Primer

It's time for Money20/20, and we have a big team heading to Amsterdam 🇳🇱. 📍 You’ll find us at stand K26 throughout the week, where you can meet our Sales, Product, and Partnerships teams. Come and talk to us about your payment strategy and what’s possible when AI has access to a complete view of your payment data. 📆 Schedule a meeting: https://luma.com/dfxybevx And if you’re out and about in Amsterdam, keep an eye out. You might spot Primer beyond the conference floor, too 👀. Gabriel Le Roux | Theo Spyrides | Patrick Wittenberg | Resh Vamathevn | Pedro C. | João Correia | Lara Rosquët | Charlotte Yates | Luke Kingshott | Nikita Mavinkurve | Juliana S.

Welcoming Patrick Wittenberg to Primer.   Patrick joins our leadership team as VP Global Sales at a big moment for the company, having spent more than a decade building and scaling global GTM teams, most recently at Docker.   Following our Series C, we’re entering a new phase of growth at Primer, expanding into more markets and working with more enterprise merchants who know intelligent payments can’t run on fragmented data.   We’re currently hiring for go-to-market roles across the UK, Europe, Singapore, Australia, the US, and Canada.   Check out our careers page to learn more: https://primer.io/careers

Fresh off our $100M raise, we're back on the road in June to meet the payments community around the world. You can find us across Europe and APAC at: 🇵🇭 SiGMA World Asia | Jun 1 in Manila with Srikkanth Ravi 🇳🇱 Money20/20 Amsterdam | Jun 2 with Gabriel Le Roux Theo Spyrides Resh Vamathevn Pedro C. Luke Kingshott Patrick Wittenberg Charlotte Yates Lara Rosquët João Correia We're also hosting a partner breakfast, don't miss it. 🇦🇺 MRC | Merchant Risk Council Melbourne | Jun 23 with Sameer Talwar Book time with the team and let's talk about what's next for your payments: 🔗 https://luma.com/primerapi

Our CEO, Gabriel Le Roux, joined the 11:FS Fintech Insider podcast this week to talk about our $100M Series C and why intelligent payments can’t run on fragmented data.   Hear about: 🔸 The Primer journey so far 🔸 Why merchants need a complete view of payments, from checkout to payout 🔸 How the Primer AI Companion is already helping merchants make smarter decisions with full context across their payment stack 🔸 What comes next as we invest further into AI   Take a listen to the episode on YouTube or wherever you get your podcasts.   https://lnkd.in/eSsnABgY

It’s been a big week for Primer. And now the hard work starts. To execute on our plans, we're growing our team and looking for people who want to take ownership and help shape what comes next. If you’re ambitious, curious, customer-obsessed, and lean into the hard problems, we want to hear from you. See our open roles: https://primer.io/careers Caitriona Staunton | Jason Fry | Tom Booth | Ellis Richards

Started from a bold idea. Now we're here 🗽. We're turning New York coral. Yesterday marked a huge milestone for Primer. And we couldn’t think of many better places to share the news than Times Square. To every customer, employee, and partner who's been part of this journey, thank you. This moment belongs to you as much as to us. And we’re incredibly excited for the future and what we’re building next.

We’ve raised $100M to build the AI-native infrastructure that the next generation of payments and finance teams will run on. AI will transform how payments and finance teams operate. But only if the underlying data is complete. We built Primer, the world’s first Unified Payments Infrastructure, to unify the fragmented payment systems that merchants rely on. Today, we process billions of transactions annually for companies like GetYourGuide, Conforama, and Printful, handling more than 95% of our customers’ total payment volume and capturing over 400 data points per transaction. That gives merchants something that fragmented systems never can: a complete picture of how money moves through their business. Now, with our Series C led by Sofina and participation from Peak XV Partners and all existing investors, we're accelerating our investment in AI, building capabilities for it to run experiments at scale, continuously improve payment performance, and execute decisions on behalf of our merchants. “The next era of payments can only be built on unified intelligence. And that’s what Primer delivers,” says Gabriel Le Roux, Co-Founder and CEO at Primer. We’ll also use the funds to invest further in our team, significantly expanding our presence in the United States, growing the team by as many as 50 people across sales, engineering, and customer success within the next two years. “The US already accounts for around a fifth of our revenue,” adds Le Roux. “We believe the opportunity ahead is enormous, and we’re investing aggressively to capture it.” Read more about how we’re building the AI-native infrastructure that the next generation of payments and finance teams will run on: https://lnkd.in/eESpseBp Accel | Balderton | ICONIQ | Tencent | Speedinvest

The people choosing payment providers have changed. CTOs and developers are now in that conversation, and they're evaluating providers through a completely different lens. Developer experience, sandbox environments, and documentation are now part of the decision. And the gap between what providers promise and what developers actually experience when they build is still wider than it should be. Theo Spyrides and James Fry, Head of Enterprise Product at Worldpay (now part of Global Payments Inc.), get into what that looks like in practice in our latest episode of Payments Unfiltered. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: 🔗 https://lnkd.in/ec44FNmh

At some point, every payments team has to ask: are we optimizing for growth or for margin? The answer should change how you run your entire payments strategy, and most teams never explicitly make that call. Christophe Smol breaks down 4 steps to building a payment strategy that actually reflects where your business is right now. ➡️ 𝗦𝘁𝗲𝗽 𝟭: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗻𝗲𝗲𝗱𝘀. High-volume businesses and high-value transaction businesses have completely different requirements. Pick the wrong foundation early and you'll be rebuilding your payments infrastructure at the exact moment your business needs to be scaling. ➡️ 𝗦𝘁𝗲𝗽 𝟮: 𝗕𝗲 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿𝘀. Don’t just check where a provider operates. Check whether they support the payment methods your customers actually use. For example, 70% of online payments in the Netherlands go through iDEAL. If your provider doesn’t support it, you’re looking at months of integration work just to enter that market. ➡️ 𝗦𝘁𝗲𝗽 𝟯: 𝗟𝗲𝘁 𝗱𝗮𝘁𝗮 𝗱𝗿𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀. If your data points to 3DS as your main source of friction, start there with one targeted test. Don't try to fix 3DS, launch a new APM, and redesign your checkout all in the same sprint. ➡️ 𝗦𝘁𝗲𝗽 𝟰: 𝗔𝗰𝗰𝗲𝗽𝘁 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗲𝗼𝗳𝗳𝘀. Optimizing for growth and optimizing for margin pull you in different directions. If you're scaling fast, that might mean paying higher processing fees to maximize conversion. If you're focused on cost control, a slight dip in conversion can be worth it. Get the full guide in the comments 👇

Your customer pays in EUR, your PSP settles in GBP, and you convert back to EUR to pay suppliers. This pattern is more common than you’d think, and it’s costing you twice in FX every time it happens. This is what FX leakage actually looks like. Not a dramatic rate swing you can point to, but your PSP making conversion decisions by default, long before the numbers ever reach your desk. Our in-house FX expert Ali Al Bajati wrote about why it keeps happening even when finance teams know better, and more importantly, what you can do about it. 🔗 https://lnkd.in/et9UJeaM