Sutherland Labs

Looking for a space to think bigger? The Loft is our most popular room for workshops, strategy sessions, and team away days. Natural light, floor-to-ceiling whiteboards, and video conferencing built in. Up to 14 people boardroom style, 10 on sofas. From £150/hr, based in the heart of London. Get in touch to book this space: https://ow.ly/nc4x50YC9HJ #SpaceForHire #LondonVenues #WorkshopSpace #AwayDay #MeetingRooms

Proud to be part of the UXalliance network, connecting global organisations with trusted local research expertise across 25+ countries. When you need research that is both consistent and locally relevant, that is exactly what this network was built for. #UXResearch #GlobalUX #UXalliance

"In a subscription economy, loyalty is reset and reevaluated with every billing cycle." We've entered an era where a single pricing change, a shift in terms of service, or a drop in perceived value is enough to send customers elsewhere. Not because they're disloyal, but because SaaS has fundamentally changed the rules of the game. This is the Loyalty Threshold: the point at which accumulated friction outweighs perceived value. And most brands don't see it coming until it's too late. In our latest article, Principal Design Researcher Laura Donohue explores this shift through some striking real-world examples, and asks a pointed question: if you have churn data but don't know why it's happening, are you really in control of your product's future? Read the full article here: https://lnkd.in/dtnZe6hs #UXResearch #CustomerLoyalty #SaaS #StrategicResearch #ProductStrategy #CustomerExperience

What's the difference between a game people finish and one they abandon after 20 minutes? Often, it comes down to what was discovered or missed during research and testing. Players who are new to a game highlight issues that the studio simply hadn't noticed. The earlier those insights surface, the better the outcome. At Sutherland Labs, our games research goes beyond whether something works. We explore how a game feels, where players hit the frustration curve, where they lose interest, and where the experience truly clicks. Whether it's playtesting a prototype, exploring player behaviour in context, or understanding what keeps people coming back, we bring the same rigour to games research as we do to any complex user experience. Curious about how your players really experience your game? Let's talk. https://lnkd.in/ewHSJDTa #GamesResearch #UXResearch #GameDevelopment #PlayerExperience #Playtesting #GamesUX

The Ground Floor Studio is a bright, welcoming research space with exposed original brickwork and easy access for participants. Designed for focus groups, usability testing, and smaller collaborative sessions. 6 participants, 8 observers, with support for both in-person and hybrid research setups. Found out more: https://ow.ly/35uB50YOn9f #ResearchStudio #UXResearch #UserTesting #FocusGroups #LondonVenues

How do you build a product that works for every type of restaurateur? With a major platform migration approaching, a leading restaurant management company needed to know which features their customers actually relied on, and where the experience was creating friction. We ran contextual research with restaurant owners and managers across the UK, uncovering not just what they did, but why. The insight helped the product team prioritise their migration around real customer needs, not assumptions. Read the full case study here: https://lnkd.in/evd5dMjK #UXResearch #ServiceDesign #ProductDevelopment #UserResearch #HospitalityTech

since It's been a whole year since we took home a Gold Telly Award for our DEI Stories campaign. 🏆 Recognised in the Branded Content: Diversity, Equity and Inclusion category, it was a proud moment for everyone involved and a reminder of why this kind of storytelling matters. https://lnkd.in/e2aabbyr #TellyAwards #DEI #BrandedContent #DiversityAndInclusion #OneYearOn

Designing a global news service means understanding how people consume news locally. The BBC wanted to extend the reach of their Indian language services, having launched websites in Marathi and Punjabi. To do that, they needed to understand how people in these regions actually engage with news ; their habits, motivations, and barriers. Working with local partner PeepalDesign we conducted diary studies, in-context research, and prototype testing in Delhi and Mumbai. We then extended the research to Indonesia. As the BBC World Service team put it: "The value of getting input from our users — wherever in the world they are — is clear. It helps us to put the user at the heart of the work we do." Our insights directly informed the redesign of the BBC World Service website. Read the full case study: https://lnkd.in/e8RzMH-R #GlobalResearch #UXResearch #HumanInsight #Ethnography #BBCWorldService

A meeting space designed to spark ideas and bring people together. The Sweet Shop meeting room at Sutherland Labs is bright, playful and full of character, ideal for workshops, team sessions and client meetings where collaboration matters. Perfect for: • Workshops and strategy sessions • Team away days • Client meetings • Creative collaboration Because where you meet shapes how you think. 🔗 Find out more and book the space: https://ow.ly/8OQg50XXcot #MeetingRoom #WorkshopSpace #CreativeSpaces #TeamAwayDay #Collaboration #DesignLed #WorkBetter #SutherlandLabs