Venatus

A new chapter for Venatus. We're proud to share that Venatus has been acquired by MediaScale Capital Limited, an investment fund backing our long-term growth. We're also delighted to announce two appointments from within the team: Theodora Michail-Clendinnen steps up as CEO, and Joe Seath as CFO. Both have been part of building what Venatus is today, and there's no one better placed to lead what comes next. Our thanks to Nick Hugh for his leadership over the past two years, and for setting us up for this next stage. One thing hasn't changed: gaming and entertainment stay at our core. What's new is the scale to do even more for the publishers and advertisers we work with, and to keep activating audiences In the Zone. Read more in the comments 👇 #Gaming #Advertising #AdTech #Venatus

The Venatus Sydney team had a wonderful time bringing our Brain Games challenge to Publicis Groupe this week! Over 100 Publicis Groupe peeps took the challenge, delivering some incredible top scores across the group. Well done everyone and thanks for playing! 🏆 Beyond the fun, these Brain Games highlight a massive market reality: they reach over 2 million older Australians, completely disabling myths about who a gamer really is! #Gamingmedia #PublicisGroupe #Venatus

What happens when ads meet an audience that's actually paying attention? We looked at the numbers behind Brain Games. The short version: focus pays off. 📈 Brain games are task-led by nature. People come to focus, and that focus carries over to the brands alongside the experience. This is "In the Zone" in practice: premium content, a receptive mindset, and outcomes you can measure. Full blog in the comments. 👇 #AttentionEconomy #BrandLift #GamingAdvertising #AdTech #Venatus

Not all attention is equal. 👀 Someone half-watching a video while replying to texts is not in the same state as someone three moves deep into a Sudoku grid. One is multitasking. The other is locked in: single task, self-directed, fully focused. Brain Games are one of the few digital environments built almost entirely on that second kind of attention. People open them on purpose, play daily, and rarely look away mid-puzzle. And independent measurement bears it out: video campaigns running in brain games delivered 4.2x the attention of a standard online video ad (Lumen Research). It's the reason Venatus is built the way it is: technology that identifies these high-focus moments and activates them with formats made for the environment, so brands land without breaking the experience. That's what reaching audiences In the Zone is all about and exactly the conversation we'll be having at Cannes Lions International Festival of Creativity next week. If attention is on your mind, find time with the team below: Laura Ballesteros | Fleur Bennett | Sam Edmonds #CannesLions2026 #Attention #BrainGames #GamingAdvertising #AdTech #InTheZone

Most media plans optimize for reach. The best ones optimize for receptivity. There's a difference between an audience that sees your ad and an audience that's actually primed to receive it. Mindset and focus affect how an ad lands and environments like gaming, brain games, and sports produce those conditions naturally. They're places where audiences arrive intentionally, stay focused, and engage fully. We put together 8 slides on what that means for how you plan your next campaign. Swipe through 👇 #InTheZone #GamingAdvertising #MediaPlanning

Cannes Lions International Festival of Creativity is around the corner and the Venatus team will be on the ground from June 22-26. Fleur Bennett, Theodora Michail-Clendinnen, Sam Edmonds, Laura Ballesteros and Jermaine Abel will be there to talk curation, monetization and advertising with brands, agencies, publishers and partners. Get in touch before we fly out and we'll line up a rosé on the beach. 👉 https://bit.ly/4uJEZvO #CannesLions2026 #CannesLions #AdTech

💚 Mental Health Awareness Week at Venatus 💚 This week, we’ve been making space for conversations around mental health across our global teams. From short videos and personal stories to simple everyday habits that help people reset and recharge, it’s been genuinely brilliant seeing so many people get involved and support one another. A few themes kept coming up throughout the week: 💚 checking in with people properly 💚 getting outside for a walk 💚 making time for hobbies and exercise 💚 talking more openly about mental health at work 💚 creating a culture where people feel comfortable being themselves On 14th May, teams across Venatus took part in Wear It Green Day to help raise awareness for mental health, while also fundraising internally for the **Centre for Mental Health.** Big thank you to everyone who shared a video, opened up about their experiences, wore green, donated, or simply checked in with a colleague this week. Those small moments and conversations matter more than people realise. What’s one small habit that helps you stay balanced during a busy work week? Let us know in the comments below! 👇 #MentalHealthAwarenessWeek #MentalHealthMatters #WearItGreen #CompanyCulture #Wellbeing #Venatus

We're #hiring a new Senior Data Engineer in Philippines. Apply today or share this post with your network.

🎥 In this clip, Chief Data & AI Officer, Lina Mikolajczyk, explains what building effective decision loops looks like in practice. It’s easy to run a test, see a lift, and call it a win. The real value comes with monitoring long-term performance and understanding how results change in different conditions. For #publishers, how those decisions are handled over time is where monetization compounds. Because in environments where people are truly engaged, those decisions carry more weight. Small changes don't stay small for long. That’s the thinking behind our approach to Audiences In the Zone. Not just identifying the moments that matter, but continuously learning from them. 👉 Read the full interview on the Venatus website: https://bit.ly/4uxgYrm #AdTech #AI #PublisherMonetization #DigitalAdvertising #InTheZone #Programmatic #DataStrategy