TRYBE

The May 'Trending with Trybe' edition has landed✨ Industry trends, exciting updates, and a whole lot of events, here's everything you need to know about what's happening at TRYBE right now👇

Sun, sea, and spa talk 🌊 Amy Moore and Steve Porter are heading to We Work Well Events: W3Spa W3Fit W3Hospitality EMEA in Cascais, Portugal ✨ We Work Well events are always such a great time a few days of incredible networking, gorgeous locations, and even better people. And this time, we're staying at the stunning Hotel Cascais Miragem Health & Spa. Not bad at all! 😍 We can't wait. if you're joining us June 9-12, come say hi! 👋 

Such a lovely day at the Spa Well & Aromatherapy Associates event ✨ Amy Moore and Louna Armandoni headed up to Manchester for a day full of wellness, great conversations, and lovely people 🤍 From contrast bathing and Aufguss sauna experiences, to guided breathwork sessions and catching up with fellow spa & wellness professionals - it was the perfect reset. They’re coming back feeling refreshed, inspired, and very grateful, and maybe wishing every work day included a sauna 👀 Big thank you to the Spa Well & Aromatherapy Associates team for such a gorgeous event 💫

🎙️ New Episode of Hospitality Next! In our latest episode, Sal sits down with Richard Valtr, Founder & CEO of Mews, for a forward-looking conversation on AI, automation, and the future of hotel operations, released just ahead of Unfold. The discussion explores how hospitality technology is evolving beyond traditional systems into intelligent, connected platforms capable of driving real-time operational decisions, personalization, and efficiency at scale. Topics include: ▪️ The future of the hotel tech stack ▪️ AI-powered operations and automation ▪️ The evolving role of human service in hospitality ▪️ Preparing for the next generation of guest expectations Together, Trybe & Mews believe the future of hospitality is connected, intelligent, and centered around delivering seamless guest experiences through modern technology. 📺 Watch now: https://lnkd.in/gY_tZS2z 🎧 Listen now: https://lnkd.in/gC4zz8Gi

Amsterdam, we're coming for you 🙌 Amy Moore and Steve Porter are heading to Mews Unfold on 27 May, one of the most exciting events in hospitality tech, hosted by our integration partners Mews at the stunning Muziekgebouw in Amsterdam! This year's speaker lineup is set to be great! We're super excited to hear insights from the minds behind Disney, Uber, and Airbnb, plus a keynote from Mews founder Richard Valtr himself. Innovation, inspiration, and a few hundred of the industry's brightest - we absolutely cannot wait. See you there? 👋 #MewsUnfold

Last Thursday, Amy Moore and Steve Porter headed into London for our Travel & Tourism event in partnership with Uniqodo and Dotdigital ✨ With gorgeous skyline views, great conversations, and plenty of familiar and new faces, it was a great afternoon. Starting with a keynote session from Andy Headington on digital marketing for travel, and whether the future of travel bookings are through LLM's. TRYBE's Co-Founder Steve Porter then took to the panel with Amy Tidball from TUI, Phillip Holman and some other great speakers to share insights on booking behaviour, what the future of hospitality looks like, and why people still tolerate bad booking journeys. Big thank you to everyone who attended!

Spoiler: the hotels and spas winning right now aren't waiting around for AI to arrive⚡ 80% of hospitality leaders believe AI will completely transform the industry, and the shifts are happening faster than most expect. We've broken down what that actually means for hotels, spas, and leisure operators, and what it looks like when your tech is built to keep up. 👇Read the full breakdown: https://lnkd.in/edYSeQ9b

Manchester, we’re coming for a little wellness reset 🌿 Amy Moore and Louna Armandoni from the TRYBE team are heading to the Spa Well event with Aromatherapy Associates, on May 21st at Kontrast, Manchester, and they're very ready for it. We’re ready for the full experience, from the contrast bathing, the breathwork, to the little moment of calm in the middle of a busy week! Also very excited to hear Jonathan Lingham from THERME GROUP share what’s next for wellness in the UK 👀 If you’re there, come find us and say hi. The TRYBE team are always up for a chat about all things spa (or just a catch-up between sessions) See you there ✨

How does your spa really compare globally? 🌍 Recently, Amy Moore jumped on a Spa Well webinar to talk all things performance, pricing and positioning, looking at how spas across the UK, Europe and the US are evolving right now. From how different regions approach capacity, to the way pricing strategies shift depending on demand, one thing’s clear: there’s no one-size-fits-all… but there are patterns worth paying attention to. It’s about turning every booking into more, whether that be more value, more spend or more impact. It’s less about working harder, more about working smarter with the demand you already have. You can watch the full webinar here: https://lnkd.in/ehDzYFDJ

Amsterdam, you were a dream 🇳🇱 Amy Moore, Oliver Davis and Will Taylor-Jackson spent a few days at the 23rd Annual International Hotel Technology Forum (IHTF) and we were so proud to be there as a sponsor! Between the sunshine, canal views and a packed agenda, it was the perfect setting to connect with some of the best minds in hospitality. From insightful talks on understanding guests before they even arrive, to practical tips on building a great mobile-first journey, there was plenty to take away back to the team. We loved diving into conversations around TRYBE, hearing how others are approaching guest experience and tech, and getting stuck into some seriously engaging panels. Add in networking drinks, great energy, and a lot of meaningful conversations and it’s safe to say IHTF delivered! Already looking forward to the next one 💫