150 years in the baking... Hear how our family business rose from a tiny Bolton shopfront to the nation’s toaster - straight from our Chairman, Jonathan. 🧡 Pop the kettle on, toast a crumpet, and have a listen. ☕
Most businesses are built to sell. The rare ones are built on legacy. Warburtons is one of them. Founded in 1876 and still family-owned five generations later, it’s grown into the UK’s largest bakery brand - employing over 5,000 people and supplying 18,000+ stores nationwide. That kind of scale is impressive. But sustaining it over generations? That’s a phenomenal demonstration of leadership. In my conversation with Jonathan Warburton on Extraordinary Life Stories, what stood out wasn’t just the success - it was the responsibility that comes with it. A long-term mindset. Consistency over noise. Protecting the brand, the people, and the standards that built it. Because when you’re building for legacy, you think differently. Jonathan is now leading the business as the 5th generation, with the 6th already coming through - a rare example of continuity in modern British business. Warburtons sells an average of 17 million crumpets every week. Quick one … who’s had Warburtons bread or crumpets this morning? 💡 You might recognise Jonathan from the iconic TV adverts featuring Hollywood names like Samuel L. Jackson, Morgan Freeman and Sylvester Stallone. But of course… the main star is Mr Warburton 🤩 I’m really looking forward to sharing our conversation on ‘Extraordinary Life Stories’ 🎬 Full episode goes live: 🕘 Saturday 9am Sky 502 / Bloomberg TV 🎧 Spotify #Podcast Brought to you in partnership with IFS