Rebecca Jones

Microcopy can be your secret weapon when it comes to improving your conversion rate. Time and time again we've seen that adding a small snippet of copy can be the difference between a customer completing a checkout or dropping out in confusion. The attached document explains some of the most effective ways to use microcopy but if you don't have the time for that, here's the TLDR: 1️⃣ Managing user expectations by telling them the information they'll need to provide in the form 2️⃣ Providing specific instructions on the information needed 3️⃣ Explain why you need user's sensitive personal information 4️⃣ Making the benefits of completion clear 5️⃣ Reinforcing the brand voice 6️⃣ Providing clear, helpful error messages Have you seen any effective / fun uses of microcopy on forms? Share any examples below. Key Takeout - Review your forms to see if any of these uses of microcopy can help smooth the user experience towards a successful completion.

8

5 Comments

Trying to get your local business found on Google? Local SEO can sound confusing – but it doesn’t have to be. Here’s a friendly, plain-English guide I wrote to help Hampshire and Surrey businesses get started (even if you’ve never touched SEO before): https://lnkd.in/eww-cyJj

3

For most web designers, building a great-looking website is only part of the job. Clients increasingly want more than clean layouts and responsive pages, they want enquiries, leads and proof that their website is actually doing something for their business ... #WebDesign #EffectiveWebsites #LeadCapture #BusinessGrowth #ResponsivePages https://lnkd.in/ek29PpyV

2

Magento used to be the only enterprise option if you wanted control. Now you have choices. Shopify for speed. Open source like Venger for flexibility. Custom when you need total ownership. The entire e-commerce development conversation is shifting. Full episode: https://lnkd.in/eEaSp4fE

2

Send yourself a test email from your WordPress contact form. Now check your spam folder. Found it? So did your customers. Every enquiry, every order confirmation, every password reset. All landing in spam because PHP mail() sends email with zero proof of identity. 3 million sites installed a plugin to fix this. The plugin is a workaround. The actual fix takes 10 seconds in your hosting panel. 👉 Link in the comments. Includes a free tool to check if your domain passes. How many enquiries have you missed without knowing? #WordPress #EmailDeliverability #DKIM #DMARC #SmallBusiness

This is a clutch SEO hack for any local business owner with a Google Business Profile. Most people think Google only looks at your star rating. It doesn’t. Google also analyses the actual words used in your reviews, and uses them to better understand your business. It then matches those keywords to what people are searching for. So if your reviews mention: • what you do • what you’re known for • and where you operate You’re far more likely to show up in those local search results. Next time you’re asking a customer for a review, guide them slightly. Encourage them to mention the service and the location. Simple change, but it can have a real impact on your visibility in Google Maps. This is exactly the kind of detail we focus on at RankConvert, the small things that compound into real growth.

1

Your website could have the best content in your industry. But if Google can’t properly crawl it, none of that matters. This is what technical SEO is — and most UK small businesses are getting it wrong without realising. We see it constantly in our audits: → 29% of UK sites fail Core Web Vitals thresholds (Hostingstep, 2025) → The average UK SME site takes 4.7 seconds to load on mobile. Google wants under 2.5 → Nearly half of all websites fail at least one of Google’s three core performance metrics → Cookie consent banners - which every UK site needs for GDPR - are silently destroying page speed scores The worst part? These are all fixable. Most in under an hour. But you can’t fix what you can’t see. And most business owners have no idea their robots.txt is blocking crawlers, their sitemap is broken, or their mobile site is missing structured data. Technical SEO isn’t the exciting part of marketing. Nobody’s posting about XML sitemaps at dinner. But it’s the foundation. Get it wrong and everything you build on top - content, ads, social - underperforms. Get it right and you’re already ahead of 45% of your competitors.

3

1 Comment

Card attacks on WooCommerce are really a big problem. I believe OPMC’s fraud prevention software to be one of the best out of the box plugin solutions on the market to prevent card attacks, and we’re really pleased with the reviews we get saying that it works really well to instantly stop card attack issues. It has been a big part of the past 12 months for the OPMC team to be working on the effectiveness of our fraud prevention software, against card attacks. Our aim is to continually improve the effectiveness of our card attack prevention features, such that out of the box it’s reliable for everyone. And this is already mostly the case. But there are always going to be new attacks, new approaches and so we’re always paying close attention to those. In the meantime, we work with clients on the daily to better understand how they’re being attacked and how we can best prevent that from happening. Just gonna drop a link here if you know someone who might need this… https://lnkd.in/gm7xbwK4

6

We don't work with Browser Extensions. 🚫 Yes, you do! I've run our Browser Extension Watch on a very large fashion brand. There were 7 extensions live. From the UTMs, I can see that they use a mix of different affiliate platforms to monetise, with some using more than one. The table shows what platforms each extension uses. Only one uses the actual ID associated with that extension; the rest use subnetworks, shopping platforms, and voucher site IDs. Maybe the voucher site IDs are fine, although this is often a tickbox people don't realise exists. A subnetwork that claims to be for influencers, or premium content subnetworks, shouldn't be associated with extensions. This is the pattern with almost anyone we speak to. They say they don't work with extensions, and then we show them how they are being exploited via subnetworks, voucher code sites with hidden tickboxes, or any other way to get on. If they do work with extensions, it's often on a low commission %. By using subnetworks the extensions can bypass this and get a higher %. It's a total wild west. These extensions will clean up over peak times when everyone is looking for discounts. #AffiliateMarketing

30

14 Comments

At Blink SEO, been talking a lot recently about how what we do isn’t really what most people would consider SEO or PPC anymore - instead it's something we've been referring to as "structural upgrades" for Shopify stores. Here’s what that means. When we take on a large catalogue Shopify store, we don’t start with content calendars or keyword plans. We start by getting under the hood - fixing taxonomy, rebuilding templates, and cleaning up filters and navigation. Over the years we've seen that this is the work that makes the real difference. If your attributes are messy or your collections don’t match how people actually shop, no amount of blogs or backlinks will fix it. So we get hands-on. We tidy the catalogue, rebuild the pages, and make the whole system work the way it should. It’s not flashy, but it’s the work that makes every channel - paid, organic, whatever - perform so much more effectively.

17

6 Comments

The digital landscape has shifted dramatically since my blogging hiatus. Where traffic once came from diverse sources - blog aggregators, Twitter, client networks, industry meet-ups - today it is almost entirely LinkedIn driving readers to my content... - https://lnkd.in/eBeEnC2G

9

Launching a brand NEW feature on your WordPress site? Please don’t skip the essential testing steps! We’ve outlined what you need to check before you hit “go live” from backups to usability and performance. Read more: https://lnkd.in/eKxn5rr9 #WordPress #WebDevelopment #Testing

2

1 Comment

I checked 10 e-commerce websites last week. 6 of them were running outdated or end-of-life Magento versions. These weren't small hobby stores. Some had 1000s of monthly visitors. One was a well-known UK luxury brand. And none of them knew. Outdated Magento means: → No security patches from Adobe → Customer payment data at risk → Checkout failures during your busiest seasons → One bad incident away from losing customer trust permanently The scariest part? It's completely invisible until something goes wrong. So I'm doing something about it. I'm offering FREE Magento Mini Audits this month. Here's what you get: ✅ Current version & EOL status check ✅ Known vulnerability report ✅ Upgrade recommendation No admin access needed. Results in 24 hours. No pitch at the end. If you run a Magento store or know someone who does — DM me. #Magento #Ecommerce #WebsiteSecurity #MagentoMigration #EcommerceGrowth

1

🚀 Build smarter, faster, and cleaner with the We Dev Toolkit WordPress development just levelled up. If you're juggling multiple sites, plugins or themes, the We Dev Toolkit is your new best mate. Designed by developers for developers, it’s the all-in-one solution that streamlines your workflow and supercharges your productivity. 🔧 What’s under the hood? ✅ Linter – Keep your code clean and consistent ✅ Unit Tester – Catch bugs before they catch you ✅ Path Mapper – Smart routing made simple ✅ Local Dev Environment – Spin up projects in seconds ✅ Browser Sync – Real-time updates across devices ✅ Plugin & Theme Builders – Manage multiple builds with ease ⚡ Speed that speaks for itself Builds take just 1–3 seconds on a 10-module, multi-plugin setup. And yes—it outputs minified, obfuscated code ready for production. Whether you're managing one site or a dozen, the We Dev Toolkit keeps things safe, slick and seriously efficient. Built in collaboration with We Dev Digital Ltd, this toolkit is a game-changer for agencies, freelancers and in-house teams alike. 💬 Ready to simplify your WordPress workflow? #WordPressDevelopment #DevTools #WeDevToolkit #WebDesign #PluginBuilder #ThemeBuilder #AgencyTools #DigitalEfficiency #BuiltForDevelopers #TechInnovation #ProductivityTools #WebDevUK

2

2 Comments

Time and time again when auditing ecommerce sites I encounter the same opportunities that relate specifically to collections pages. This video looks at opportunities for collection page optimisation relating to: - Clear competitor gaps - Thin or irrelevant collections - Subcategory opportunities - Using Search Console to inform page updates or logical collections expansion - Internal link development across existing content - Using internal search data to inform opportunities (outside of third-party tools)

9

1 Comment