ZenABM

Most ABM teams build their target account list on day one and never touch it again. That's not a strategy. That's a snapshot. Your target account list isn't a spreadsheet you build once. It's a living system that gets better with every signal. Every ad click, every content view, every website visit tells you something. Accounts that were cold last quarter might be warming up now. Accounts you were chasing might have gone silent. The teams seeing real pipeline from ABM? They're not just building lists, they're updating them constantly based on what the data is telling them. Here's our 5-step framework for building one that actually works ↓ How do you build your target account list? Drop your process below 👇 #ABM #LinkedInAds #B2BMarketing #AccountBasedMarketing #DemandGen #TargetAccounts

London's First Linkedin ABM Meetup - ✅ 🍕 WHAT A NIGHT! Thank you all for joining us on our first live meetup + workshop + panel discussion wrapping up our 4-week ABM bootcamp - with four amazing experts from the Bootcamp sharing their knowledge on stage! 🔥 🎤 Emilia Korczynska (VP Marketing, Userpilot) → How she built $ multi-million LinkedIn ABM program (using ZenABM - try it for free here: https://lnkd.in/dmnR7FhX ) → A technical walkthrough on building a LinkedIn ABM program - real benchmarks, real campaign structure, the kind of stuff you can apply the next morning (Reverse-engineering revenue goals into campaign budgets) → Real benchmarks from 200+ LinkedIn ABM campaigns - read more here: https://lnkd.in/e9-kaczY 🎤 Casper Emil Sciuto Rouchmann (Founder, SparkForce) → ABM in 2026 - the "ups and downs of the old dog" → What's actually working (and what's not) across B2B SaaS clients in the US & Europe → Why you should always talk to sales first... Watch a replay of this talk from our bootcamp here: https://lnkd.in/e5ZKdSw2 🎤 Panel with Emilia, Casper, Katya Tarapovskaia, founder at YouStellar | 6Sense & HubSpot Agency & Joana Petrova - Global ABM partner at PageUp - where the speakers answer rapid-fire questions on ABM personalization with AI, tactics that still work (and those that don't) in 2026, and their most expensive lessons 😬 Recording coming soon! Also a big shoutout to four great ABM companies - Turtl, SparkForce, Rocket SaaS & YouStellar | 6Sense & HubSpot Agency - for communication partners on the event - now off to plotting the next one, which - rest assured - will be even more 🔥🔥🔥🔥 See you next time 😽

Tonight in London 🇬🇧 Our First Offline ABM meetup is happening and there are still a few spots left. Here's what we're covering: 🎤 Emilia Korczynska (VP Marketing, Userpilot) → How she built $5M+ in pipeline using LinkedIn ABM → Reverse-engineering revenue goals into campaign budgets → Real benchmarks from 200+ LinkedIn ABM campaigns 🎤 Casper Emil Sciuto Rouchmann Rouchmann (Founder, SparkForce) → ABM in 2026 — the ups and downs of the old dog → What's actually working (and what's not) across B2B SaaS clients in the US and Europe Then 🎤 Panel with Emilia, Casper, Katya & Joana Petrova → Q&A panel, free pizza, and networking with B2B marketers who actually run ABM. 📍 Buzzspace Coworking, Shoreditch 🕡 Doors at 6:30 PM. Talks start at 7:00 PM. If you're in London tonight and running LinkedIn Ads or ABM come through. Link in comments 👇 #ABM #LinkedInAds #B2BMarketing #AccountBasedMarketing #London #Meetup

Wow! 🏁 Week 4 - the final week of the ZenABM ABM Bootcamp 2026 🚀 - is officially done! 🤩 Thank you for your participation, feedback and massive support! If you've been following along and doing the worksheets - you now have everything you need to launch your first LinkedIn ABM campaign. Not quite ready yet? Test your knowledge and get a certificate of completion (link below 👇) Here's what we covered across 4 weeks: 𝗪𝗲𝗲𝗸 𝟭 - Foundations - ABM Strategy & Target List Building → ABM campaign strategy & budget planning with Emilia Korczynska → Target account list building with Clay → LinkedIn Ads deep dive Q&A with Gabriel Ehrlich 𝗪𝗲𝗲𝗸 𝟮 — Building Blocks - offers, landing pages, list refining → Irresistible ABM offers that actually convert with Ishaan Shakunt → Landing pages that work — with Tas Bober → Pipeline revival for closed-lost deals with Stefan Repin 𝗪𝗲𝗲𝗸 𝟯 — Advanced Tactics - TLAs, follow up, avoiding mistakes → Thought Leader Ads for ABM — with Tim Davidson → Automated follow-up sequences for engaged accounts with Bill Stathopoulos → ABM for lean teams — with Veronika Vēbere 🐝 Vebere → Full-stack multi-channel ABM — with Joana Petrova → Campaign setup mistakes that kill performance — with Maximilian Herczeg 𝗪𝗲𝗲𝗸 𝟰 — Launch & Optimize - how to launch your campaigns effectively → LIVE campaign launch walkthrough (the 4 default settings that silently burn your budget!) with Nihal Ahamed M and Emilia Korczynska → Enterprise GTM systems & the BAM Framework — with Kamil Rextin → Live ad teardown with real performance data Some things that surprised even us: 📊 TLAs delivered landing page clicks at $1.78 vs. $9.64 for image ads. Same audience, same budget. 5x cheaper. 📊 The "ugliest" ads — text-heavy, bullet points, product screenshots — outperformed polished creative for warm audiences. 📊 47% of leads at one company were never touched by sales. The campaign worked. The system was broken. (Kamil Rextin from 42 Agency dropped this one and it changed the conversation.) 5 core workshops. 10 guest experts. 19 recorded sessions. 1 complete ABM playbook. All recordings are free on YouTube (playlist link in comments). Massive thank you to every speaker who shared their expertise: Tim Davidson, Kamil Rextin, Maximilian Herczeg, Veronika Vēbere, Joana Petrova, Tas Bober, Stefan Repin, Ishaan Shakunt, Ali Yildirim🌲, Philip Ilic, Katya Tarapovskaia, Patrick Spychalski, Casper Emil Sciuto Rouchmann , Gabriel Ehrlich, Bill Stathopoulos, and Nihal Ahamed M. Now - go. Go launch your campaigns. That was the whole point 🚀

4 weeks of sessions. World-class speakers. Frameworks, playbooks, and live workshops. And now, it's YOUR turn. Today is the final day of the ZenABM Bootcamp, and we're closing it with something special. Live Workshop: Your ABM Ads Teardown Emilia Korczynska (VP of Marketing Userpilot) is reviewing YOUR campaigns live 🔥 🔥 Think of it as a free ABM consulting session. Bring the ads you've created during the bootcamp. Ask about your strategy. Get feedback on messaging, formats, and targeting. Find out what CTR you should actually be aiming for. Emilia will go deep. She'll go clear. And you'll walk away knowing exactly what to fix. What you'll get: → Live teardown of real ABM ads and campaigns → Direct expert feedback on messaging, formats, and targeting → Practical optimization ideas you can apply immediately → How to improve CTR, engagement, and pipeline impact This is the session you don't want to miss. 📅 Today | 9:30 – 11:00 AM GMT See you inside 😁 #ZenABMBootcamp #ABMBootcamp #ZenABM #ABM #B2B #SaaS

Enterprise GTM is a different game. The inbound playbook that works for SMB? It breaks down when selling to an enterprise. Different buyers. Different buying process. Different systems. That's exactly why we're closing out our guest lecture series with Kamil Rextin. Kamil is the General Manager of 42 Agency, a B2B growth agency helping SaaS companies scale demand generation and build RevOps infrastructure. Today, he's giving us a deep dive into Enterprise GTM Systems. What you can expect: → Scalable GTM architectures for enterprise teams → How to coordinate orchestration across marketing, sales, data, and ops → Building systems that align functions instead of creating silos → What actually works when selling to enterprise buyers This is our LAST guest lecture of the bootcamp. Don't miss it. 📅 Today | 7:30 PM GMT Haven't registered yet? → https://lnkd.in/eeFTf4Ti See you there. #ZenABMBootcamp2026 #ABM #SaaS #EnterpriseGTM

🔥 Week 3 of the ZenABM ABM Bootcamp = wrapped. And it was BIG 🤩 From Thought Leader Ads with Tim Davidson, through automated follow-up to engaged accounts with Bill Stathopoulos, to campaign setup mistakes that kill performance with Maximilian Herczeg - we covered a ton of must-knows so you can LAUNCH your campaigns safely...and launch we will! It's the final countdown - WEEK 4 is the LAUNCH week! 🚀💥 Join us to learn how to launch your campaigns (and if you're ready - do it LIVE!): 🟢 TUESDAY, FEB 17 Core Workshop 4: LinkedIn Ad Campaign Setup Review & Launch 9:30–11:00 AM GMT / 10:30–12:00 CET https://lnkd.in/exefH8y6 🟢 THURSDAY, FEB 19 Core Workshop 5: Your ABM Ads Teardown 9:30–11:00 AM GMT / 10:30–12:00 CET https://lnkd.in/eKjTkxFG + GUEST Lecture by Kamil Rextin on Enterprise GTM Systems! 🟢 WEDNESDAY 18 Feb 2026 (Wed), 7:30 PM How to design enterprise-grade GTM systems that align marketing, sales, data, and operations. + 🇬🇧 #London folks - we’re closing the Bootcamp with a LIVE event on Feb 24 with 5 speakers on stage. Don’t miss it! ...and if you missed Week 3, the recordings are live 👇 🎙 TLAs for ABM (Tim Davidson) https://lnkd.in/ebC495CB How to use Thought Leader Ads strategically in ABM — who should post, how to structure distribution, and how to turn “low-engagement” posts into real pipeline. 🎯 Follow-up to engaged accounts (Bill Stathopoulos) https://lnkd.in/eaq4ZPzh How to turn LinkedIn ad engagement into automated, personalized multi-channel outreach using fit, behavior, and contract value scoring. 🏠 ABM for lean teams (Veronika Vēbere 🐝 ) https://lnkd.in/eN8-WWiW How to run defensible, revenue-focused ABM pilots with limited budget, realistic expectations, and tight sales alignment. 🎯 Full-stack ABM (Joana Petrova) https://lnkd.in/e9f-xPYF How to surround target accounts across LinkedIn, email, and outreach in a coordinated way — without being intrusive or spammy. ⚙ Campaign setup mistakes (Maximilian Herczeg) https://lnkd.in/e-iNrMNx The critical LinkedIn targeting, penetration, bidding, and exclusion mistakes that quietly drain ABM budget and performance. 👉 Don’t forget to submit your worksheet by 20th February to get certified. Resources: Notion workspace: https://lnkd.in/eWkm-b3x Slack: https://lnkd.in/e_xEtBiH Week 4 = launch week 🚀 See you there! 🤩

Your ABM outreach is either creepy or irrelevant. "I saw you were on our website" = creepy. Generic templated message = irrelevant. The sweet spot? Relevance that feels like support, not surveillance. Joana Petrova joined the ZenABM Bootcamp to share the Full-Stack ABM Playbook she's built running Global ABM at PageUp. 5 takeaways that hit: ✅ Relevance > quantity. Always. In a world of signals and automation, specific and meaningful beats templated and scaled every time. ✅ Win hearts, minds, AND wallets. Hearts = urgency. Minds = value. Wallets = proving ROI to the CFO. Miss any one of these and deals stall or die. ✅ Surround sound, not repeat sound. Don't blast the same message everywhere. Use display, LinkedIn, email, and direct mail to create an immersive, consistent drumbeat around your accounts. ✅ ABM needs demand gen + sales alignment. Without a focused ICP, content mapped to the buyer journey, and SDRs armed with the right talking points. ✅ Make the prospect the hero. Your product is the side character. Use their language from annual reports, websites, and meeting notes to articulate their pain better than they can. Bonus: ABM is a long game. Run campaigns for at least 3 months (or half your sales cycle). Track leading indicators early, lagging indicators later. Want the full breakdown? Watch the recording → link in comments #ZenABMBootcamp #ABM #FullStackABM #LinkedInAds

You can have the right strategy. The right audience. The right content. And still kill your ABM performance with bad campaign setup. Maximilian Herczeg is closing out Week 3 of the ZenABM Bootcamp to make sure that doesn't happen to you. Max is the Founder of Kamrat and has seen the same mistakes tank ABM campaigns over and over again. This session is about helping you avoid them. What you can expect: → The most common campaign setup mistakes in ABM → How small errors compound into big performance issues → Best practices for structuring ABM campaigns → What to check before you hit "launch" Friday, 13 Feb | 9:00 AM GMT Haven't registered yet? → https://lnkd.in/eeFTf4Ti #ZenABMBootcamp #ABM #SaaS #B2B

What does a complete ABM program actually look like? Not pieces. Not tactics. The full stack. Joana Petrova is joining the ZenABM Bootcamp to walk you through exactly that. Joana leads Global ABM at PageUp and has built ABM programs from the ground up. She's seen what works at scale — and what falls apart. If you want the big picture, this is the session. What you can expect: → The components of a full-stack ABM program → How to align sales, marketing, and ops around ABM → Building a scalable ABM motion (not just campaigns) → Lessons from running Global ABM at PageUp Thursday, 12 Feb | 4:30 PM GMT Haven't registered yet? → https://lnkd.in/eeFTf4Ti #ZenABMBootamp #ABM #B2B #SaaS