Strata

Are you measuring event performance or just delivering events? Success in events is often defined by attendance numbers and registration lists. But those metrics only tell part of the story. The real value of your events lies deeper, in the impact they create, the behaviours they shift, and the outcomes they drive. If you’re serious about making your events more strategic, it starts with clarity on your why and how well your current programme is actually performing against it. We’ve created a short, expert-led assessment to help you: - Pinpoint what’s working (and what isn’t) - Identify gaps in how you’re measuring success - Get a clear event performance score to benchmark where you are today - Unlock insights to plan smarter, more impactful events going forward In just a few minutes you'll see what your events are really delivering ⬇️ https://lnkd.in/dmsMNzxJ ---------------------- 👋We’re Strata, we’d love to talk 👌We create brand experiences 💪Creatively led, insight driven & global in our reach 📍London • Brackley See more from us: 🔔Ring the bell on our profile to be notified of all our posts ➕Connect with us

How are cutting-edge brands building and measuring high-performing events? 🔥Watch highlights in experiential design and strategy from Strata's latest Making Moments Matter event, featuring spotlight speaker Oliver Murray from Future Stores alongside panellists Giles Cattle and Philip Staines. Thank you also to Sarah-Jane Benham and Lucie Scholey for taking part in the conversation. Learn more: https://lnkd.in/e63vu8qx ---------------------- 👋 We’re Strata, we’d love to talk 👌We create brand experiences 💪 Creatively led, insight driven & global in our reach 📍London•Brackley    See more from us:  🔔 Ring the bell on our profile to be notified of all our posts  ➕ Connect with us

How are events helping brands build trust in the age of AI? In his latest thought piece for The Drum, Michael Wyrley-Birch dives into the the unique power of real-life events to forge trust with audiences. https://lnkd.in/dgCv3UHT ---------------------- 👋We’re Strata, we’d love to talk 👌We create brand experiences 💪Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔Ring the bell on our profile to be notified of all our posts ➕Connect with us

Attending the ICEN conference and awards in London on July 9th? Don't miss Strata's Giles Cattle discussing the role human psychology plays in designing impactful, memorable events. ---------------------- 👋We’re Strata, we’d love to talk 👌We create brand experiences 💪Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔Ring the bell on our profile to be notified of all our posts ➕Connect with us #ICEN26 #ICEConferenceLondon26 #EventProfs

Our Sales Director, Oliver Murray, recently spoke at Strata’s Making Moments Matter event, sharing how brands can build and measure high-performing experiences. Here are the key takeaways: 🔹 The experience economy is here Consumers are now twice as likely to spend on experiences over products, while attention spans continue to shrink, making immersive, relevant moments more important than ever. 🔹 Trust is the real goal Reach alone isn’t enough. Experiences create meaningful interactions that move audiences from awareness to consideration and build genuine trust. 🔹 Start with strategy High-performing experiences begin with clear intent: what are you trying to change, perception, behaviour, or both? 🔹 Think beyond the moment Success comes from designing the full journey - before, during, and after - using data and insight to guide decisions at every stage. 🔹 Measure what matters Attendance isn’t enough anymore. The focus is shifting to sentiment, engagement quality, and real behavioural outcomes. Experiences are no longer a ‘nice to have’, they’re a core, measurable driver of brand performance. How are you approaching measurement in experiential marketing?

⭐ Rethinking innovation in the world of live experiences... how can you achieve 1B in Media Reach? For brands on a mission, events are one of the best ways to ensure a message lands and moments are maximised. But even rapidly scaling, adventurous companies can fall into the trap of being too risk-adverse and investing instead in 'safe' experiences that fail at their core goal: being memorable and worthy of true consumer engagement. Inspired by the world’s first automotive photoshoot powered entirely by plants, water, soil, and organic waste, Peugeot’s Powered by Nature: Allure Through a Bee’s Eyes was an immersive exhibition at London’s Saatchi Gallery, designed to showcase the brand’s innovation in electrification and its commitment to sustainability. Looking to find out how your brand can be bolder? ⬇️ https://lnkd.in/edPxm6XR Peugeot Saatchi Gallery ---------------------- 👋We’re Strata, we’d love to talk 👌We create brand experiences 💪Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔Ring the bell on our profile to be notified of all our posts ➕Connect with us

⚖️ Experience is having its moment – Why brands need to lay the foundations for measurement now ⚖️ When it comes to event planning and strategy, measurement can feel like an afterthought. At the latest Making Moments Matter in April, our panel outlined why that’s an easy mistake to make, and brands should instead be laying the foundations of great measurement long before the event day arrives. Get our ✨5 key takeaways✨ from Making Moments Matter, featuring essential insights from Spotlight Speaker Oliver Murray tips on starting small with event data from Strata Group COO Philip Staines and innovations in event design optimised for human behavioural psychology from Strata CGO and panel chair Giles Cattle https://lnkd.in/eRQH5p4S ---------------------- 👋We’re Strata, we’d love to talk 👌We create brand experiences 💪Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔Ring the bell on our profile to be notified of all our posts ➕Connect with us

Love this take from Philip Staines - we're seeing increased interest in how AI can support events without losing that human touch 🤖 🚀

We had the most amazing morning at yesterday's Making Moments Matter live event, with our own Giles Cattle, Philip Staines and Future Stores' Oliver Murray We dove into how brands build and measure high-performing events, and the performance-wise design of Future Stores' flagship-on-demand model. As Oli said: "performance is so valuable, it's easy to justify the expense." Will your team be building in budget for event performance analysis in future? In a landscape where the pressure to prove ROI is intense, what metrics are essential to track? Join the conversation below! Thanks as well to our wonderful hosts @seacontainerslondon - the views of the city were spectacular 😍 🔥 ---------------------- 👋 We’re Strata, we’d love to talk 👌We create brand experiences 💪 Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔 Ring the bell on our profile to be notified of all our posts ➕ Connect with us

How well does your event strategy truly perform? Take our short assessment to discover your engagement and impact style. https://lnkd.in/eqhfvf2c Unlock your strengths as an event and marketing leader – get your expert-informed ✔️performance score ✔️ and learn more about how your team can excel. ---------------------- 👋We’re Strata, we’d love to talk 👌We create brand experiences 💪Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔Ring the bell on our profile to be notified of all our posts ➕Connect with us