In today’s fast-moving market, long-term thinking is the foundation for enduring brands – and the most trusted driver of lasting growth. Burson CEO Corey duBrowa’s latest Fast Company piece brings together leaders to explore what conviction looks like in practice, and how playing the long game can shape reputations, spark innovation and deliver sustained success.
Of all the things a CEO is asked to do, after three years of leading Burson I have come to believe that the most important of these is to make big bets on what will drive an organization’s vision, success and ultimately, its reputation. He or she must not only decide on what investments will be most beneficial to the business and its various audiences, but also how long to stick by that conviction. It’s no easy feat in a world where multiple forces demand immediate wins and short-term gains. And yet: it remains ever true. So, on the eve of the Artemis II launch — 50 years in the making across nine administrations — I asked a wide variety of leaders across industries, and with differing tenures, how they were playing the long game and what made them adhere to their mission. Huge thanks to our friends and clients at Colgate-Palmolive, Lockton, Definium Therapeutics, Reddit, Inc., Upwork, ServiceNow, Liquid I.V. and Supernus Pharmaceuticals, Inc. for sharing their thoughts. And of course Stephanie Mehta and her team at Fast Company for publishing these. I added my two cents as well. You can check out what we had to say here: https://lnkd.in/evwuSbHD