Ventrata

𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 VisitScotland 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝟮𝟬𝟮𝟲. As one of the UK’s key travel trade marketplaces, VisitScotland Connect is all about meaningful conversations and building strong industry partnerships, and we’re looking forward to being part of it. Holt Lau and Leyre Raimundo from our team will be there and ready to connect. If you're attending, let’s meet! Whether you’re looking to grow your ticketing, streamline operations, or simply exchange ideas, we’d love to chat. See you in Glasgow! 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 — 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

Stop guessing. Start understanding what actually drives your bookings. Ventrata Web Product Analytics gives you full visibility into your checkout performance — from the first click to completed purchase. Built directly into your Ventrata dashboard, it shows you exactly how customers behave, where they drop off, and where revenue is being lost. In this webinar, we’ll walk through how to turn that data into action. You’ll learn how to: — Understand your checkout performance with real-time analytics — Identify where and why customers drop off — Use conversion funnels to uncover lost revenue opportunities — Compare performance across devices and customer journeys — Run A/B tests to validate changes and improve conversions We’ll also show you what you already have access to today — including the Web Product Analytics dashboard available to all Ventrata clients — and how to start using it with minimal setup. This session includes a live walkthrough of the dashboard, practical examples, and a simple A/B testing use case you can apply immediately. You’ll also get a preview of what’s coming next as the platform continues to evolve — and why starting now gives you a long-term advantage. Join Jakub Žigárdy (Product Analyst) and Gianmarco Pappalardo (Head of Sales, Europe) to see how data can help you sell more tickets — without increasing your marketing spend. Ventrata — Online Ticketing Together

𝗪𝗲𝗹𝗰𝗼𝗺𝗶𝗻𝗴 𝗡𝗵𝘂𝗲 𝗖𝗼𝗻𝗰𝗶𝗲𝗿𝗴𝗲 𝘁𝗼 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 We’re excited to share that 𝗡𝗵𝘂𝗲 𝗖𝗼𝗻𝗰𝗶𝗲𝗿𝗴𝗲, a leading provider of curated tours and unforgettable experiences across Spain, has joined Ventrata. Best known for their high-demand Alhambra experiences in Granada, Nhue has grown rapidly in the last year and expanded collaborations across major international operators. To support their pace of growth, they chose Ventrata as their unified platform for sales, operations, and connectivity. With Nhue, we’re working side by side to support: • 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗰𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀 including product option structures and custom dynamic question fields, delivering a level of operational flexibility and data-capture precision. • 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝗻 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 with tailored manifests. • 𝗥𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗺𝘂𝗹𝘁𝗶-𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻, mapping products across OTAs and partners through Octo connectivity. • 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴, giving their team reseller-level insights to track performance each month.  • 𝗖𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘀𝗲𝗱 𝗿𝘂𝗹𝗲𝘀 𝗮𝗻𝗱 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀, such as cancellation terms across channels We’re proud to support Nhue Concierge as they continue elevating Spain’s most iconic cultural experiences. Ventrata — Ticketing Together.

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝘁𝗿𝘂𝗲 𝗼𝗻𝗲-𝘀𝘁𝗼𝗽 𝘀𝗵𝗼𝗽? It’s not another tool, spreadsheet, or payment workaround. Visit Palatka had a clear vision. They wanted to bring together historic downtown tours, markets, charter fishing, nonprofit events, and local vendors into one unified tourism platform for Palatka, Florida. They needed structure, visibility, and reliability.  And 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘄𝗲 𝗯𝘂𝗶𝗹𝘁 𝗶𝘁. With Ventrata, Visit Palatka now operates a centralized, multi-vendor ticketing and payments platform, supporting online, in-person, and partner sales in one system: ✔ Role-based vendor access ✔ Transparent reporting & ledger tracking ✔ QuickBooks-ready accounting workflows ✔ Secure payments powered by Ventrata Payments (Adyen) ✔ Offline-capable POS hardware ✔ Structured onboarding with weekly training From launching the Palatka Farmer’s Market vendor booths to planning 180+ tourism products, they now have the infrastructure to scale, with full visibility across every booking and every partner. From guesswork to data. From fragmentation to one unified system. That’s what ticketing Together looks like. Ventrata — Ticketing Together.

We’re going live with improved Viator Pricing Sync 🚀 Ventrata was among the first to implement Viator’s Supplier API v2, and we’re now rolling out the upgraded Pricing Sync across all client connections with zero downtime. Our clients have been live with Pricing over API for 2+ years — this upgrade takes it further with more reliable price sync, the ability to run promotions on top of API pricing, and more. More pricing control, fewer out-of-sync rates, and stronger API performance for Ventrata-powered suppliers on Viator.

𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝗶𝘀 𝗮𝘁𝘁𝗲𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 British Tourism & Travel Show Leyre Raimundo and David Edwards will be there, connecting with tour operators, travel trade professionals, and attractions from across the group travel industry. 📆 March 19, 2026 📍 NEC Birmingham (Hall 8) BTTS brings together organisations from across the UK group travel ecosystem — from destinations and attractions to transport providers and tour planners. If you’re attending and want to talk about simplifying bookings, connecting distribution, or building reliable ticketing infrastructure for tours and attractions, let’s connect. See you in Birmingham. 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 — 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

Back from ITB Berlin 𝟮𝟬𝟮𝟲. Celebrating its 𝟲𝟬𝘁𝗵 𝗮𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆, ITB once again brought together the global travel industry. Our team spent a few days connecting with operators, cultural institutions, partners, and industry friends from across Europe. One question kept coming up in our conversations: 𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗿𝘂𝗻 𝗼𝗻𝗲 𝘃𝗲𝗻𝘂𝗲? Many organizations shared their current challenges, which led to some great discussions around how operations could be simplified through stronger connectivity. For example, how to: • Run 𝗣𝗢𝗦 𝗮𝗻𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝗼𝗼𝗸𝗶𝗻𝗴 in one connected system • Manage 𝗿𝗲𝘀𝗲𝗹𝗹𝗲𝗿 𝗮𝗻𝗱 𝗢𝗧𝗔 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 from a single platform • Maintain 𝘀𝘁𝗮𝗯𝗹𝗲 𝗔𝗣𝗜 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 without constant manual work • Handle 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝗲𝘁𝘂𝗽 𝗮𝗻𝗱 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 across all sales channels more easily These conversations also opened up interesting exchanges around 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆, 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀, and how organizations are thinking about simplifying their tech stack as they continue to scale. ITB never disappoints. It was great to reconnect with many familiar faces, including Crown Tours, Best of Switzerland Tours AG, and Timberbush Tours, and to join the 𝗔𝘂𝘀𝘁𝗿𝗶𝗮𝗻 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗦𝗶𝗴𝗵𝘁𝘀 community at their ITB Welcome Evening. Thanks to everyone who took the time to meet with us in Berlin. Ventrata — Ticketing Together.

We’re proud to welcome Wire and Sky Ltd to Ventrata. Operators of rooftop visitor attractions across the UK, Wire & Sky selected Ventrata to power ticketing for their brand-new venue at 𝗔𝗹𝗲𝘅𝗮𝗻𝗱𝗿𝗮 𝗣𝗮𝗹𝗮𝗰𝗲, which launched on February 14, 2026. As a new venue, Alexandra Palace required a complete booking infrastructure from day one. Wire & Sky chose Ventrata for our 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲 𝗔𝗣𝗜𝘀 𝗮𝗻𝗱 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀, ensuring the flexibility and visibility needed to support long-term growth. Together, we implemented:  • A unified booking platform across web, POS, OTAs, and resellers  • Direct connectivity with key distribution partners  • Flexible pricing per tour times   • A seamless pop-up checkout embedded into their website  • Waivers signing and storage within Ventrata Built to support performance from launch, and ready to scale as Wire & Sky grows. Proud to build this next chapter together with Andy B. and the Wire & Sky team. Ventrata — Ticketing Together.

A great few days in Manchester at the UKinbound 𝗔𝗻𝗻𝘂𝗮𝗹 𝗖𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻 𝟮𝟬𝟮𝟲. From insightful sessions and B2B meetings to celebrating the industry at the Awards for Excellence Gala Dinner, the event brought together hundreds of professionals shaping the future of the UK’s inbound visitor economy. We had quite a few memorable moments along the way — the photos say it all. It was great catching up with everyone, spending time with our friends from The Fun Tour, Thames River Sightseeing, Timberbush Tours, Golden Tours | Gray Line London, Premium Tours St Paul's Cathedral, London, Up at The O2, Transport for London, Wire and Sky Ltd. And we also celebrated with our client Uber Boat by Thames Clippers, who won Transport Provider of the Year at the UKinbound Awards for Excellence. A well-deserved recognition. Events like this go hand in hand with what we stand for: collaboration, partnerships, and people who genuinely care about delivering great visitor experiences. Thanks to 𝗨𝗞𝗶𝗻𝗯𝗼𝘂𝗻𝗱 for bringing the industry together. Ventrata — Ticketing Together.

𝗕𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 BTL - Better Tourism Lisbon Travel Market! 𝗔 𝗴𝗿𝗲𝗮𝘁 𝗳𝗲𝘄 𝗱𝗮𝘆𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝘁𝗲𝗮𝗺. Across the event, we had many valuable conversations with operators and partners across the industry. From distribution and source market trends to how operators are building stronger, more sustainable tourism experiences. It was great to discuss international demand trends and the growth of high-quality city experiences with My Top Tour, and to catch up in person with our friends from FRS and HIPPOtrip. Events like BTL remind us that the tourism industry runs on strong partnerships, shared ideas, and collaboration across markets. Thanks to everyone who took the time to meet. 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 — 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿.