. Targeting, creative, landing pages, follow up, and scaling frameworks all need to work together. When each part of the funnel is dialled in, campaigns become predictable revenue machines. 5. Stop talking just about yourself Customers don’t care about your awards or how long you’ve been in business. They care about their pain points, why you’re the better choice and how easy and stress free it is to work with you. Make action effortless: "10-15 seconds to submit a form" "no obligation" clear next steps. 6. Follow up speed is everything If leads come in and no one contacts them for hours (or days)… you’re burning money. Call leads within 5 minutes and watch your conversions go through the roof. Marketing for home improvement companies isn’t guesswork. When you get it right, every pound spent turns into predictable leads, predictable revenue and a business that scales month after month. If you want an ad system that pulls in consistent, high-intent enquiries every month, send me a message and I’ll walk you through what we’d do for you.
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David Bryan
David Bryan SEO • 909 followers
Trying to rank for “men’s t-shirts”? Good luck competing with ASOS.com and Next. One of the biggest mistakes smaller or niche eCommerce brands make is chasing huge head terms they can never realistically own. Google knows where people want choice, and it rewards the sites that give it. If you’re a smaller, higher-quality brand, you’re not going to win “men’s t-shirts” against marketplaces with thousands of SKUs. So what should you do instead? ➡️ Find the intersections of what you sell and what your customers actually search for. Think “100% organic cotton t-shirt” or “long-line organic tee” instead of the generic head term. ➡️ Build category and subcategory pages that match those intent signals. ➡️ Use PDP content to show why your collection is different: fit, fabric, provenance. Stop chasing volume for volume’s sake. Focus on intent, relevance and the customers who actually want what you sell. Want help mapping intent to the pages you should actually be building? DM me.
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5 Comments -
Sonal Motghare-Balpande
SMB Tech Solution • 2K followers
I checked 10 e-commerce websites last week. 6 of them were running outdated or end-of-life Magento versions. These weren't small hobby stores. Some had 1000s of monthly visitors. One was a well-known UK luxury brand. And none of them knew. Outdated Magento means: → No security patches from Adobe → Customer payment data at risk → Checkout failures during your busiest seasons → One bad incident away from losing customer trust permanently The scariest part? It's completely invisible until something goes wrong. So I'm doing something about it. I'm offering FREE Magento Mini Audits this month. Here's what you get: ✅ Current version & EOL status check ✅ Known vulnerability report ✅ Upgrade recommendation No admin access needed. Results in 24 hours. No pitch at the end. If you run a Magento store or know someone who does — DM me. #Magento #Ecommerce #WebsiteSecurity #MagentoMigration #EcommerceGrowth
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