From XPENG’s Robotaxi production milestone to new AI battery systems, connected vehicle infrastructure, and evolving autonomous driving regulations. This month revealed where the real competitive pressure is building. Read Michael Levet's latest “What Happened in China?” update: https://lnkd.in/dX9X4i3d #Automotive #ChinaAuto #SoftwareDefinedVehicle #SDV #ConnectedCars #AutonomousDriving #EV #Robotaxi #SmartMobility #AutoTech #MobilityInnovation
SBD Automotive
Market Research
We inspire automotive innovation through independent research, evaluation and strategic consulting services.
About us
SBD Automotive is a global leader in automotive and mobility consulting, dedicated to helping organizations navigate the complex, rapidly evolving landscape of transportation technology and innovation. SBD Automotive combines decades of expertise with cutting-edge insights to drive success for its valued clients and achieve Safe, Secure, Sustainable and Seamless mobility outcomes.
- Website
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https://www.sbdautomotive.com/
External link for SBD Automotive
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Milton Keynes
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Automotive Research & Consultancy, Connected Car Telematics, Autonomous Vehicles & ADAS, Analytical Reports, System Usability Testing, End User Surveys, Industry & Market Forecasts, Technical & Market Trends, Competitor Benchmarking, Cybersecurity, and Anti-theft
Locations
Employees at SBD Automotive
Updates
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At the AI & SDV European Summit in Stuttgart, AI-powered VPAs are becoming the primary interface of the Software-Defined Vehicle. The challenge is no longer just adding LLMs into the cabin, it’s orchestrating embedded and cloud AI systems seamlessly to deliver fast, reliable and contextual experiences. OEMs that master AI orchestration, stress testing and multi-agent architectures will define the next generation of in-car UX. Edward Páez explores the competitive landscape, current implementation challenges and what comes next here: https://lnkd.in/dwSc7XZX #AI #SDV #AutomotiveAI #LLM #SmartCockpit #VPA #ConnectedCar
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The automotive industry is facing unprecedented challenges and waiting isn't a strategy. Join leading OEM leaders and innovators tackling the issues that keep you up at night: navigating massive recalls, deploying AI responsibly and managing regulatory pressure. Get actionable solutions from those already solving these problems. The answers exist. The experts are gathering. Will you be there? Register today with code SBDAUTOMOTIVE25 to save 25%: https://lnkd.in/eaGmr4gS Date: June 2-4, 2026 Location: Suburban Collection Showplace, Novi, MI #AutoTech2026
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Post-quantum cryptography is no longer a future problem for automotive it’s becoming a platform lifecycle challenge today. Nikolaos Pettas explores how OEMs and suppliers are approaching crypto-agility and PQC adoption, where readiness gaps remain, and why long vehicle lifecycles make delayed action increasingly risky. As Google targets 2029 for its own PQC migration, the industry must ask, "Are vehicles being designed today capable of surviving tomorrow’s cryptographic transition?" Read the full insight here: https://lnkd.in/efydhhev #AutomotiveCybersecurity #PostQuantumCryptography #PQC #CyberSecurity #SoftwareDefinedVehicle #ConnectedCars #OTA #CryptoAgility #Automotive #CyberResilience
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AutoTech 2026 brings together leading automaker executives and technology leaders, all in one place, all ready to connect. Whether you're looking for partnerships, insights, or your next big opportunity, this is where it happens. Stop networking in silos. Start building relationships that drive results. Register today with code SBDAUTOMOTIVE25 to save 25%: https://lnkd.in/eaGmr4gS Date: June 2-4, 2026 Location: Suburban Collection Showplace, Novi, MI #AutoTech2026
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SBD Automotive reposted this
Artificial intelligence is moving from experimental to mainstream adoption in cars, but automakers are struggling to profit from it, with just 20 percent of their AI features currently generating positive returns, according to 75 industry experts polled during a webinar by consulting firm SBD Automotive. The global automotive AI market is poised for explosive growth, valued at roughly $12.8 billion in 2025 and projected to reach more than $50 billion by 2034, following a drive for safer and more autonomous vehicles, according to market research firm Industry Research. BMW, with 22 separate AI features, tops SBD’s ranking of automakers employing AI. Most automakers have already deployed AI-powered features in virtual personal assistants, connected services and advanced driver assistance systems. Yet automakers still haven’t figured out how to monetize it, SBD said in an April webinar on automotive AI profitability. Read more: https://lnkd.in/d_cCJvxS #AI #artificialintelligence #automotive #autoindustry
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From reducing driver distraction with line-of-sight information to gaze-controlled lane changes, the iX3 combines wow factor with real functional value. Kurian V Kurian explores the most interesting UX and ADAS innovations in the latest SBD Insights article: https://lnkd.in/e2wQuAkc #BMW #BMWiX3 #NeueKlasse #AutomotiveUX #ADAS #SoftwareDefinedVehicle #HMI #UserExperience #AutomotiveInnovation #FutureOfMobility
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EV adoption isn’t just about building more chargers, it’s about trusting the data behind them. New insights from the Eco-Movement & SBD Automotive Data Quality Report 2026 show how inaccurate charging station data directly impacts driver confidence, route planning and overall EV satisfaction. SBD Automotive in collaboration with Eco-Movement have released the Data Quality Report 2026. The full insights can be viewed here: https://lnkd.in/ekMAaQtD #EV #ElectricVehicles #ChargingInfrastructure #Mobility #Automotive #DataQuality #EVCharging
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SBD Automotive reposted this
I will be attending the European AI and SDV Summit next week in Stuttgart. Topics that I am currently interested on: - SDV platform development and strategies: with a focus on the impact to OEMs of outsourcing their platform development - AI use cases: Operational challenges to implement consumer facing and business processes use cases that leverage AI. - OEM Org. strategy: How are companies adjusting their structures to accomodate SDV and AI development. - VPA systems: Multi-LLM orchestration and integration. If you or any of your colleagues will attend the event, please let me know! I would be happy to have a discussion on any of these topics. SBD Automotive #AI #automotive #SDV #VPA #LLM
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Join us at AutoTech 2026 and discover how leading OEMs and tech innovators are transforming connected vehicles into profit centers. From in-car commerce to subscription services. Learn the strategies turning journeys into revenue. Register today with code SBDAUTOMOTIVE25 to save 25%: https://lnkd.in/eaGmr4gS Date: June 2-4, 2026 Location: Suburban Collection Showplace, Novi, MI #AutoTech2026
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