VIEVE

Love was in the air at The Glasgow Store last weekend 🌹 On Saturday 14th February, we partnered with MUD Urban Flowers to bring a little Valentine’s moment to life in-store. Every purchase came with a complimentary rose stem, handed out by our team. For us, moments like this are about more than just a seasonal touchpoint. They’re about creating experiences that feel thoughtful, human and memorable. By collaborating with local businesses and adding small, unexpected gestures, we turn store visits into something people remember (and want to come back to). It’s these IRL moments that make our physical spaces so special. A big thank you to Mud Urban Flowers and our brilliant store team for bringing it to life 🖤 #VIEVE

Plot twist: This isn’t a campaign or an event, it’s a job posting (which we think is just as exciting because it means we’re hiring!). Tag someone you think would be a great fit. Or better yet… apply yourself. 🔗 https://lnkd.in/eMMRW38s

A Burns Night for the books (in London) 🏴󠁧󠁢󠁳󠁣󠁴󠁿 As a Scottish brand, celebrating Burns Night with our nearest and dearest felt only right. It was an evening full of tartan, a crash course in Scottish phrases from our founder Jamie Genevieve, and plenty of good company. We also toasted to the launch of two new Bounce Balm shades, Prick and Grind, bringing together heritage, creativity and community. Moments like this are what make life at VIEVE so special! #VIEVE

Twice a year, we pause, come together, and take a proper look at where we’ve been and where we’re heading next. Last Tuesday was one of those days 🖤 Our latest VIEVE Strategy Day brought the whole team together to reflect on everything we’ve achieved since the start of 2025 and align on what’s coming up next. We heard from leaders across the business and even got a sneak peek from our founder Jamie Genevieve on our upcoming launches (very exciting). We wrapped up the day with a brilliant conversation between our CEO Emma Dawson and Isabel Malbois, CEO of NEOM, before raising a glass together to end the day on a high. It was a day full of clarity, momentum and motivation — and a reminder of how far we’ve come as a team, and how much there is to look forward to in the year ahead. #VIEVE

Pinch us, we must be dreaming! Having a permanent store in our home city still feels so special 🖤 The Glasgow Store continues to be one of the most meaningful spaces for VIEVE, and we're so happy that it's here to stay. If you’re nearby, come say hi! #VIEVE

Happy New Year! Looking back on the last year at VIEVE, there’s a lot to be proud of. We gave The Glasgow Store a permanent home, welcomed new investment to support what’s next, and brought more than 20 new ideas to life — from brand new products to collabs and everything in between. Most importantly, we’ve continued building VIEVE the same way we always have: led by artistry, powered by our community. Here’s to starting the year strong 🖤 #VIEVE

We’re thrilled to announce that VIEVE has secured £9m in investment, led by Piper, to support the next chapter for the brand. This investment — alongside the continued backing of Venrex, Pembroke VCT and Active Partners — will be crucial as we enter the next stage of growth. We're also pleased to announce that Julian Granville, Executive Chairman of Boden and former Chairman of Monica Vinader, will be joining as our Chairman. Since launching in 2020, we have been determined to bring professional artistry to a global community of beauty lovers, led by our Founder Jamie Genevieve’s clear vision: “When I started VIEVE, my goal was always to create a brand that puts people first. I wanted everyone who interacts with VIEVE — through our products, content or in-store experiences — to feel confident, empowered and truly considered. I’m incredibly proud of what we’ve built over the past five years — a community made up of makeup lovers and professionals who really believe in what we’re doing. Piper have been supporting us from the sidelines for some time, and with such exciting plans ahead, I couldn’t be happier to have them joining us as partners as we step into this next chapter.” - Jamie Genevieve, Founder & CCO VIEVE has always been born from artistry and powered by community — and we’re incredibly grateful to everyone who's been part of the journey so far. Thank you for all your support — here's to the future. ✨

After five incredible years of pop-ups in our home city, we’re proud to share that The Glasgow Store is now a permanent part of VIEVE. The Glasgow Store is so much more than a place to shop — it’s a destination. A space that feels like home from the moment you step inside. It’s where customers can experience VIEVE artistry IRL: from shade-matching and product discovery to events and community moments. The response over the years has been so overwhelmingly positive that keeping it temporary simply didn’t feel right anymore. To everyone who has visited, supported and championed the store since day one: thank you. Here's to 2026! #VIEVE

This year marked a major step forward for VIEVE’s retail footprint. Alongside The Glasgow Store, we opened 15 new locations across the UK with our brilliant partners at Space NK, SEPHORA and Harrods Beauty — finishing the year with four final openings in November: Space NK Solihull Space NK Belfast Space NK Canterbury Sephora Oxford VIEVE is now available in over 46 doors nationwide, growing our reach across key cities and bringing our effortless artistry-first approach to even more customers. A huge thank you to our retail team, retail partners, store teams and our community for making this growth possible. Here’s to even more exciting steps in 2026. #VIEVE

A little mid-week artistry at VIEVE HQ 🎨 Last week at VIEVE HQ, our National Lead Artist Katrina McLeod hosted an in-house demo — giving the team a masterclass on creating the perfect smokey eye. She even glammed our CRM & Loyalty Manager, Chloe McCann, and the final look… well, the photos speak for themselves 😍 Katrina’s sessions are such a special part of life at VIEVE. They bring us together, spark creativity, and show us the endless ways there are to play with makeup — whether that’s discovering new techniques or exploring fresh ways to use our products. A huge thank you to Katrina for sharing her expertise, answering our questions and inspiring us to think about our products in new ways. #VIEVE